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Mobile Phone Demand in Detail: Uncounted, New and Replacement Sales

  • December 2014
  • -
  • Euromonitor International
  • -
  • 28 pages

Smartphones have emerged to become the biggest volume and value sales driver within consumer electronics. However, volume sales have started to slow down as the pool of first time buyers across many of the largest emerging markets has become smaller. Nevertheless, there is still significant latent demand that can be unlocked by driving down replacement cycles and minimising the impact of the second-hand market.

Euromonitor International's Mobile Phone Demand in Detail: Uncounted, New and Replacement Sales global briefing offers insight on emerging geographies, key growth categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, and offers strategic analysis of key factors influencing the market – be it new product developments, economic/lifestyle influences, distribution or pricing issues. From the latest innovations such as Smartphones, Ultrabooks and OLED TVs to existing technologies such as Laptops, Home Audio and Cinema Systems and In-Car Entertainment, Euromonitor International offers a consistent yet incisive snapshot of the Consumer Electronics industry. Forecasts illustrate how the market is set to change and the criteria for success over the next five years.

Product coverage: Computers and Peripherals, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Consumer Electronics market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Mobile Phone Demand in Detail: Uncounted, New and Replacement Sales
Mobile Phone Demand in Detail: Uncounted, New and Replacement Sales

December 2014
Introduction
Mobile Phone Market Overview
First-Time Mobile Phone Buyers
Replacement Trends
Dissecting Volume Demand
Report Definitions

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