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Gardening & Outdoor Living in Europe

  • July 2014
  • -
  • MarketLine
  • -
  • 27 pages

Introduction

Gardening & Outdoor Living in Europe industry profile provides top-line qualitative and quantitative summary information including: market size (value 2009-13, and forecast to 2018). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Europe gardening & outdoor living market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Highlights

*The gardening & outdoor living market is made up of garden buildings, garden tools, garden utensils, outdoor living accessories and equipment, and plants, shrubs, and growing media. The garden buildings segment covers gazebos, greenhouses, pergolas, sheds, and related items such as fencing and paving etc. The garden tools segment covers manual and electric tools. The garden utensils segment covers garden hoses, plant containers, water butts, watering cans, and other similar items such as sprayers and automatic watering systems. The outdoor living segment includes various accessories, barbecues, furniture, and ornaments. The plants, shrubs, and growing media segment covers bulbs, compost, domestic fertilizer, flowering plants, seeds, shrubs, and trees. Market values are calculated at retail selling prices (RSP). Any currency conversions used in the creation of this report have been calculated using constant annual average 2013 exchange rates.

*The European gardening and outdoor living market had total revenues of $69.9bn in 2013, representing a compound annual growth rate (CAGR) of 1.9% between 2009 and 2013.

*The plants, shrubs and growing media segment was the market's most lucrative in 2013, with total revenues of $36.7bn, equivalent to 52.5% of the market's overall value.

*The performance of the market is forecast to follow a similar pattern with an anticipated CAGR of 2.0% for the five-year period 2013 - 2018, which is expected to drive the market to a value of $77.3bn by the end of 2018.

Features

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the gardening & outdoor living market in Europe

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the gardening & outdoor living market in Europe

Leading company profiles reveal details of key gardening & outdoor living market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Europe gardening & outdoor living market with five year forecasts

Macroeconomic indicators provide insight into general trends within the Europe economy

Key Questions Answered

What was the size of the Europe gardening & outdoor living market by value in 2013?

What will be the size of the Europe gardening & outdoor living market in 2018?

What factors are affecting the strength of competition in the Europe gardening & outdoor living market?

How has the market performed over the last five years?

What are the main segments that make up Europe's gardening & outdoor living market?

Table Of Contents

Gardening and Outdoor Living in Europe
TABLE OF CONTENTS
Executive Summary 2
Market value 2
Market value forecast 2
Category segmentation 2
Geography segmentation 2
Market rivalry 2
Market Overview 6
Market definition 6
Market analysis 6
Market Data 7
Market value 7
Market Segmentation 8
Category segmentation 8
Geography segmentation 9
Market Outlook 10
Market value forecast 10
Five Forces Analysis 11
Summary 11
Buyer power 12
Supplier power 13
New entrants 14
Threat of substitutes 15
Degree of rivalry 16
Leading Companies 17
Home Retail Group Plc 17
Kingfisher Plc 20
Leroy Merlin S.A. 23
Tengelmann Warenhandelsgesellschaft KG 24
Appendix 25
Methodology 25
Industry associations 26
Related MarketLine research 26


LIST OF TABLES

Table 1: Europe gardening and outdoor living market value: $ billion, 2009-13 7
Table 2: Europe gardening and outdoor living market category segmentation: $ billion, 2013 8
Table 3: Europe gardening and outdoor living market geography segmentation: $ billion, 2013 9
Table 4: Europe gardening and outdoor living market value forecast: $ billion, 2013-18 10
Table 5: Home Retail Group Plc: key facts 17
Table 6: Home Retail Group Plc: key financials ($) 18
Table 7: Home Retail Group Plc: key financials (£) 18
Table 8: Home Retail Group Plc: key financial ratios 18
Table 9: Kingfisher Plc: key facts 20
Table 10: Kingfisher Plc: key financials ($) 21
Table 11: Kingfisher Plc: key financials (£) 21
Table 12: Kingfisher Plc: key financial ratios 21
Table 13: Leroy Merlin S.A.: key facts 23
Table 14: Tengelmann Warenhandelsgesellschaft KG: key facts 24


LIST OF FIGURES

Figure 1: Europe gardening and outdoor living market value: $ billion, 2009-13 7
Figure 2: Europe gardening and outdoor living market category segmentation: % share, by value, 2013 8
Figure 3: Europe gardening and outdoor living market geography segmentation: % share, by value, 2013 9
Figure 4: Europe gardening and outdoor living market value forecast: $ billion, 2013-18 10
Figure 5: Forces driving competition in the gardening and outdoor living market in Europe, 2013 11
Figure 6: Drivers of buyer power in the gardening and outdoor living market in Europe, 2013 12
Figure 7: Drivers of supplier power in the gardening and outdoor living market in Europe, 2013 13
Figure 8: Factors influencing the likelihood of new entrants in the gardening and outdoor living market in Europe, 2013 14
Figure 9: Factors influencing the threat of substitutes in the gardening and outdoor living market in Europe, 2013 15
Figure 10: Drivers of degree of rivalry in the gardening and outdoor living market in Europe, 2013 16
Figure 11: Home Retail Group Plc: revenues and profitability 19
Figure 12: Home Retail Group Plc: assets and liabilities 19
Figure 13: Kingfisher Plc: revenues and profitability 22
Figure 14: Kingfisher Plc: assets and liabilities 22


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