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Healthcare delivery and accessibility are critical to the economic development of a country. Using key indicators reflective of the healthcare scenario in a country and comparing them with government expenditure has demonstrated that some countries have improved healthcare conditions despite minimal spending. Innovation in service delivery is key to improvement; using case studies to examine the changing dynamics of healthcare, this market insight highlights the activities of agencies and companies that have contributed to improved healthcare and treatment in select countries.
The general health of a country’s population is often used as an indicator of its socio-economic well-being. Acknowledging healthcare’s influence over the economic success of policies, governments have been taking a long, hard look at healthcare policies relating both to health insurance and programs to combat chronic diseases. For their part, pharmaceutical companies have increasingly shown greater interest in investing and selling in emerging markets across the world. In particular, for healthcare companies, the rapidly rising spending power of these countries, the evident need for modernization of health facilities, both in urban and rural areas, as well as the opportunities that might exist at “the bottom of the pyramid” make these new markets very attractive.
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