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Health and Wellness in Vietnam

  • April 2016
  • -
  • Euromonitor International
  • -
  • 80 pages

Health and wellness continued to perform well in 2015, registering double-digit current value growth as a result of an improvement in Vietnam’s economic situation. Therefore, together with greater attention to healthy lifestyles, Vietnamese consumers were more willing to spend on health and wellness products. In addition, by taking advantage of rising consumer interest in such products, the key players constantly organised marketing campaigns and advertising activities, and introduced new...

Euromonitor International's Health and Wellness in Vietnam report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2011-2015, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Health and Wellness market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Health and Wellness in Vietnam
HEALTH AND WELLNESS IN VIETNAM
Euromonitor International
April 2016

LIST OF CONTENTS AND TABLES

Executive Summary
Health and Wellness Products Become More Popular Thanks To An Improving Economic Situation.
Packaging and Advertisements Play the Main Roles in Differentiating From Non-health-and-wellness Products
Health and Wellness Becomes More Competitive
Traditional Channels Continue To Be Key for Health and Wellness Products
Outlook Is Positive for the Forecast Period
Key Trends and Developments
Better Economic Situation Boosts Consumer Awareness of Health and Wellness Products
Packaging and Advertising Are the Key Ways To Gain Consumers'Attention
Fortified/functional Products Remain the Most Popular, With Naturally Healthy Products Set To Continue To Lead in Terms of Value Growth
Market Data
Table 1 Sales of Health and Wellness by Type: Value 2010-2015
Table 2 Sales of Health and Wellness by Type: % Value Growth 2010-2015
Table 3 Sales of Health and Wellness by Category: Value 2010-2015
Table 4 Sales of Health and Wellness by Category: % Value Growth 2010-2015
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2010-2015
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2010-2015
Table 7 NBO Company Shares of Health and Wellness: % Value 2011-2015
Table 8 LBN Brand Shares of Health and Wellness: % Value 2012-2015
Table 9 Distribution of Health and Wellness by Format: % Value 2010-2015
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2015
Table 11 Forecast Sales of Health and Wellness by Type: Value 2015-2020
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2015-2020
Table 13 Forecast Sales of Health and Wellness by Category: Value 2015-2020
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2015-2020
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2015-2020
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2015-2020
Appendix
National Legislation
Sources
Summary 1 Research Sources
Th Food Chain Jsc in Health and Wellness (vietnam)
Strategic Direction
Key Facts
Summary 2 TH Food Chain JSC: Key Facts
Competitive Positioning
Summary 3 TH Food Chain JSC: Competitive Position 2015
Urc Vietnam Co Ltd in Health and Wellness (vietnam)
Strategic Direction
Key Facts
Summary 4 URC Vietnam Co Ltd: Key Facts
Competitive Positioning
Summary 5 URC Vietnam Co Ltd: Competitive Position 2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 17 Sales of BFY Beverages by Category: Value 2010-2015
Table 18 Sales of BFY Beverages by Category: % Value Growth 2010-2015
Table 19 NBO Company Shares of BFY Beverages: % Value 2011-2015
Table 20 LBN Brand Shares of BFY Beverages: % Value 2012-2015
Table 21 Distribution of BFY Beverages by Format: % Value 2010-2015
Table 22 Forecast Sales of BFY Beverages by Category: Value 2015-2020
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 24 Sales of BFY Packaged Food by Category: Value 2010-2015
Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2010-2015
Table 26 NBO Company Shares of BFY Packaged Food: % Value 2011-2015
Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2012-2015
Table 28 Distribution of BFY Packaged Food by Format: % Value 2010-2015
Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2015-2020
Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 31 Sales of Fortified/Functional Beverages by Category: Value 2010-2015
Table 32 Sales of Fortified/Functional Beverages by Category: % Value Growth 2010-2015
Table 33 NBO Company Shares of Fortified/Functional Beverages: % Value 2011-2015
Table 34 LBN Brand Shares of Fortified/Functional Beverages: % Value 2012-2015
Table 35 Distribution of Fortified/Functional Beverages by Format: % Value 2010-2015
Table 36 Forecast Sales of Fortified/Functional Beverages by Category: Value 2015-2020
Table 37 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 38 Sales of Fortified/Functional Packaged Food by Category: Value 2010-2015
Table 39 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2010-2015
Table 40 Key Functional Ingredients in Fortified/Functional Biscuits: % Value 2010-2015
Table 41 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2010-2015
Table 42 Key Functional Ingredients in Fortified/Functional Chewing Gum: % Value 2010-2015
Table 43 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2010-2015
Table 44 Key Functional Ingredients in Fortified/Functional Flavoured Milk Drinks: % Value 2010-2015
Table 46 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2011-2015
Table 47 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2012-2015
Table 48 Distribution of Fortified/Functional Packaged Food by Format: % Value 2010-2015
Table 49 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2015-2020
Table 50 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 51 Sales of NH Beverages by Category: Value 2010-2015
Table 52 Sales of NH Beverages by Category: % Value Growth 2010-2015
Table 53 NBO Company Shares of NH Beverages: % Value 2011-2015
Table 54 LBN Brand Shares of NH Beverages: % Value 2012-2015
Table 55 Distribution of NH Beverages by Format: % Value 2010-2015
Table 56 Forecast Sales of NH Beverages by Category: Value 2015-2020
Table 57 Forecast Sales of NH Beverages by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 58 Sales of NH Packaged Food by Category: Value 2010-2015
Table 59 Sales of NH Packaged Food by Category: % Value Growth 2010-2015
Table 60 NBO Company Shares of NH Packaged Food: % Value 2011-2015
Table 61 LBN Brand Shares of NH Packaged Food: % Value 2012-2015
Table 62 Distribution of NH Packaged Food by Format: % Value 2010-2015
Table 63 Forecast Sales of NH Packaged Food by Category: Value 2015-2020
Table 64 Forecast Sales of NH Packaged Food by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Headlines
Trends
Competitive Landscape
Prospects












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