Table of Contents
•Investments in infrastructure have been increasing in the Middle East, especially in the Gulf Council Corporation (GCC) countries. With the focus shifting to energy efficiency, the LED lighting market is witnessing steady growth. Lighting accounts for almost x % of the Middle East’s total energy consumption, which is much higher as compared to that of other comparative regions.
•The adoption of energy-saving solutions, such as LED lighting, over other conventional lighting sources such as incandescent bulbs and halogen lamps, can result in energy savings of nearly x %, which translates to savings of almost $ x million.
•As the idea of green technology becomes more widely known and awareness of the harmful effects of CO2 emissions increases, an estimated x mega tonnes of CO2 emissions can be wiped out annually by switching to LED lighting solutions. Hence, governments in the Middle East have begun promoting the use of LED lighting for street lighting applications and municipal buildings.
•Currently, the penetration of LED lighting into the overall lighting market stands at only about x %; however, LED lighting is expected to gain widespread adoption by 2017 and penetrate about x % of the overall lighting market by then.
•The GCC countries are taking initiatives to adopt global energy efficiency standards and further develop LED lighting solutions and technologies.
•Research and development (R&D) is expected to result in considerable product and solution innovations, which would improve the quality and efficiency of LED lamps, thereby potentially increasing their adoption.
• Import Regulations: The GCC Customs Union imposes a 5% tariff on the cost, insurance and freight (CIF) invoice value of most products used for general illumination.
•LED lighting installations and system solutions require fairly complicated design expertise across optical, thermal, and electronics designs. This makes LED lamps more expensive as compared to conventional lamps.
•LED lighting solutions have found applications across diverse functions. For example, LED lights for traffic signals are gaining widespread adoption. Conventional lighting solutions were not able to offer this flexibility across multiple applications.
Offering superior quality products and building a sustainable brand equity will help to create trust in the minds of consumers and increase the adoption of LED lighting.
Pricing also needs to be flexible enough to encourage the initial adoption in order to be able to compete with more affordable legacy lighting products and solutions.
Partnerships need to be established with influencers such as electrical and lighting consultants, which could help to increase penetration in the existing markets and expand into new markets.
Offering robust after-sales services and customer experience will create trust and goodwill among customers, potentially cementing product loyalty.
Gaining widespread acceptance and a dependable client base will create confidence among suppliers to take on credit risks for innovation and increasing scale.
•The Middle East LED lighting market comprises LED-based lighting solutions used for illumination purposes. This includes discrete LEDs, LED-based lighting products, and associate components such as fixtures, drivers, ballasts, thermal systems, and so on.
•The study covers the scope and potential for LED lighting applications in the Middle East:
oA LED lamp is a single lighting unit.
oPrices and revenue are specified in US dollars (USD).
oTotal market revenue has been calculated by multiplying unit sales with average prices across the application segments.
oManufacturers’ revenue, if and when stated, has been taken from company representatives or annual reports.
The following are the end-user applications of LED lighting that have been considered in this study:
•Residential: Include villas and apartments that require focused lightings
•Commercial: Include office buildings, commercial complexes, and shopping malls (retail), where LEDs are used for display, ambience, and general illumination
•Industrial: Include manufacturing plants and warehouses requiring general illumination
•Government: Include government buildings and other public sector applications
•Others: Include the hospitality and healthcare sectors, educational and corporate institutions requiring street lights, and other private endeavors
Key Questions This Study Will Answer
What are the market dynamics for LED lighting in the Middle East?
Which end-user segments are likely to adopt LED lighting in a big way in the region?
What are the major factors influencing the market’s growth?
What are the prospects of the market in the future, and how quickly is it expected to grow?
Is the current crop of LED lighting solutions offered being deemed satisfactory by customers?
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