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Quarterly Beverage Tracker - Second Quarter 2014 - China

  • August 2014
  • -
  • GlobalData
  • -
  • 36 pages

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Summary

The Quarterly Beverage Tracker China report published by Canadean, is an essential tool for keeping up-to-date with the latest industry developments in the Chinese beverage market. Providing detailed analysis, factors influencing demand and challenges faced by the industry

Key Findings

- The FIFA World Cup in Brazil helped to stimulate soft drink consumption in Q2-14, offsetting the pressure from a slowdown in overall economic growth
- Carbonates showed excellent volume growth in Q2-14 as a result of strong marketing and selective price cutting
- The Chinese alcoholic beverage industry continued to perform quite well in Q2-14, with wines remaining an emergent category with rapid growth

Synopsis

This report offers a comprehensive and detailed analysis of the beverage market in China, with data information and market forecasts. The report identifies the key market drivers across all major drinks categories. In particular, this reports provides in-depth analysis for the following:

- Volumes for Q2-14 vs Q2-13, provisional 2014 volumes, moving annual totals (MAT) and the very latest 2014 forecasts are provided for each individual beverage category
- All forecasts included supporting text on quarterly performance and forecast assumptions
- More granular data is provided for the carbonates category, with data split by regular vs low calorie, and by key flavors
- Significant activity in the soft drinks industry is covered, including recent new product introductions (detailing flavor, pack type, pack size, retail price and selected pack shots) and the latest industry news Identification of new products , detailing owners, operators and branding

Reasons To Buy

Designed for clients who want to understand the latest trends in the Chinese beverage industry and want more detail and analysis on this data. China's Quarterly Beverage Tracker report is ideal for benchmarking total market vs retail audit data and is an essential tool for keeping up-to-date with the latest industry and market developments.

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