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Games Software in China

  • August 2016
  • -
  • MarketLine
  • -
  • 35 pages

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Summary
Games Software in China industry profile provides top-line qualitative and quantitative summary information including: market size (value 2011-15, and forecast to 2020). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Findings
Save time carrying out entry-level research by identifying the size, growth, and leading players in the games software market in China

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the games software market in China

Leading company profiles reveal details of key games software market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the China games software market with five year forecasts

Synopsis
Essential resource for top-line data and analysis covering the China games software market. Includes market size data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Reasons To Buy
What was the size of the China games software market by value in 2015?

What will be the size of the China games software market in 2020?

What factors are affecting the strength of competition in the China games software market?

How has the market performed over the last five years?

How large is China’s games software market in relation to its regional counterparts?

Key Highlights
The games software market includes retail sales of games for domestic games consoles, handheld games consoles, mobile phones and other wireless devices; and games for PC and Mac desktop computers. Online games are excluded (e.g. Second Life). Console hardware sales are excluded. The market is valued at retail selling price (RSP) with any currency conversions calculated using constant 2015 annual average exchange rates.

The Chinese games software market had total revenues of $0.8bn in 2015, representing a compound annual growth rate (CAGR) of 13.8% between 2011 and 2015.

Music, video, book, stationery and entertainment software specialists accounted for the largest proportion of sales in the Chinese games software market in 2015. Sales through this channel generated $0.5bn, equivalent to 62.9% of the market's overall value.

A console ban has been lifted tentatively in China, although the decade long ban has impacted on Chinese gaming culture. The preferred method is now PC or mobile, with free to play games or subscription the main form of gaming.

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