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  4. > Global Processed Meat (Part 2): Competitive Landscape, Challenges and Opportunities

As the availability of cheaper alternatives and health and environmental concerns plague processed meat sales, remaining competitive becomes more important than ever. In this challenging environment, how well leading players engage with the tastes and demands of consumers will determine who comes out on top. This briefing assesses core company and brand strategies, and gives key recommendations for manufacturers targeting different consumer groups in different parts of the world.

Euromonitor International's Global Processed Meat (Part 2): Competitive Landscape, Challenges and Opportunities global briefing offers an insight into to the size and shape of the Packaged Food market, highlights buzz topics, emerging geographies, categories and trends and identifies the leading companies and brands. It also offers strategic analysis on driving packaged food industry trends like health and wellness, premiumisation, convenience and value-for-money and how those trends influence factors like new product developments, packaging innovations, retail distribution and retail pricing both historically and into the future.

Product coverage: Baby Food, Bakery, Canned/Preserved Food, Chilled Processed Food, Confectionery, Dairy, Dried Processed Food, Frozen Processed Food, Ice Cream, Impulse and Indulgence Products, Meal Replacement, Meal Solutions, Noodles, Nutrition/Staples, Oils and Fats, Pasta, Ready Meals, Sauces, Dressings and Condiments, Snack Bars, Soup, Spreads, Sweet and Savoury Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Packaged Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Global Processed Meat (Part 2): Competitive Landscape, Challenges and Opportunities
Global Processed Meat (Part 2): Competitive Landscape, Challenges and Opportunities

December 2014
Introduction
Competitive Landscape
Challenges for Processed Meat
Where the Opportunity Lies
Recommendations

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