Floor Coverings Industry

• Publication date: July 2010

SUMMARY OF MAJOR FINDINGS U.S. floor coverings sales are estimated to increase by 3.0% in dollars and 2.3% in square feet during 2010. This would be the first increase in industry sales since 2006. The rebound is being driven by the upturn in existing home sales, which has stimulated the residential replacement market. The builder market may not begin to recover until early 2011 based on permit trends, and the nonresidential mark...

SUMMARY OF MAJOR FINDINGS

U.S. floor coverings sales are estimated to increase by 3.0% in dollars and 2.3% in square feet during 2010. This would be the first increase in industry sales since 2006. The rebound is being driven by the upturn in existing home sales, which has stimulated the residential replacement market. The builder market may not begin to recover until early 2011 based on permit trends, and the nonresidential market could remain in recession mode for another year or two. The consumer also remains value conscious since unemployment rates are stubbornly high. This has driven consumer purchases to lower priced products, and to home centers and other value retailers. The trend to lower priced products have moderated carpet’s declining market share. Consumers have also increased their preference for resilient flooring and lower-end ceramic, wood, and laminate flooring. In fact, the strongest growing flooring market over the recession has been consumer resilient flooring replacement sales.

FLOORING SECTOR TRENDS

Catalina Research uncovered these trends in our in-depth 286-page report on the U.S. floor coverings industry. U.S. shipments, exports, imports, and price trends are evaluated for carpet and area rugs, wood flooring, ceramic tile, vinyl sheet and floor tile, rubber sheet and floor tile, other resilient flooring, laminate flooring, and stone flooring.

PROFIT MARGINS AND THE COMPETITIVE ENVIRONMENT

In addition, Catalina Research investigated the cost structure and profit margins of U.S. floor coverings plants. Data trends are compiled for material, labor, and capital inputs. As part of this analysis, Catalina Research profiled 15 leading U.S. manufacturers, compiled company sales and profit margins, and calculated market share. Company profiles cover product lines, manufacturing and distribution, capital investments, acquisitions, and new products.

END-USE MARKET ANALYSIS

Our end-use market analysis segments residential, commercial and other nonresidential, and transportation equipment markets. Construction markets are further segmented into new and replacement purchases, and purchases by manufactured housing manufacturers. End-use market trends are correlated with U.S. housing demand, nonresidential construction, mortgage interest rates, and other economic indicators to uncover the factors affecting U.S. floor coverings demand, and provide insights into the direction of domestic demand in 2010 and beyond. Residential and commercial carpet shipments are also provided.

DISTRIBUTION CHANNELS AND DEMOGRAPHICS

Sales are analyzed for retail and wholesale distribution channels. Retail floor coverings sales are supplied for specialty floor coverings stores, home centers, hard surface flooring and other building material dealers, furniture stores, department stores and mass merchandisers, paint and wallpaper stores, direct/internet, and other retailers. The total number of retail outlets selling floor coverings and total floor coverings sales by region and state are provided as well. Based on this data, Catalina Research calculated per capita sales. The report also includes a regional and state analysis of floor coverings sales by retail outlet and flooring type, as well as sales to households, builders, businesses, and governments. In addition, Catalina provides sales estimates for the leading specialty floor coverings retailers and flooring distributors. A separate section investigates the demographics of household floor coverings purchases. Household spending trends are studied by family income, age of household head, persons per household, and region. Spending demographics are segmented for carpet, area rugs, and hard surface flooring. Spending trends are provided for homeowners and renters, and for DIY/BIY and contractor jobs. The number of residential replacement jobs is also included.

INSTALLATION CONTRACTOR MARKET

A separate section analyzes the installation market. Data trends are provided for the number and revenues of U.S. floor coverings installation contractors, revenues by type of job and building, material and labor costs, revenue per square foot of floor coverings installed, and regional and state data. Installation costs are evaluated to consider their impact on the different types of floor coverings sales.

Building Material Industry in the United States

TABLE OF CONTENTS

SECTION 1 EXECUTIVE SUMMARY AND FLOOR COVERINGS INDUSTRY TRENDS 1

Executive Summary 1
Market Size And Growth 2
Product And Pricing Trends 3
Retail Distribution Channels 5
Household Purchaser Demographics 7
Competitive Environment 7
Industry Profit Margins 9
Outlook 10
Table 1-1 Value Of US Floor Coverings Sales, 1987-2015 (dollars) 11
Figure 1-1 Value Of US Floor Coverings Sales, 2005-2015 (dollars) 12
Table 1-2 Quantity US Floor Coverings Sales, 1987-2015 (square feet) 13
Figure 1-2 Quantity US Floor Coverings Sales, 2005-2015 (square feet) 14
Table 1-3 Value Of US Floor Coverings Sales By Product Sector, 1987-
2009 (dollars): Carpet And Area Rugs, Wood Flooring, Ceramic
Tile, Vinyl And Rubber Sheet And Floor Tile, Other Resilient
Flooring, Laminate Flooring, And Stone Flooring 15
Table 1-4 US Square Feet Floor Coverings Sales By Product Sector,
1987-2009 (square feet): Carpet And Area Rugs, Wood
Flooring, Ceramic Tile, Vinyl And Rubber Sheet And Floor Tile,
Other Resilient Flooring, Laminate Flooring, And Stone Flooring 16
Figure 1-3 Quantity US Floor Coverings Sales By Product Sector, 2009
(square feet) : Carpet And Area Rugs, Wood Flooring, Ceramic
Tile, Vinyl Sheet And Floor Tile, Other Resilient Flooring,
Laminate Flooring, And Stone Flooring 17
Table 1-5 Share Of US Floor Coverings Dollar Sales By Product Sector,
1987-2009 (percent): Carpet And Area Rugs, Wood Flooring,
Ceramic Tile, Vinyl And Rubber Sheet And Floor Tile, Other
Resilient Flooring, Laminate Flooring, And Stone Flooring 18
Table 1-6 Share Of US Floor Coverings Square Foot Sales By Product
Sector, 1987-2009 (percent): Carpet And Area Rugs, Wood
Flooring, Ceramic Tile, Vinyl And Rubber Sheet And Floor Tile,
Other Resilient Flooring, Laminate Flooring, And Stone Flooring 19
Table 1-7 US Sales Comparative Growth Analysis By Product Sector,
1987-2009 (percent): Carpet And Area Rugs, Wood Flooring,
Ceramic Tile, Vinyl And Rubber Sheet And Floor Tile, Other
Resilient Flooring, Laminate Flooring, And Stone Flooring 20
Table 1-8 US Average Value Per Square Foot Of Floor Covering
Supplied, 1987-2015 (dollars) 21
Table 1-9 US Average Value Per Square Foot Of Flooring Supplied By
Product Sector, 1987-2009 (dollars): Carpet And Area Rugs,
Wood Flooring, Ceramic Tile, Vinyl And Rubber Sheet And Floor
Tile, Other Resilient Flooring, Laminate Flooring, And Stone
Flooring 22
Table 1-10 US Average Value Per Square Foot Comparative Growth
Analysis By Product Sector, 1987-2009 (percent): Carpet And
Area Rugs, Wood Flooring, Ceramic Tile, Vinyl And Rubber
Sheet And Floor Tile, Other Resilient Flooring, Laminate
Flooring, And Stone Flooring 23
Table 1-11 US Producer Price Trends For Floor Coverings Products,
2002-2010 (index): Carpet And Area Rugs, Resilient Floor
Coverings, Ceramic Tile, Hardwood Flooring, and Stone Floors 24
Table 1-12 US Floor Coverings Industry Estimated And Forecasted Sales
By Product Sector, 2010 And 2015 (dollars and square feet):
Carpet And Area Rugs, Wood Flooring, Ceramic Tile, Resilient
Flooring, Laminate Flooring, And Stone Flooring 25
SCOPE AND METHODOLOGY 26

SECTION 2 USFLOOR COVERINGS INDUSTRY SHIPMENTS, EXPORTS, AND
IMPORTS 30

Summary Of Major Findings 30
US Floor Coverings Shipment Trends 31
International Trade Situation 31
Carpet And Area Rugs 32
Carpet Tile 34
Wood Flooring 36
Ceramic Tile 37
Vinyl Sheet And Floor Tile 38
Other Resilient Floorings 39
Laminate Flooring 40
Table 2-1 US Floor Coverings Factory Shipments, 1987-2009 (square
feet and dollars) 42
Table 2-2 Value Of US Floor Coverings Factory Shipments By Product
Sector, 1987-2009 (dollars): Carpet And Area Rugs, Wood
Flooring, Ceramic Tile, Vinyl And Rubber Sheet And Floor Tile,
Other Resilient Flooring, And Laminate Flooring 43
Table 2-3 Quantity US Floor Coverings Factory Shipments By Product
Sector, 1987-2009 (square feet): Carpet And Area Rugs, Wood
Flooring, Ceramic Tile, Vinyl And Rubber Sheet And Floor Tile,
Other Resilient Flooring, And Laminate Flooring 44
Table 2-4 Distribution Of US Floor Coverings Shipments By Product
Sector, 1992-2009 (percent): Carpet And Area Rugs, Wood
Flooring, Ceramic Tile, Vinyl And Rubber Sheet And Floor Tile,
Other Resilient Flooring, And Laminate Flooring 45
Table 2-5 Comparative Growth Analysis Of US Floor Coverings Factory
Shipments By Product Sector, 1987-2009 (percent): Carpet And
Area Rugs, Wood Flooring, Ceramic Tile, Vinyl And Rubber
Sheet And Floor Tile, Other Resilient Flooring, And Laminate
Flooring 46
Table 2-6 US Floor Coverings Exports And Share Of Factory Shipments,
1987-2009 (square feet, dollars, and percent) 47
Table 2-7 Value Of US Floor Coverings Exports By Product Sector,
1987-2009 (dollars): Carpet And Area Rugs, Wood Flooring,
Ceramic Tile, Vinyl Sheet And Floor Tile, And Other Resilient
Flooring 48
Table 2-8 Quantity US Floor Coverings Exports By Product Sector, 1987-
2009 (square feet): Carpet And Area Rugs, Wood Flooring,
Ceramic Tile, Vinyl Sheet And Floor Tile, And Other Resilient
Flooring 49
Table 2-9 Comparative Growth Analysis Of US Floor Coverings Exports
By Product Sector, 1987-2009 (percent): Carpet And Area
Rugs, Wood Flooring, Ceramic Tile, Vinyl Sheet And Floor Tile,
And Other Resilient Flooring 50
Table 2-10 Exports’ Share Of US Floor Coverings Shipments By Product
Sector, 1987-2009 (percent): Carpet And Area Rugs, Wood
Flooring, Ceramic Tile, Vinyl Sheet And Floor Tile, And Other
Resilient Flooring 51
Table 2-11 US Exports Of Miscellaneous Flooring Product Lines, 2002-
2009 (square feet and dollars): Flooring Made Of Cement And
Artificial Stone, Other Plastics, Linoleum, And Other Resilient
Flooring 52
Table 2-12 US Floor Coverings Imports And Share Of Manufacturer Sales,
1987-2009 (square feet, dollars, and percent) 53
Table 2-13 Value Of US Floor Coverings Imports By Product Sector,
1987-2009 (dollars): Carpet And Area Rugs, Wood Flooring,
Ceramic Tile, Vinyl Sheet And Floor Tile, Other Resilient
Flooring, And Laminate Flooring 54
Table 2-14 Quantity US Floor Coverings Imports By Product Sector, 1987-
2009 (square feet): Carpet And Area Rugs, Wood Flooring,
Ceramic Tile, Vinyl Sheet And Floor Tile, Other Resilient
Flooring, And Laminate Flooring 55
Table 2-15 Comparative Growth Analysis Of US Floor Coverings Imports
By Product Sector, 1987-2009 (percent): Carpet And Area
Rugs, Wood Flooring, Ceramic Tile, Vinyl Sheet And Floor Tile,
Other Resilient Flooring, And Laminate Flooring 56
Table 2-16 US Floor Coverings Imports As A Share Of Manufacturer
Sales By Product Sector, 1987-2009 (percent): Carpet And Area
Rugs, Wood Flooring, Ceramic Tile, Vinyl Sheet And Floor Tile,
Other Resilient Flooring, And Laminate Flooring 57
Table 2-17 US Imports Of Miscellaneous Floor Coverings Product Lines,
2002-2009 (square feet and dollars): Flooring Made Of Cork,
Cement And Artificial Stone, Other Plastics, Linoleum, And
Other Resilient Materials 58
Table 2-18 Average Value Per Square Foot For US Shipments, Exports,
And Imports, 1987-2009 (dollars) 60
Table 2-19 US Carpet And Area Rug Sales Trends By Product Type,
1997-2009 (dollars and square feet): Sales, Factory Shipments,
Exports, And Imports; Tufted, Woven, And Other 61
Table 2-20 Monthly US Carpet And Area Rug Production Index, 2008-
2010 (index) 63
Table 2-21 US Carpet And Area Rug Shipments By Product Type And
Fiber Of Face Yarn, 1997-2009 (square feet and dollars):
Woven, Manmade, And Other; Tufted Nylon, Polyester,
Polypropylene, And Other; Needle Punched And Other Products 64
Table 2-22 US Shipments Of Tufted Carpet And Rugs By Type, 1997-
2009 (square feet and dollars): Roll Goods, Bathmats, Area
Rugs, Automobile And Aircraft Carpeting, And Tufted Artificial
Grass For Non-Athletic Surfaces 66
Table 2-23 US Shipments Of Carpet Underlay And Carpet And Rug
Cushions And By Type Of Material, 1987-2009 (dollars):
Polyurethane Foam, Bonded, And Latex Foam and Open Cell
Rubber Sponge 67

SECTION 3 COST STRUCTURE OF US FLOOR COVERINGS MANUFACTURERS AND THE COMPETITIVE ENVIRONMENT 68

Summary Of Major Findings 68
Industry Profit Margins 68
Material Costs 69
Labor Costs 70
Competitive Environment And Leading Manufacturer Sales Trends 71
Soft Versus Hard Surface Flooring Market Concentration 73
Table 3-1 Number Of US Floor Coverings Plants, Plant Shipments,
Facility Operating Ratios, And Gross Profit Margins, 1992-2009
(number, dollars, and percent) 74
Table 3-2 Number Of US Floor Coverings Plants, Plant Shipments,
Facility Operating Ratios, And Gross Profit Margins By Facility
Product Specialization, 1992-2009 (numbers, dollars, and
percent): Carpet And Area Rugs, Hardwood Flooring, Ceramic
Tile, And Resilient Floor Coverings 75
Table 3-3 US Producer Price Trends For Major Material Inputs, 1994-
2010 (index): Processed Yarns, Plastics Resins, Lumber, Clay
Refractories, Rubber, And Rough Quarried Stone 77
Table 3-4 US Floor Coverings Plants Labor Situation By Facility Product
Specialization, 1997-2009 (number and dollars): Number Of
Employees, Shipments Per Employee, And Average Hourly
Wages; Carpet And Area Rugs, Hardwood Flooring, Ceramic
Tile, And Resilient Flooring 78
Table 3-5 US Floor Coverings Plants Capital Expenditures And By
Facility Product Specialization, 1992-2009 (dollars and percent):
Capital Expenditures And Percent Value Added; Carpet And
Area Rugs, Hardwood Flooring, Ceramic Tile, And Resilient
Flooring 79
Table 3-6 Share Of The US Floor Coverings Market For Sixteen Top
Manufacturers And Marketers, 2002-2009 (percent) 80
Table 3-7 Share Of US Soft And Hard Surface Flooring Markets For The
Top Manufacturers And Marketers, 2008 And 2009 (percent) 81
Table 3-8 Comparative Operating Margins For Ten Major US Floor
Coverings Manufacturers, 2004-2009 (percent) 82
Table 3-9 Annual Sales And Profit Trends For Nine Major US Floor
Coverings Manufacturers, 2004-2009 (dollars and percent) 83
Table 3-10 First Quarter Sales And Profit Trends For Seven Major US
Floor Coverings Manufacturers, 2009 And 2010 (dollars) 89

SECTION 4 COMPANY PROFILES 91

Armstrong World Industries, Inc 92
Floor Coverings Products 92
Manufacturing And Sourced Products 93
Markets And Distribution 94
Sales And Profit Margins 95
Market Share 96
Beaulieu Of America, LLC 97
Floor Coverings Products 97
Sales And Market Share 98
Congoleum Corp 100
Floor Coverings Products 100
Manufacturing And Distribution 101
Sales Trends And Market Share 102
The Dixie Group, Inc 104
Floor Coverings Products And Market Sales 104
Manufacturing And Distribution 105
Sales And Market Share 106
Interface, Inc 107
Modular Carpet 107
Broadloom Carpet 109
Manufacturing And Marketing 109
Sales Trends And Market Share 111
Internacional de Cerámica SA de CV 114
Mexican And United States Operations 114
Manufacturing And Distribution 115
Sales Trends And US Market Share 116
Lumber Liquidators, Inc 117
Flooring Products And Sources Of Supply 117
Distribution And Store Network 118
Sales Trends And Market Share 119
Mannington Mills, Inc 121
Floor Coverings Products 121
Resilient Flooring Products 122
Carpet Products 123
Wood Flooring 124
Porcelain Tile 125
Laminate Flooring 126
Sales And Market Share 127
Marazzi Gruppo Ceramiche SpA 129
Ceramic Tile Products And Production 129
US Sales And Market Share 129
Mohawk Industries, Inc 131
Floor Coverings Products 131
Mohawk Segment Manufacturing And Distribution 132
Dal-Tile Segment Manufacturing And Distribution 135
Unilin Segment Manufacturing And Distribution 136
Sales And Profit Trends 139
Market Share 140
Pfleiderer AG 141
Laminate Flooring Products 141
Manufacturing And Distribution 142
North American Sales And Market Share 143
Royalty Carpet Mills, Inc 144
Floor Covering Products And Manufacturing 144
Sales And Market Share 144
Shaw Industries, Inc 145
Soft Surface Products 145
Hard Surface Products 146
Sales Trends And Market Share 148
Tandus 150
Floor Coverings And Markets 150
Manufacturing And Distribution 151
Market Share 152
Tarkett, Inc 153
Resilient Flooring 153
Laminate Flooring 154
FieldTurf Tarkett 155
Sales Trends And Market Share 156

SECTION 5 USFLOOR COVERINGS INDUSTRY END-USE MARKETS 157

Summary Of Major Findings 157
Residential Builder Market 158
Residential Replacement Market 159
New Nonresidential Construction Market 161
Commercial Contract Market 161
Transportation Equipment Market 162
Table 5-1 Value Of US Floor Coverings Purchases By End-Use Market,
1997-2009 (dollars): New Residential Construction, Residential
Replacement, Factory-Built Housing, New Nonresidential
Construction, Commercial Contract, And Transportation
Equipment 163
Table 5-2 Value Of US Floor Coverings Purchases By New Residential
Contractors And Factory-Built Housing Manufacturers By Type
Of Product, 1997-2009 (dollars): Carpet And Area Rugs, Wood
Flooring, Ceramic Tile, Resilient Flooring, Stone Flooring, And
Laminate Flooring 164
Table 5-3 Value Of Floor Coverings Purchases Per US Contractor
Housing Unit Completed And Factory-Built Housing Unit, 1997-
2009 (dollars) 165
Table 5-4 Value Of US Floor Coverings Purchases For Residential
Replacement By Type Of Product, 1997-2009 (dollars): Carpet
And Area Rugs, Wood Flooring, Ceramic Tile, Resilient
Flooring, Stone Flooring, And Laminate Flooring 166
Table 5-5 Value Of US Floor Coverings Purchases By New
Nonresidential Building Contractors And Commercial Contract
Market, 1997-2009 (dollars): Carpet And Area Rugs, Wood
Flooring, Ceramic Tile, Resilient Flooring, Stone Flooring, And
Laminate Flooring 167
Table 5-6 Value Of US Floor Coverings Purchases By Transportation
Equipment Markets, 1997-2009 (dollars): Carpet And Area
Rugs, Wood Flooring, Ceramic Tile, And Resilient Flooring 168
Table 5-7 Value Of US Floor Coverings Purchases By End-Use Market
By Product Sector, 1997-2009 (dollars): New Residential
Construction, Residential Replacement, Factory-Built Housing,
New Nonresidential Construction, Commercial Contract, And
Transportation Equipment; Carpet And Area Rugs, Wood
Flooring, Ceramic Tile, Resilient Flooring, Stone Flooring, And
Laminate Flooring 169
Table 5-8 Percent Distribution Of US Floor Coverings Purchases By End-
Use Market By Product Sector, 1997-2009 (percent): New
Residential Construction, Residential Replacement, Factory-
Built Housing, New Nonresidential Construction, Commercial
Contract, And Transportation Equipment; Carpet And Area
Rugs, Wood Flooring, Ceramic Tile, Resilient Flooring, Stone
Flooring, And Laminate Flooring 172
Table 5-9 US Shipments Of Tufted Carpet And Rugs For Residential And
Commercial Applications, 2008 And 2009 (dollars and square
feet) 174

SECTION 6 USHOUSEHOLD FLOOR COVERINGS SPENDING AND PURCHASER DEMOGRAPHICS 175

Household Floor Coverings Spending 175
Purchases By Income 176
Purchases By Age 177
Purchases By Family Size 177
Purchases By Region 178
Area Rug Purchases And Demographics 178
Table 6-1 US Household Spending On Soft Surface And Hard Surface
Flooring And Installation, 1997-2009 (dollars) 180
Table 6-2 Percent Of US Household Spending On Hard Surface Flooring
And Installation, For Owner-Occupied And Rental Units And For
Material And Installation And Material Only, 1997-2008
(percent) 181
Table 6-3 US Consumer Price Index For Soft Surface Floor Coverings,
1998-2010 (index) 182
Table 6-4 Number Of Household Wall-To-Wall Carpeting And Hard
Surface Flooring Replacement, Maintenance, And Repair Jobs
And By Recent Movers And Region, 2007 (number): Do-It-
Yourself And Contractor Jobs 183
Table 6-5 US Household Floor Coverings And Installation Spending By
Demographic Characteristic, 2002-2008 (dollars): Household
Income, Age Of Household Head, Size Of Household, And
Region 184
Table 6-6 Average US Household Floor Coverings And Installation
Spending By Demographic Characteristic, 2002-2008 (dollars):
Household Income, Age Of Household Head, Size Of
Household, And Region 185
Table 6-7 US Household Spending On Soft Surface Flooring And
Installation By Demographic Characteristic, 2002-2008 (dollars):
Household Income, Age Of Household Head, Size Of
Household, And Region 186
Table 6-8 US Household Spending On Carpet Versus Area Rugs By
Demographic Characteristic, 2008 (dollars): Household Income,
Age Of Household Head, Size Of Household, And Region 187
Table 6-9 US Household Spending On Hard Surface Flooring And
Installation By Demographic Characteristic, 2002-2008 (dollars):
Household Income, Age Of Household Head, Size Of
Household, And Region 189
Table 6-10 Percent Distribution Of US Household Floor Coverings And
Installation Spending For Soft And Hard Surface Flooring By
Demographic Characteristic, 2002-2008 (percent): Household
Income, Age Of Household Head, Size Of Household, And
Region 190

SECTION 7 USFLOOR COVERINGS INDUSTRY DISTRIBUTION CHANNELS 191

Summary Of Major Findings 191
Retail Sales By Channel 192
Retail Sales By Surface Material 193
Home Depot Floor Coverings Trends 195
Lowe’s Companies Floor Coverings Trends 196
Number And Sales Of Specialty Floor Coverings Stores 196
Regional Retail Floor Coverings Markets 198
Wholesale (Distributor) Floor Coverings Sales 198
Table 7-1 US Retail Floor Coverings Sales By Type Of Channel, 1997-
2009 (dollars): Floor Coverings Stores, Home Centers, Hard
Surface Flooring Stores, Furniture Stores, Department Stores,
Other Home Furnishings Stores, Warehouse Clubs And Super
Centers, Direct Sellers, Electronic And Internet, And Others 201
Table 7-2 Percent Distribution Of US Retail Floor Coverings Sales By
Type Of Channel, 1997-2009 (percent): Floor Coverings Stores,
Home Centers, Hard Surface Flooring Stores, Furniture Stores,
Department Stores, Other Home Furnishings Stores,
Warehouse Clubs And Super Centers, Direct Sellers, Electronic
And Internet, And Others 202
Table 7-3 Number Of US Retailers Carrying Floor Coverings By Type Of
Channel And Average Sales, 1997-2009 (number and dollars):
Floor Coverings Stores, Home Centers, Other Building Material
Dealers, Furniture Stores, Department Stores And Mass
Merchandisers, Other Home Furnishings Stores, Paint And
Wallpaper Stores, Non-Store Retailers, All Other Retailers, And
Total Stores 203
Table 7-4 US Retail Floor Coverings Sales By Type Of Surface Material
By Type Of Channel, 1997-2009 (dollars): Floor Coverings
Stores, Home Centers, Other Building Material Dealers, And
Other Retailers; Soft Surface And Hard Surface Flooring 204
Table 7-5 Percent Of Soft Surface And Hard Surface Flooring Retail Sales
By Type Of Channel, 1997-2009 (percent): Floor Coverings
Stores, Home Centers, Other Building Material Dealers, And
Other Retailers 206
Table 7-6 Total US Retail Floor Coverings Sales By Region And State,
2002-2009 (dollars) 207
Table 7-7 US Per Capita Retail Floor Coverings Sales By Region And
State, 1997-2009 (dollars) 210
Table 7-8 Number Of US Retail Outlets Selling Floor Coverings By
Region And State And Average Revenues Per Store, 2002-2009
(number and dollars) 212
Table 7-9 US Retail Floor Coverings Sales By Type Of Channel And
Type Of Material By Region And State, 2002 (dollars): Floor
Coverings Stores, Home Centers, Other Building Material
Dealers, And Other Retailers; Soft And Hard Surfaces 214
Table 7-10 Percent Distribution Of US Retail Floor Coverings Sales By
Type Of Channel And Type Of Material By Region And State,
2002 (percent): Floor Coverings Stores, Home Centers, Other
Building Material Dealers, And Other Retailers; Soft And Hard
Surfaces 217
Table 7-11 Monthly US Floor Coverings Store Sales, 2007-2010 (dollars) 220
Table 7-12 US Floor Covering Store Employment, Hourly Wages, And
Weekly Hours, 2002-2010 (number and dollars) 221
Table 7-13 US Floor Coverings Store Sales By Region And State, 2002-
2009 (dollars) 222
Table 7-14 Number Of US Floor Coverings Stores By Region And State
And Average Revenues Per Store, 2002-2009 (numbers and
dollars) 224
Table 7-15 US Retail Floor Coverings Stores Delivery And Installation
Charges And Other Nonmerchandise Revenues, 1992-2009
(dollars): Floor Coverings Sales, Other Merchandise Sales,
Delivery And Installation Charges, Other Labor Charges, Carpet
Repair And Cleaning Revenues, And Other Revenues 226
Table 7-16 Number Of US Retail Floor Coverings Stores With
Nonmerchandise Revenues And Percent Of Sales For Those
Stores With Such Charges, 1992-2007 (number and percent):
Delivery And Installation Charges, Other Labor Charges, Carpet
Repair And Cleaning Revenues, And Other Revenues 227
Table 7-17 Percent Distribution Of US Floor Covering Store Sales By
Type Of Customer, 1992-2009 (percent): Households, Other
Retailers And Wholesales, Business Customers, Contractors,
Governments, And Other Customers 228
Table 7-18 Percent Distribution Of US Floor Covering Stores And Sales
By Employee And Sales Size And By Multi-Unit Companies,
1997-2008 (number and percent) 229
Table 7-19 Concentration Ratios Of Leading Floor Covering Retail
Distribution Channels, 1997-2009 (percent): Floor Covering
Stores, Home Centers, Other Building Material Dealers,
Furniture Stores, Department Stores, And Other Home
Furnishing Stores 230
Table 7-20 Sales And Locations For The Top Twenty Specialty Floor
Coverings Retailers, 2009 And 2010 (dollars and number) 232
Table 7-21 Lowe's Companies Floor Coverings Sales, 1998-2010 (dollars) 233
Table 7-22 Sales And Profit Trends For Lumber Liquidators, 2005-2010
(dollars and percent): Sales, Cost Of Sales, SGA, Operating
Income, And Number Of Stores 234
Table 7-23 Number Of US Home Depot And Lowe’s Home Centers And
Lumber Liquidators Stores By State, 2007 And 2009 (number) 235
Table 7-24 Total US Wholesale (Distributor) Floor Coverings Sales And
Number Of Wholesalers Selling Flooring By Type Of Product,
1997-2009 (number and dollars): Soft Floor Coverings,
Hardwood Flooring, And Other Hard Surfaces 237
Table 7-25 US Wholesaler (Distributor) Floor Covering Sales By Type Of
Customer, 1997-2007 (percent): Retailers, Wholesalers,
Contractors, Businesses, Governments, Households, Exports,
And Others 238
Table 7-26 Operating Ratios And Profit Margins Of US Floor Coverings
Merchant Wholesalers (Distributors), 1997 And 2002 (dollars
and percent): Sales, Flooring Material Purchases, Operating
Expenses, And Profit Margins 239
Table 7-27 Sales Trends For The Top Twelve Floor Coverings Distributors,
2002-2009 (dollars) 240

SECTION 8 USFLOOR COVERINGS INSTALLATION CONTRACTORS 241

Summary Of Major Findings 241
Floor Coverings Contractor Revenues 241
Revenues By Type Of Installation Work 242
Installation Revenues Per Square Foot 243
Revenues By Type Of Construction Project 243
Revenues And Number Of Contractors By Region 244
Material And Labor Costs 244
Installation Product And Tool Marketer 245
Table 8-1 Number And Revenues Of US Floor Coverings Installation
Contractors, 1992-2009 (dollars and number): Ceramic Tile
Contractors, Other Floor Work Contractors, And Total
Contractors 246
Table 8-2 US Floor Coverings Installation Work Revenues By Type,
1992-2009 (dollars): Carpet, Ceramic Tile, Wood Flooring,
Resilient and Laminate Flooring, Marble, Terrazzo, Computer
Floors, And Total Revenues 247
Table 8-3 Revenues Per Square Foot Of Flooring Installed By Type Of
Work, 1997-2009 (dollars): Carpet, Ceramic Tile, Wood
Flooring, Resilient and Laminate Flooring 248
Table 8-4 US Flooring Contractor Purchases Of Materials And Supplies
And Labor Inputs, 1992-2009 (dollars): Ceramic Tile And Other
Flooring 249
Table 8-5 US Flooring Contractor Employment, Hourly Wages, And
Weekly Hours, 2002-2010 (number and dollars): Ceramic Tile
And Other Flooring Contractors 250
Table 8-6 US Floor Coverings Contractor Revenues By Building Type,
2002-2009 (dollars): Single-Family, Detached, And Attached;
Office Buildings; And Other Buildings 251
Table 8-7 Revenues Of US Floor Coverings Contractors By Region And
State, 2002-2009 (dollars) 252
Table 8-8 Number Of US Floor Coverings Contractors By Region And
State And Average Revenues Per Contractor, 2002-2009
(number and dollars) 254
Table 8-9 Sales And Profit Trends For QEP, 2004-2009 (dollars and
percent) 257

SECTION 9 FACTORS AFFECTING US FLOOR COVERINGS DEMAND 258

Summary Of Major Findings 258
Residential Remodeling Market 259
Household Demographics 259
New Residential Market 260
Nonresidential Markets 261
Transportation Equipment Markets 262
Table 9-1 US Spending On Building Construction, 1987-2010 (dollars):
Total Buildings, Residential Buildings, And Nonresidential
Buildings 263
Table 9-2 US Spending On Construction Put In Place By Market And
Building Type, 2006-2010 (dollars): Residential, Lodging, Office,
Commercial, Healthcare, Educational, Religious, Public Safety,
Amusement And Recreation, Manufacturing, And Public
Buildings 264
Table 9-3 Percent Of US Households Purchasing A New Or Existing
Housing Unit, 1992-2010 (number, percent, and dollars): Total
Households, Total Housing Demand, Percent Households
Purchasing, Interest Rates, And Average Value Per Existing
Home Sold 266
Table 9-4 Total US Housing Demand By Sector By Region, 2005-2010
(number): Existing Home Sales, New Housing Completions, And
Mobile Home Placements 267
Table 9-5 New US Privately Owned Housing Units Started And By Type
Of Structure, 1980-2010 (number): Total Starts; In Structures
With 1 Unit, 2 To 4 Units, And 5 Units Or More 268
Table 9-6 Monthly New Private US Housing Units Authorized By 20,000
Building Permit Places By Region, 2009 And 2010 (number) 269
Table 9-7 New Privately Owned Housing Units Authorized By 20,000
Building Permit Places By Region And State, 2008-2010
(number) 270
Table 9-8 Average Value Per New Single-Family House Sold And Average
Value Per Square Foot, 1992-2010 (dollars) 272
Table 9-9 New US Single-Family Houses Sold By Sales Price, 1990-
2010 (number): Under $150,000, $150,000 To $199,999,
$200,000 To $299,999, $300,000 To $499,999, And $500,000
And Over 273
Table 9-10 Characteristics Of New US Housing Units Affecting Floor
Covering Product Demand, 1990-2009 (units): Region, Number
Of Bathrooms, Number Of Bedrooms, Garages, And Number Of
Stories; For Single-Family, Multi-Family Structures, And Mobile
Homes 274
Table 9-11 Average Size Per New US Housing Unit Completed By Type
Of Unit And Region, 1995-2010 (square feet): Single-Family
Homes, Multi-Family Units, And Mobile Homes 277
Table 9-12 US Homes Closed By Ten Leading Domestic Home Builders,
2002-2009 (number) 278
Table 9-13 Value Of Private Nonresidential Building Construction Spending
By Region, By Building Type, 2003-2008 (dollars): Lodging,
Office, Commercial, Healthcare, Education, Religion,
Amusement And Recreation, Manufacturing, And Total;
Northeast, Midwest, South, And West 279
Table 9-14 US Residential Property Owner Expenditures For
Improvements, Additions, Alterations, And Repairs And
Spending By Single-Family Homeowners, 1985-2010 (dollars) 281
Table 9-15 Number Of Existing Single-Family Homes, Condos, And Co-Ops
Sold By Region And State, 2002-2010 (number) 282
Table 9-16 US Home Mortgage Interest Rates And Personal Income,
1982-2010 (percent and dollars) 284
Table 9-17 Distribution Of US Households By Demographic Characteristic,
1995-2008 (percent): Household Income, Age Of Household
Head, Household Size, Region, And Total Households 285
Table 9-18 Monthly US Transportation Equipment Production Trends,
2008-2010 (index) 286
Report Number: CR066 Publication Date: July 2010