Games Software Market Overview in Europe

• Publication date: August 2010

It includes data on industry size and key market segments, plus textual and graphical analysis of the major trends and drivers and key competitors, main industry players and demographic information. What's In This Report * Contains an executive summary and data on value, volume and/or key market segments * Provides textual analysis of ’s recent performance and future prospects * Incorporate...

It includes data on industry size and key market segments, plus textual and graphical analysis of the major trends and drivers and key competitors, main industry players and demographic information.


What's In This Report


* Contains an executive summary and data on value, volume and/or key market segments


* Provides textual analysis of ’s recent performance and future prospects


* Incorporates in-depth environment and competition analysis and scorecards (substitution threats, new entrants, bargaining power …)


* Includes a five-year projection of


* The main industry players are profiled with supporting key financial metrics


* Supported by the key macroeconomic and demographic data affecting the industry


Key Market Facts


* Detailed information is included on industry size, measured by value and/or volume


* Five forces scorecards provide an accessible yet in depth view of the industry ’s key competitors

This Report Will Support Your Decision Making Process


* Anticipate Industry trends and developments


* Feed your decision making process


* Make your presentation and marketing materials more valuable


* Save time

Market Definition

The games software industry consists of the total sales generated through the sale of console games and PC & Mac games. Console games includes the software that is used in the game console hardware like Nintendo Wii, Playstation 3, Xbox, Xbox 360. This also includes the software that is used in the wireless or portable handheld devices like Nintendo DS, mobile and personal digital assistants (PDAs), Playstation Portable and Game Boy Advance. This category excludes the revenue generated through the sales of game consoles and handheld devices. The PC and Mac games includes PC games and Mac games and excludes online games such as casual games, massively multi player online role play games (mmorg). The industry is valued at retail selling price (RSP) with any currency conversions calculated using constant 2009 annual average exchange rates.

For the purpose of this market research report, Discount & General Merchandise channel includes: discount, variety store and general merchandise retailers.

Music, video & other specialists channel includes: Music, Video, Books, and Stationery Retailers.

For the purposes of this market research report, Europe consists of Western Europe and Eastern Europe.

Western Europe comprises Belgium, Denmark, France, Germany, Italy, the Netherlands, Norway, Spain, Sweden, and the United Kingdom.

Eastern Europe comprises the Czech Republic, Hungary, Poland, Romania, Russia, and Ukraine.

Software Industry in Europe

TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 15
Supplier power 16
New entrants 17
Substitutes 18
Rivalry 19
LEADING COMPANIES 20
Activision Blizzard, Inc 20
Electronic Arts Inc. 22
Konami Corporation 27
Ubisoft Entertainment SA 31
MARKET DISTRIBUTION 33
MARKET FORECASTS 34
Market value projection 34
APPENDIX 35
Methodology 35
Industry associations 36
Related Datamonitor research 36
Disclaimer 37
ABOUT DATAMONITOR 38
Premium Reports 38
Summary Reports 38
Datamonitor consulting 38


Index of Tables
Data table 1: EUR pe games software market sales : USD billion, 2005–09(e) 10
Data table 2: EUR pe games software industry sector ation I:% share, by value, 2009(e) 11
Data table 3: EUR pe games software industry sector ation II: % share, by value, 2009(e) 12
Data table 4: Activision Blizzard, Inc: key facts 20
Data table 5: Electronic Arts Inc.: key facts 22
Data table 6: Electronic Arts Inc.: key financials ($) 24
Data table 7: Electronic Arts Inc.: key financial ratios 25
Data table 8: Konami Corporation: key facts 27
Data table 9: Konami Corporation: key financials ($) 28
Data table 10: Konami Corporation: key financials (JPY) 28
Data table 11: Konami Corporation: key financial ratios 29
Data table 12: Ubisoft Entertainment SA: key facts 31
Data table 13: EUR pe games software industry distribution: % share, by value, 2009(e) 33
Data table 14: EUR pe games software market sales projection : USD billion, 2009–14 34


Index of Figures
Chart 1: EUR pe games software market sales : USD billion, 2005–09(e) 10
Chart 2: EUR pe games software industry sector ation I:% share, by value, 2009(e) 11
Chart 3: EUR pe games software industry sector ation II: % share, by value, 2009(e) 12
Chart 4: Forces driving competition in the games software industry in EUR pe, 2009 13
Chart 5: Drivers of buyer power in the games software industry in EUR pe, 2009 15
Chart 6: Drivers of supplier power in the games software industry in EUR pe, 2009 16
Chart 7: Factors influencing the likelihood of new entrants in the games software industry in EUR pe, 2009 17
Chart 8: Factors influencing the threat of substitutes in the games software industry in EUR pe, 2009 18
Chart 9: Drivers of degree of rivalry in the games software industry in EUR pe, 2009 19
Chart 10: Electronic Arts Inc.: revenues & profitability 25
Chart 11: Electronic Arts Inc.: assets & liabilities 26
Chart 12: Konami Corporation: revenues & profitability 29
Chart 13: Konami Corporation: assets & liabilities 30
Chart 14: EUR pe games software industry distribution: % share, by value, 2009(e) 33
Chart 15: EUR pe games software market sales projection : USD billion, 2009–14 34