Table of Contents
Gum in Ireland has grown by 5% in current value terms in 2016 with sales of €70 million recorded. Gum continues to be driven by an ever increasing demand for health and wellness, with sugar free gum driving sales. This was evident in the demand for sugar free gum increasing by 2% in volume terms in 2016, whereas the sugarised gum and bubble gum categories have both seen a decline in volume terms of 6% and 8% respectfully.
Euromonitor International’s Gum in Ireland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Bubble Gum, Chewing Gum.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Gum market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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