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Baby Food in Turkey, ERC

  • December 2014
  • -
  • ERC
  • -
  • 104 pages

Summary
“Baby Food in Turkey” is a new report by ERC that analyzes the Baby Food industry demand prospects in Turkey, key segments, features and developments, future projections based on various trends. This report also examines trends which are currently affecting the industry. Furthermore, it profiles various companies in the Baby Food industry in Turkey along with the foreign trade involving the Baby Food industry.

Key Findings
- In 2013 sales stood at 11,108 tones, 48.5% higher than in 2007. In value terms, the market was worth YTL 545 million (US$ 287 million), up 120% on 2007.

- Baby milks continue to account for the bulk of sales, equivalent to 85.2% of volume sales and 94.8% of value sales in 2013.

- Over the period from 2007-2013, retail sales rose by 120% at current prices, but by only 38% at constant 2007 prices.

Synopsis
- “Baby Food in Turkey” report is a qualitative report providing extensive and highly detailed consumption data on the Baby Food industry in Turkey.

- This report is the result of ERC's extensive market research covering Baby Food in Turkey. The report provides consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise in the Baby Food industry in order to offer extensive data about the trends and dynamics affecting the Baby Food industry in Turkey.

- This report is aimed at companies operating in the Baby Food industry and for new companies considering entry into Turkey Baby Food industry.

- This report provides detailed data for the various companies operating in the Baby Food industry in Turkey along with their key focus product sectors.

- Market profile of the various product sectors of the Baby Food industry has also been provided in this report with the key features and developments, segmentation, per capita trends and the various manufacturers and brands.

- This report also provides an overview of Food Retailing in Turkey, with a mention of the major Food retailers in the country, along with the Food distribution in Turkey.

- This report also provides future projections of the Baby Food industry in Turkey considering various trends which are likely to affect the industry.

Reasons To Buy
- Baby Food companies require a detailed understanding of Baby Food consumption by individual product categories in order to align their sales and marketing efforts with the latest trends in the market. This report clarifies in detail, by product category, where the growth opportunities are in Baby Food industry to enable effective marketing plan

- As consumers' product demands evolve, the dynamics between different Baby Food types also change - favoring some product categories and leaving others increasingly out of line with demand patterns. As a result, understanding the shifting market dynamics is key to ensuring maximum sales in the future

- The differing growth rates in overall product category sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes for marketers

- The report provides the latest data on market dynamics in the Baby Food industry in Turkey market, providing marketers with essential data in order to understand their own position in the market and to identify where to compete in the future.

Table Of Contents

Baby Food in Turkey, ERC
Table of Contents
Executive Summary
Market Size
Baby Food: Market Size, 2007-2013
Market Structure
Baby Food: Market Segmentation, 2013
Market Trends
Baby Food: % Growth, 2007-2013
Per Capita
Baby Food: Per Capita Consumption and Expenditure, 2012 and 2013
Major Developments
Distribution
The Suppliers
Manufacturer Shares, 2013
The Future
Projected Market Size, 2019 and Growth Rates, 2013-2019
Background to the Market
The Baby Population
Birth and Population Trends, 2003-2013
The Baby Population, 2007-2013
Births by Region, 2009 and 2013
Births by Age of Mother, 2009 and 2013
The Consumer
Poverty Levels, 2002-2012
Household Income Distribution, 2013
Working Women
Number of Working Women in Turkey, 2007-2014
Female Labour Force Participation by Employment Status, 2007-2014
Female Labour Force Participation by Location, 2003-2011
Socio-Demographic Factors
Trends in Marriages and Divorces, 2007-2013
Breastfeeding
Exclusive Breastfeeding Rates by Age Group, 1993-2008
Median Breastfeeding Duration, 2008
Breastfeeding Habits by Age of Baby, 2008
Babies Receiving Infant Formula, by Age of Baby, 2003 and 2008
Food Consumed by Breastfed Babies, by Age of Baby and Type of Food, 2008
Market Profile
Overview
Introduction
Key Features and Developments
Baby Food: Market Value, Current Prices, 2007-2013
Baby Food: Market Value, Constant Prices, 2007-2013
Baby Food: Market Value, US Dollars, 2007-2013
Baby Food: Market Volume, 2007-2013
Baby Food: Per Capita Expenditure, Current Prices, 2007-2013
Baby Food: Per Capita Expenditure, Constant Prices, 2007-2013
Baby Food: Per Capita Expenditure, US Dollars, 2007-2013
Baby Food: Per Capita Consumption, 2007-2013
Manufacturers and Brands
Baby Food: Manufacturer Shares by Sector, Volume, 2013
Baby Food: Manufacturer Shares by Sector, Value, 2013
Manufacturer Shares, Volume, 2007-2013
Manufacturer Shares, Value, 2007-2013
Baby Milks
Key Features and Developments
Penetration of Infant Formula by Age of Baby, 2003 and 2008
Baby Milks: Sector Trends, 2007-2013
Per Capita Trends
Baby Milks: Per Capita Expenditure and Consumption, 2007-2013
Sector Segmentation
Baby Milks: Sector Segmentation, Volume and Value, 2007-2013
Baby Milks: Brand Price Positioning Analysis, 2014
Baby Milks: Brand Price Analysis, 2014
Liquid Baby Milks: Brand Price Analysis, 2014
Manufacturers and Brands
Baby Milks: Manufacturer Shares, Volume, 2007-2013
Baby Milks: Manufacturer Shares, Value, 2007-2013
Baby Milks: Brands by Segment, 2014
Baby Cereals and Dry Meals
Key Features and Developments
Baby Cereals and Dry Meals: Sector Trends, 2007-2013
Per Capita Trends
Baby Cereals and Dry Meals: Per Capita Expenditure and Consumption,
2007-2013
Manufacturers and Brands
Baby Cereals and Dry Meals: Manufacturer Shares, Volume, 2007-2013
Baby Cereals and Dry Meals: Manufacturer Shares, Value, 2007-2013
Wet Baby Meals
Key Features and Developments
Wet Baby Meals: Sector Trends, 2007-2013
Per Capita Trends
Wet Baby Meals: Per Capita Expenditure and Consumption, 2007-2013
Sector Segmentation
Manufacturers and Brands
Wet Baby Meals: Manufacturer Shares, Volume, 2007-2013
Wet Baby Meals: Manufacturer Shares, Value, 2007-2013
Baby Drinks and Finger Foods
Key Features and Developments
Baby Drinks and Finger Foods: Sector Trends, 2007-2013
Per Capita Trends
Baby Drinks and Finger Foods: Per Capita Expenditure and Consumption
2007-2013
Sector Segmentation
Manufacturers and Brands
Baby Drinks and Finger Foods: Manufacturer Shares, Volume, 2007-2013
Baby Drinks and Finger Foods: Manufacturer Shares, Value, 2007-2013
Distribution
Retailing
Retail Structure
Food Retail Outlets by Type, 2003-2013
Food Sales by Type of Outlet, 2003-2013
Major Retail Chains, 2013/14
Baby Food Retailing
Baby Food: Sales by Outlet Type, 2007-2013
Storecheck Analysis
Introduction
Baby Food: Facings Allocation by Product Type
Baby Food: Facings Allocation by Manufacturer and Sector
Baby Food: Facings Allocation by Pack Type and Sector
Baby Food: Facings Allocation by Pack Size and Sector
Baby Food: Facings Allocation by Country of Origin and Sector
The Suppliers
Company Profiles
Introduction
Baby Food: Manufacturer Representation, Value, 2013
Baby Food: Manufacturer Representation, Volume, 2013
Danone
Danone: Market Shares, 2013
Hero Gida Sanayi ve Ticaret As
Ãœlker Hero: Market Shares, 2013
Hipp Di_ Ticaret Ltd
Hipp: Market Shares, 2013
Abbott Laboratories AS
Abbott: Market Shares, 2013
Nestle
Nestle: Market Shares, 2013
Other Suppliers
Production and Foreign Trade
Production
Imports
Baby Milks and Cereals: Import Trends, 2007-2013
Baby Milks and Cereals : Imports by Country of Origin, 2011-2013
Imports of Other Baby Food by Type, 2009-2013
Exports
Baby Milks and Cereals: Export Trends, 2007-2013
Baby Milks and Cereals: Exports by Country of Destination, 2011-2013
Exports of Other Baby Food by Type, 2009-2013
The Future
Live Birth Trends
Birth and Population Projections, 2007-2019
The Baby Population, 2013-2019
Consumer Attitudes
Future Trends
Baby Food: Market Value Forecasts, Current Prices, 2013-2019
Baby Food: Market Value Forecasts, Constant Prices, 2013-2019
Baby Food: Market Value Forecasts, US Dollars, 2013-2019
Baby Food: Market Volume Forecasts, 2013-2019
Baby Food: Per Capita Expenditure Forecasts, Current Prices, 2013-2019
Baby Food: Per Capita Expenditure Forecasts, Constant Prices, 2013-2019
Baby Food: Per Capita Expenditure Forecasts, US Dollars, 2013-2019
Baby Food: Per Capita Consumption Forecasts, 2013-2019
Economic and Demographic Background
Economic and Political Summary
Economic Background
Key Macro-Economic Indicators, 2007-2014
RPI Trends, 2007-2019
Demographic Data
Population Trends, 2007-2019
Population Breakdown by Age, 2013
Appendix: Storecheck Results
Milks
Cereals and Dry Meals
Wet Sweet Meals
Drinks
Finger Foods

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