It includes data on industry size and key market segments, plus textual and graphical analysis of the major trends and drivers and key competitors, main industry players and demographic information.


What's In This Report


* Contains an executive summary and data on value, volume and/or key market segments


* Provides textual analysis of ’s recent performance and future prospects


* Incorporates in-depth environment and competition analysis and scorecards (substitution threats, new entrants, bargaining power …)


* Includes a five-year projection of


* The main industry players are profiled with supporting key financial metrics


* Supported by the key macroeconomic and demographic data affecting the industry


Key Market Facts


* Detailed information is included on industry size, measured by value and/or volume


* Five forces scorecards provide an accessible yet in depth view of the industry ’s key competitors

This Report Will Support Your Decision Making Process


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Market Definition

The gardening & outdoor living industry consists of the following sectors : garden buildings; garden tools; garden utensils; outdoor living; and plants, shrubs, and growing media. The garden buildings sector covers gazebos, greenhouses, pergolas, sheds, and related items such as fencing, paving, etc. The garden tools sector covers manual and electric tools. The garden utensils sector covers garden hoses, plant containers, water butts, watering cans, and other similar items, like sprayers and automatic watering systems. The outdoor living sector includes accessories, barbecues, furniture, and ornaments. The plants, shrubs, and growing media sector covers bulbs, compost, domestic fertilizer, flowering plants, seeds, shrubs, and trees. Industry values are calculated at retail selling prices (RSP). Any currency conversions used in the creation of this market research report have been calculated using constant annual average 2009 exchange rates.

For the purposes of this market research report, Europe consists of Western Europe and Eastern Europe.

Western Europe comprises Belgium, Denmark, France, Germany, Italy, the Netherlands, Norway, Spain, Sweden, and the United Kingdom.

Eastern Europe comprises the Czech Republic, Hungary, Poland, Romania, Russia, and Ukraine.

Table Of Contents

TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 14
Supplier power 15
New entrants 16
Substitutes 17
Rivalry 18
LEADING COMPANIES 19
Focus (DIY) Limited 19
Kingfisher Plc 20
The Garden Centre Group 25
MARKET FORECASTS 26
Market value projection 26
MACROECONOMIC INDICATORS 27
APPENDIX 29
Methodology 29
Industry associations 30
Related Datamonitor research 30
Disclaimer 31
ABOUT DATAMONITOR 32
Premium Reports 32
Summary Reports 32
Datamonitor consulting 32


Index of Tables
Data table 1: United Kingdom gardening and outdoor living market sales : USD million, 2005-09(e) 10
Data table 2: United Kingdom gardening and outdoor living industry sector ation I:% share, by value, 2009(e) 11
Data table 3: United Kingdom gardening and outdoor living industry sector ation II: % share, by value, 2009(e) 12
Data table 4: Focus (DIY) Limited: key facts 19
Data table 5: Kingfisher Plc: key facts 20
Data table 6: Kingfisher Plc: key financials ($) 22
Data table 7: Kingfisher Plc: key financials (£) 22
Data table 8: Kingfisher Plc: key financial ratios 23
Data table 9: The Garden Centre Group: key facts 25
Data table 10: United Kingdom gardening and outdoor living market sales projection : USD million, 2009-14 26
Data table 11: United Kingdom size of population (million), 2005-09 27
Data table 12: United Kingdom gdp (constant 2000 prices, USD billion), 2005-09 27
Data table 13: United Kingdom gdp (current prices, USD billion), 2005-09 27
Data table 14: United Kingdom inflation, 2005-09 28
Data table 15: United Kingdom consumer price index (absolute), 2005-09 28
Data table 16: United Kingdom exchange rate, 2005-09 28


Index of Figures
Chart 1: United Kingdom gardening and outdoor living market sales : USD million, 2005-09(e) 10
Chart 2: United Kingdom gardening and outdoor living industry sector ation I:% share, by value, 2009(e) 11
Chart 3: United Kingdom gardening and outdoor living industry sector ation II: % share, by value, 2009(e) 12
Chart 4: Forces driving competition in the gardening and outdoor living industry in the United Kingdom, 2009 13
Chart 5: Drivers of buyer power in the gardening and outdoor living industry in the United Kingdom, 2009 14
Chart 6: Drivers of supplier power in the gardening and outdoor living industry in the United Kingdom, 2009 15
Chart 7: Factors influencing the likelihood of new entrants in the gardening and outdoor living industry in the United Kingdom, 2009 16
Chart 8: Factors influencing the threat of substitutes in the gardening and outdoor living industry in the United Kingdom, 2009 17
Chart 9: Drivers of degree of rivalry in the gardening and outdoor living industry in the United Kingdom, 2009 18
Chart 10: Kingfisher Plc: revenues and profitability 23
Chart 11: Kingfisher Plc: assets and liabilities 24
Chart 12: United Kingdom gardening and outdoor living market sales projection : USD million, 2009-14 26

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