It includes data on industry size and key market segments, plus textual and graphical analysis of the major trends and drivers and key competitors, main industry players and demographic information.


What's In This Report


* Contains an executive summary and data on value, volume and/or key market segments


* Provides textual analysis of ’s recent performance and future prospects


* Incorporates in-depth environment and competition analysis and scorecards (substitution threats, new entrants, bargaining power …)


* Includes a five-year projection of


* The main industry players are profiled with supporting key financial metrics


* Supported by the key macroeconomic and demographic data affecting the industry


Key Market Facts


* Detailed information is included on industry size, measured by value and/or volume


* Five forces scorecards provide an accessible yet in depth view of the industry ’s key competitors

This Report Will Support Your Decision Making Process


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Market Definition

The photographic equipment industry values the total sales of camcorders, cameras and photographic equipment & optical instruments. Camcorders includes all camcorders across all price ranges. Cameras indcludes all cameras across all price ranges. Photographic equipment and optical instruments includes all camera and camcorder accessories, binoculars and teleWhat's In This Report s. This includes all projectors across all price ranges. The industry is valued at retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the market research report have been calculated using constant 2009 annual average exchange rates

For the purposes of this market research report, Europe consists of Western Europe and Eastern Europe.

Western Europe comprises Belgium, Denmark, France, Germany, Italy, the Netherlands, Norway, Spain, Sweden, and the United Kingdom.

Eastern Europe comprises the Czech Republic, Hungary, Poland, Romania, Russia, and Ukraine.

Table Of Contents

TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 14
Supplier power 15
New entrants 16
Substitutes 17
Rivalry 18
LEADING COMPANIES 19
Edion Corporation 19
GOME Electrical Appliances Holding Limited 23
Suning Corporation 26
Yamada Denki Co Ltd 27
MARKET FORECASTS 30
Market value projection 30
APPENDIX 31
Methodology 31
Industry associations 32
Related Datamonitor research 32
Disclaimer 33
ABOUT DATAMONITOR 34
Premium Reports 34
Summary Reports 34
Datamonitor consulting 34


Index of Tables
Data table 1: Asia-Pacific photographic equipment market sales : USD million, 2005-09 10
Data table 2: Asia-Pacific photographic equipment industry sector ation I:% share, by value, 2009 11
Data table 3: Asia-Pacific photographic equipment industry sector ation II: % share, by value, 2009 12
Data table 4: Edion Corporation: key facts 19
Data table 5: Edion Corporation: key financials ($) 20
Data table 6: Edion Corporation: key financials (JPY) 20
Data table 7: Edion Corporation: key financial ratios 21
Data table 8: GOME Electrical Appliances Holding Limited: key facts 23
Data table 9: GOME Electrical Appliances Holding Limited: key financials ($) 24
Data table 10: GOME Electrical Appliances Holding Limited: key financials (CNY) 24
Data table 11: GOME Electrical Appliances Holding Limited: key financial ratios 24
Data table 12: Suning Corporation: key facts 26
Data table 13: Yamada Denki Co Ltd: key facts 27
Data table 14: Yamada Denki Co Ltd: key financials ($) 28
Data table 15: Yamada Denki Co Ltd: key financials (JPY) 28
Data table 16: Yamada Denki Co Ltd: key financial ratios 28
Data table 17: Asia-Pacific photographic equipment market sales projection : USD million, 2009-14 30


Index of Figures
Chart 1: Asia-Pacific photographic equipment market sales : USD million, 2005-09 10
Chart 2: Asia-Pacific photographic equipment industry sector ation I:% share, by value, 2009 11
Chart 3: Asia-Pacific photographic equipment industry sector ation II: % share, by value, 2009 12
Chart 4: Forces driving competition in the photographic equipment industry in Asia-Pacific, 2009 13
Chart 5: Drivers of buyer power in the photographic equipment industry in Asia-Pacific, 2009 14
Chart 6: Drivers of supplier power in the photographic equipment industry in Asia-Pacific, 2009 15
Chart 7: Factors influencing the likelihood of new entrants in the photographic equipment industry in Asia-Pacific, 2009 16
Chart 8: Factors influencing the threat of substitutes in the photographic equipment industry in Asia-Pacific, 2009 17
Chart 9: Drivers of degree of rivalry in the photographic equipment industry in Asia-Pacific, 2009 18
Chart 10: Edion Corporation: revenues and profitability 21
Chart 11: Edion Corporation: assets and liabilities 22
Chart 12: GOME Electrical Appliances Holding Limited: revenues and profitability 25
Chart 13: GOME Electrical Appliances Holding Limited: assets and liabilities 25
Chart 14: Yamada Denki Co Ltd: revenues and profitability 29
Chart 15: Yamada Denki Co Ltd: assets and liabilities 29
Chart 16: Asia-Pacific photographic equipment market sales projection : USD million, 2009-14 30

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