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  4. > Indonesia and the Rising Green Car Market in ASEAN : Launch of Low-Cost Green Cars and Encouraging Government Policy to Drive Demand

Key Findings

The Association of Southeast Asian Nations (ASEAN) group has the fifth largest automotive market in the world as a region. Indonesia is expected to emerge as the largest automotive market in the ASEAN group with a % share in automotive sales in 2014.
Indonesia is likely to emerge as the largest economy in the ASEAN group with a GDP of more than $ trillion by 2019.
Launch of low-cost green cars (LCGCs) and the introduction of the LCGC policy by the Indonesian government are expected to play a critical role in taking the Indonesian automotive market to the next level.
The demand for green cars has been rapidly growing across the ASEAN group, although penetration is still just more than %. Indonesia held a revenue share of % of the green car market in the ASEAN group while Thailand led with a % share.

Economic Growth in ASEAN Countries

•GDP on purchasing power parity (PPP) for the five countries in the ASEAN group is likely to expand at a compound annual growth rate (CAGR) of x %, while GDP per capita is expected to expand at a CAGR of x % from 2013 to 2019.
•Population in the countries is likely to expand at a CAGR of x % during the same period.
•Indonesia will be the largest economy with a GDP of more than $ x trillion in 2019, although GDP per capita will be $ x , which is smaller than that of Malaysia and Thailand.

Growth in the ASEAN Group, Decline in Thailand

•The top five ASEAN automotive markets reached x million units of the total industry volume in 2013.
•Thailand remained the largest market, but saw a steep decline of x % in unit sales in 2013.
•Indonesia continued to grow, inching closer to the leading position.

Advent of Fuel-efficient Cars

•Indonesia, Malaysia, and Thailand announced new policies for a new class of products broadly classified as “fuel-efficient vehicles”.
•The LCGC policy was rolled out in Indonesia in September 2013; the country witnessed sales of x units in the first 4 months.
•Malaysia rolled out the National Automotive Policy, which focuses on energy-efficient vehicles.
•Thailand announced the Eco Car–2 program to attract further investments in production capacity.

ASEAN Economic Community (AEC) Implementation Delayed but Inevitable

•There have been some delays in the AEC implementation. However, there are some structural developments that point towards AEC being an inevitable development to unify the market.

Table Of Contents

Indonesia and the Rising Green Car Market in ASEAN : Launch of Low-Cost Green Cars and Encouraging Government Policy to Drive Demand
Executive Summary
Comparative Analysis of the Indonesian and ASEAN Automotive Market 2013
Critical Factors Affecting the Indonesian and ASEAN Automotive Market
Comparative Analysis of the Indonesian and ASEAN Green Car Market and Policies
Key Conclusions and Future Outlook
Appendix
The Frost and Sullivan Story

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