Toys & Games Market Overview in Canada

• Publication date: February 2013
• Report size: 34 pages

It includes data on industry size and key market segments, plus textual and graphical analysis of the major trends and drivers and key competitors, main industry players and demographic information. What's In This Report * Contains an executive summary and data on value, volume and/or key market segments * Provides textual analysis of ’s recent performance and future prospects * Incorporate...

It includes data on industry size and key market segments, plus textual and graphical analysis of the major trends and drivers and key competitors, main industry players and demographic information.


What's In This Report


* Contains an executive summary and data on value, volume and/or key market segments


* Provides textual analysis of ’s recent performance and future prospects


* Incorporates in-depth environment and competition analysis and scorecards (substitution threats, new entrants, bargaining power …)


* Includes a five-year projection of


* The main industry players are profiled with supporting key financial metrics


* Supported by the key macroeconomic and demographic data affecting the industry


Key Market Facts


* Detailed information is included on industry size, measured by value and/or volume


* Five forces scorecards provide an accessible yet in depth view of the industry ’s key competitors

This Report Will Support Your Decision Making Process


* Anticipate Industry trends and developments


* Feed your decision making process


* Make your presentation and marketing materials more valuable


* Save time

Market Definition

The toys and games industry consists of the total sales generated through the sale of activity toys (including art and craft, building sets, learning and exploration and sewing and hobby), dolls (including girls' toys), games and puzzles (including jigsaw puzzles and card games), infant/pre-school (including intellectual growth education toys and other infant toys), plush (including soft toys), ride-ons (including outdoor games and sports like driving cars, bicycles etc.) and other toys (including toys of plastics, toys of rubber, toys of textile, die-cast miniature model toys and toys of metal. This also includes action figures, youth electronics and boy character toys, which includes small racing cars etc.). The industry is valued at retail selling price (RSP) with any currency conversions calculated using constant 2009 annual average exchange rates.

For the purposes of this market research report, the Americas consists of North America and South America.

North America consists of Canada, Mexico, and the United States.

South America comprises Argentina, Brazil, Chile, Colombia, and Venezuela.

Toy And Game Industry in Canada

TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 14
Supplier power 15
New entrants 16
Substitutes 17
Rivalry 18
LEADING COMPANIES 19
Hasbro, Inc. 19
Mattel Inc 23
Mega Brands Inc 27
MARKET FORECASTS 28
Market value projection 28
MACROECONOMIC INDICATORS 29
APPENDIX 31
Methodology 31
Industry associations 32
Related Datamonitor research 32
Disclaimer 33
ABOUT DATAMONITOR 34
Premium Reports 34
Summary Reports 34
Datamonitor consulting 34


Index of Tables
Data table 1: Canada toys & games market sales : USD million, 2005–09(e) 10
Data table 2: Canada toys & games industry sector ation I:% share, by value, 2009(e) 11
Data table 3: Canada toys & games industry sector ation II: % share, by value, 2009(e) 12
Data table 4: Hasbro, Inc.: key facts 19
Data table 5: Hasbro, Inc.: key financials ($) 21
Data table 6: Hasbro, Inc.: key financial ratios 21
Data table 7: Mattel Inc: key facts 23
Data table 8: Mattel Inc: key financials ($) 25
Data table 9: Mattel Inc: key financial ratios 25
Data table 10: Mega Brands Inc: key facts 27
Data table 11: Canada toys & games market sales projection : USD million, 2009–14 28
Data table 12: Canada size of population (million), 2005–09 29
Data table 13: Canada gdp (constant 2000 prices, USD billion), 2005–09 29
Data table 14: Canada gdp (current prices, USD billion), 2005–09 29
Data table 15: Canada inflation, 2005–09 30
Data table 16: Canada consumer price index (absolute), 2005–09 30
Data table 17: Canada exchange rate, 2005–09 30


Index of Figures
Chart 1: Canada toys & games market sales : USD million, 2005–09(e) 10
Chart 2: Canada toys & games industry sector ation I:% share, by value, 2009(e) 11
Chart 3: Canada toys & games industry sector ation II: % share, by value, 2009(e) 12
Chart 4: Forces driving competition in the toys & games industry in Canada, 2009 13
Chart 5: Drivers of buyer power in the toys & games industry in Canada, 2009 14
Chart 6: Drivers of supplier power in the toys & games industry in Canada, 2009 15
Chart 7: Factors influencing the likelihood of new entrants in the toys & games industry in Canada, 2009 16
Chart 8: Factors influencing the threat of substitutes in the toys & games industry in Canada, 2009 17
Chart 9: Drivers of degree of rivalry in the toys & games industry in Canada, 2009 18
Chart 10: Hasbro, Inc.: revenues & profitability 22
Chart 11: Hasbro, Inc.: assets & liabilities 22
Chart 12: Mattel Inc: revenues & profitability 26
Chart 13: Mattel Inc: assets & liabilities 26
Chart 14: Canada toys & games market sales projection : USD million, 2009–14 28