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Best Practices in Green Hospitality and Its Future Prospects in Southeast Asia—A CEO%s 360-Degree Perspective : Green Tourism to Spur Adoption of Eco-Sustainable Practices by Accommodation Facilities

  • December 2014
  • -
  • Frost & Sullivan
  • -
  • 67 pages

Summary

Table of Contents

Key Findings

•Green hospitality primarily involves eco-friendly accommodation facilities and buildings which have been developed based on sustainable design, applications, and practices.
•Buildings are one of the leading carbon emitters with hotels contributing between x % and x % of the total carbon emissions by buildings.
•More than x % of business travelers prefer eco-friendly accommodations. Moreover, leisure travelers too are increasingly preferring ecotourism.
•Green hospitality is often considered only as compliance of hotels with green building standards. However, it encompasses other specific operational aspects as well.
•Besides certain energy and resource management principles, green hotels follow particular elements of operations as well.
•Tourism has been identified as a growth pillar by the Southeast Asian governments as it contributes to economic development.
•With rising awareness about eco-travel, tourists are conscious of the importance of green accommodation or hotels. As such, the adoption of green technologies by existing and new hotels has become important.
•In Southeast Asia, the hotel construction market revenue is set to grow to $ x billion, a x % increase between 2013 and 2018. The growth rate is higher than the building industry’s rate of % over the same period.
•Green hospitality has immense implications for the building industry value chain.
•Other than hoteliers and resort owners, green hospitality can include participants such as building construction companies, material suppliers, green technology vendors, and facility management companies.
•Resorts are a key target for green technology suppliers. The technology enables the use of natural resources for generating energy lowering operational cost.
•Current building technologies installed in green hotels include LED lighting, heating, ventilation, and air conditioning (HVAC), and building management systems (BMS).
•Adoption of green technologies is common among high-end-and middle-range hoteliers.
•However, as it may be unrealistic for small hotels to install sophisticated BMS or HVAC systems, the focus will be on ‘greening’ daily operations to reduce resource consumption.

Definitions

Hospitality Industry

Hospitality is a service-oriented industry that broadly covers elements of leisure, lodging, live performance and entertainment, recreation (for example, theme parks and gaming), transportation (for example, airlines and cruise lines), food and beverage or dining, events, and so on. The industry is also commonly known to be a part of the tourism industry. In this study, the discussion on the hospitality industry focuses on building and environmental applications used in lodging or accommodations, and resorts.

Green Hospitality
Green hospitality involves a wide spectrum of environmentally sustainable practices in the operations and maintenance of hotels and accommodation facilities in resorts.

CAGR
Compound annual growth rate (CAGR) is the year-over-year growth rate of a market or an investment over a specified period of time.

Geography
Unless otherwise specified, Southeast Asia (SEA) in this document refers to Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. These countries are members of the Association of Southeast Asian Nations (ASEAN). Other countries may be mentioned in the region as examples or case studies.

Market Size / Market Revenue
Unless otherwise indicated, market size refers to the sales revenue of products and services within the markets mentioned in this study. It excludes book revenue or revenue uncollected from current and future contracts.

Lodging, Hotel, Guest House
For the purpose of the study, these terms are used interchangeably to refer to accommodation for travelers, although these terms may differ from industry definitions.

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