Table of Contents
This research service titled, Technologies Fuelling Fast Moving Consumer Health (FMCH) Opportunities, focuses on the emerging trends and opportunities in the consumer health (food) industry worldwide. Frost & Sullivan has identified consumer behavior in the FMCG (fast moving consumer goods) sector as being “fat to fit.” Coupled with the fact that modern consumers are more demanding than ever, this research service will investigate the changing technology landscape and how innovation aids creation of novel FMCH products that will be poised to gain further market share.
The fact is that traditional ready to drink beverages (especially sodas) are facing the heat in the United States. The climate surrounding the policy of these foods suggests that there is an impending ban on them. While this is a debatable issue, there is definitely scope for companies to recognize an opportunity to stay ahead of possible roadblocks.
This research service will discuss emerging trends and opportunities for the FMCH industry globally. This research service will benefit the following healthcare and food industries: technology developers, distributors, retailers, and policy makers.
This research service will cover the following key points of FMCH opportunities:
•An introduction along with an overview of what FMCH actually is.
•Assessment of emerging innovations and their market significance.
•Key market drivers and challenges.
•Region-wise regulatory scenario for each application sector.
•Demand side analysis of FMCH product development focusing on end consumer needs.
•Key patents and contacts within the FMCH industry encompassing suppliers, product developers, researchers, and industry experts.
•List of decision support database tables to substantiate the potential of FMCH in selected application segments.
•Threat of New Entrants: Regulatory and legal hurdles are low in countries such as Germany, the product has high differentiation. However, brand identity and access to distribution channels are low. The competition is high.
•Bargaining Power of Buyers/Customers: Considering the unique features of FMCH products, it has a high potential customer pool.
•Threat of Substitute Products: There is no substantial threat from competitor products.
•Bargaining Power of Suppliers: There is a mature market of suppliers with quality products, which makes the cost of switching to alternate sources relatively easy.
•Competitive Rivalry within the Industry: Innovation is high and the industry is projected to see growth.
What does it mean for stakeholders?
The FMCH products have a high potential in the consumer product industry, considering its simple intake and high health benefit. However, it faces the threat from major players, and lacks brand identity and distribution channels for successful entry into the market.
Probiotics are live organisms, which when administered to the host organism can confer health benefits. These have been well-documented for conferring health benefits by closely working with the gut microflora of humans. They have been known for their abilities to treat diseases such as diarrhoea, cancerous formations in the colon, weight management, and others. Companies strive their best to make technologies that can translate into products where the products are not only kept live in the body, but also in the products for as long as possible.
A prebiotic is usually a selectively fermented or non-fermented, non-digestible dietary ingredient that has the ability to influence specific changes in the action and composition of the microflora (microorganisms), and promote health and wellness of the host (human body). They are generally known as non-digestible complex carbohydrates or dietary fibers. Companies that develop prebiotic are developing both first generation prebiotics that help in encouraging the growth of beneficial bacteria and second generation prebiotics help in suppressing the growth of harmful bacteria.
Minerals, Vitamins, and Plant extracts
Food packaging has seen significant developments in the last few years. Manufacturers of food packaging solutions are not only focusing on developing economic and effective packages for protecting food products, but also at enhancing the attractiveness of the packages to influence the consumer purchasing decision. The two factors fuelling the growth of the food industry are health and convenience. Manufacturers are focusing on developing packaging solutions that cater to single and two-person households.
Traditional (herbal based) products are perceived to have enhanced health benefits while also being less harmful when consumed on a regular basis when compared against standard FMCG products. FMCH brings together the convenience of off-the-shelf products with fortified nutritive benefits, which can tend to be cost -effective.
Apart from inherited predispositions, lifestyle choices are seen as the main contributing factors to health risks. Rather than taking the expensive route of repairing one’s health after the damage has been done, FMCH products offer the benefits to immunity, digestive, and even general health.
Beauty and Health
While nutritive fortifications allow for enhanced health values, FMCH products also offer cosmeceutical benefits. FMCH Products in the market today can enable better skin, hair, and nails too. These products can be come in the form of foods, beverages or any other over the counter consumable products.
Previously, genetically modified (GM) crops were engineered to provide products with additional benefits. Now, FMCH products can safely step away from the GM stigma by the use of prebiotic and probiotic foods.
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