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"This report showcases the strategies and lessons learned by eight of the operators covered in Analysys Mason’s ‘Digital Economy Readiness Index’ (DERI), in a variety of markets and verticals. The case studies highlight the challenges, lessons learned and the emergence of adaptive strategies and market-specific best practices."

Table Of Contents

The Strategic approaches to the digital economy: operator case studies
Table of contents
6.Executive summary and recommendations
7.Executive summary: Operators' efforts to adapt to the digital economy have met with mixed results, but best practices are emerging
8.Recommendations
9.Operators of all scales are subject to similar trends and transitions in the digital economy
10.Telefónica is a notable example of telco adaptation to the new competitive landscape of the digital economy
11.Operator profiles and case studies
12.ATandT: Overview of digital economy initiatives
13.ATandT has invested heavily in Digital Life, but faces strong competition from cable in the smart home segment
14.ATandT's open mHealth platform is a key enabler for both its B2C and B2B solutions
15.ATandT: Digital economy readiness SWOT analysis
16.Bharti Airtel: Overview of digital economy initiatives
17.Mediphone brings Bharti Airtel much-needed differentiation within the m-health segment
18.Bharti Airtel capitalises on the demand for education through mobile value-added services, but its services offer limited differentiation
19.Bharti Airtel: Digital economy readiness SWOT analysis
20.Deutsche Telekom: Overview of digital economy initiatives
21.QIVICON makes Deutsche Telekom a strong B2B2C player in the smart home space
22.Connected health is a strategic growth area for Deutsche Telekom
23.Deutsche Telekom: Digital economy readiness SWOT analysis
24.Ooredoo: Overview of digital economy initiatives
25.Ooredoo's m-education platform in Tunisia increased engagement with younger customers, while helping to defend core services
26.Ooredoo's Indonesian subsidiary aims to differentiate its mobile wallet through tailored micro-finance and insurance products
27.Ooredoo: Digital economy readiness SWOT analysis
28.Orange: Overview of digital economy initiatives
29.Orange has rapidly achieved scale of its mobile financial services suite, in spite of strong competition in Africa and the Middle East
30.Orange has partnered with a significant digital organisation to invest in the next generation of digital economy companies
31.Orange: Digital economy readiness SWOT analysis
32.Telefónica: Overview of digital economy initiatives
33.Telefónica's comprehensive e-health suite is tailored to key Latin American markets
34.Telefónica's BlueVia API experience illustrates the challenges of fostering developer platforms
35.Telefónica: Digital economy readiness SWOT analysis
36.Turkcell: Overview of digital economy initiatives
37.Turkcell combines mobile financial services with advertising to generate additional revenue
38.Turkcell capitalises on its sponsorship of the Turkish national football team to drive the take-up of SMS ticketing
39.Turkcell: Digital economy readiness SWOT analysis
40.VimpelCom: Overview of digital economy initiatives
41.VimpelCom collaborates with other MNOs to drive NFC payments for transport in Russia
42.VimpelCom subsidiary Banglalink provides Bangladeshi farmers with market information through Krishi Bazaar 2474
43.VimpelCom: Digital economy readiness SWOT analysis
44.About the authors and Analysys Mason
45.About the authors
46.About Analysys Mason
47.Research from Analysys Mason
48.Consulting from Analysys Mason

List of figures

Figure 1 Operators and verticals covered in this report's case studies
Figure 2 Telefónica's digital economy initiative life-cycle process
Figure 3 ATandT's number of initiatives and average readiness score, by vertical
Figure 4 ATandT's Digital Life smart home offering
Figure 5 ATandT's mobile health initiatives
Figure 6 Bharti Airtel's number of initiatives and average readiness score, by vertical
Figure 7 Bharti Airtel's mobile health initiatives
Figure 8 Bharti Airtel's mobile education initiatives
Figure 9 Deutsche Telekom's number of initiatives and average readiness score, by vertical
Figure 10 Deutsche Telekom's QIVICON smart home offering
Figure 11 Deutsche Telekom's mobile health initiatives
Figure 12 Ooredoo's number of initiatives and average readiness score, by vertical
Figure 13 Ooredoo's Najja7ni mobile education platform
Figure 14 Indosat's Dompetku mobile wallet offering
Figure 15 Orange's number of initiatives and average readiness score, by vertical
Figure 16 Orange Money
Figure 17 Orange-Publicis Fund
Figure 18 Telefónica's number of initiatives and average readiness score, by vertical
Figure 19 Telefónica's eHealth suite
Figure 20 Telefónica's BlueVia payments API
Figure 21 Turkcell's number of initiatives and average readiness score, by vertical
Figure 22 Turkcell Wallet mobile financial service
Figure 23 Turkcell's mobile commerce offerings
Figure 24 VimpelCom's number of initiatives and average readiness score, by vertical
Figure 25 VimpelCom's mobile financial services
Figure 26 Banglalink's mobile agricultural services

Company coverage

ATandT
Bharti Airtel
Deutsche Telekom
Ooredoo
Orange
Telefónica
Turkcell
andgt;VimpelCom

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