It includes data on industry size and key market segments, plus textual and graphical analysis of the major trends and drivers and key competitors, main industry players and demographic information.


What's In This Report


* Contains an executive summary and data on value, volume and/or key market segments


* Provides textual analysis of ’s recent performance and future prospects


* Incorporates in-depth environment and competition analysis and scorecards (substitution threats, new entrants, bargaining power …)


* Includes a five-year projection of


* The main industry players are profiled with supporting key financial metrics


* Supported by the key macroeconomic and demographic data affecting the industry


Key Market Facts


* Detailed information is included on industry size, measured by value and/or volume


* Five forces scorecards provide an accessible yet in depth view of the industry ’s key competitors

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Market Definition

The gardening & outdoor living industry consists of the following sectors : garden buildings; garden tools; garden utensils; outdoor living; and plants, shrubs, and growing media. The garden buildings sector covers gazebos, greenhouses, pergolas, sheds, and related items such as fencing, paving, etc. The garden tools sector covers manual and electric tools. The garden utensils sector covers garden hoses, plant containers, water butts, watering cans, and other similar items, like sprayers and automatic watering systems. The outdoor living sector includes accessories, barbecues, furniture, and ornaments. The plants, shrubs, and growing media sector covers bulbs, compost, domestic fertilizer, flowering plants, seeds, shrubs, and trees. Industry values are calculated at retail selling prices (RSP). Any currency conversions used in the creation of this market research report have been calculated using constant annual average 2009 exchange rates.

For the purposes of this market research report, Asia-Pacific comprises Australia, China, India, Japan, Singapore, South Korea, and Taiwan.

Table Of Contents

TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 15
Supplier power 16
New entrants 17
Substitutes 18
Rivalry 19
LEADING COMPANIES 20
Daiya Tsusho Co. Ltd. 20
Encho Co. Ltd. 21
Komeri Co., Ltd. 22
MARKET FORECASTS 26
Market value projection 26
APPENDIX 27
Methodology 27
Industry associations 28
Related Datamonitor research 28
Disclaimer 29
ABOUT DATAMONITOR 30
Premium Reports 30
Summary Reports 30
Datamonitor consulting 30


Index of Tables
Data table 1: Asia-Pacific gardening and outdoor living market sales : USD billion, 2005-09(e) 10
Data table 2: Asia-Pacific gardening and outdoor living industry sector ation I:% share, by value, 2009(e) 11
Data table 3: Asia-Pacific gardening and outdoor living industry sector ation II: % share, by value, 2009(e) 12
Data table 4: Daiya Tsusho Co. Ltd.: key facts 20
Data table 5: Encho Co. Ltd.: key facts 21
Data table 6: Komeri Co., Ltd.: key facts 22
Data table 7: Komeri Co., Ltd.: key financials ($) 23
Data table 8: Komeri Co., Ltd.: key financials (JPY) 23
Data table 9: Komeri Co., Ltd.: key financial ratios 24
Data table 10: Asia-Pacific gardening and outdoor living market sales projection : USD billion, 2009-14 26


Index of Figures
Chart 1: Asia-Pacific gardening and outdoor living market sales : USD billion, 2005-09(e) 10
Chart 2: Asia-Pacific gardening and outdoor living industry sector ation I:% share, by value, 2009(e) 11
Chart 3: Asia-Pacific gardening and outdoor living industry sector ation II: % share, by value, 2009(e) 12
Chart 4: Forces driving competition in the gardening and outdoor living industry in Asia-Pacific, 2009 13
Chart 5: Drivers of buyer power in the gardening and outdoor living industry in Asia-Pacific, 2009 15
Chart 6: Drivers of supplier power in the gardening and outdoor living industry in Asia-Pacific, 2009 16
Chart 7: Factors influencing the likelihood of new entrants in the gardening and outdoor living industry in Asia-Pacific, 2009 17
Chart 8: Factors influencing the threat of substitutes in the gardening and outdoor living industry in Asia-Pacific, 2009 18
Chart 9: Drivers of degree of rivalry in the gardening and outdoor living industry in Asia-Pacific, 2009 19
Chart 10: Komeri Co., Ltd.: revenues and profitability 24
Chart 11: Komeri Co., Ltd.: assets and liabilities 25
Chart 12: Asia-Pacific gardening and outdoor living market sales projection : USD billion, 2009-14 26

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