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Global Email Marketing Market

  • November 2014
  • -
  • Global Industry Analysts
  • -
  • 342 pages

This report analyzes the worldwide markets for Email Marketing in US$ Million. The report analyzes the US market by the following Segments: Transactional Email, Acquisition Email, and Retention Email. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2013 through 2020. Also, a seven-year historic analysis is provided for these markets. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs. The report profiles 156 companies including many key and niche players such as -

AWeber Communications
BlueVenn Group Inc.
Bronto Software
Constant Contact®, Inc.
Campaign Monitor

Table Of Contents

Global Email Marketing Market



I. INTRODUCTION, METHODOLOGY and PRODUCT DEFINITIONS
Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation and Reporting Level I-2
Quantitative Techniques and Analytics I-3
Product Definitions and Scope of Study I-3


II. EXECUTIVE SUMMARY

1. GLOBAL INDUSTRY OVERVIEW II-1
A Prelude II-1
Market Dynamics II-1
Email Marketing Budgets Expand Post Financial Crisis II-2
Email Marketing Makes a Comeback during Recession II-2
Outlook II-2
Factors Influencing Industry Prospects II-3
Cost Advantage and Campaign Tracking II-3
Data Integration II-3
Ad-Supported Newsletter Spending II-3
Improvements in IM and Email Technology II-3
Customer Relationship Management II-3
Integrated Campaigns II-4
Newsletter II-4
Internet Direct Mail II-4
Competitive Environment II-4
Table 1: World Email Marketing Market (2014) - Percentage
Breakdown of Market Shares by Leading Players (includes
corresponding Graph/Chart) II-4

2. MARKET DRIVERS, TRENDS and ISSUES II-5
Key Factors Driving Growth II-5
Proliferation of Internet Economy: A Fundamental Growth Driver II-5
Converged Communication Services Soar in Popularity II-5
Table 2: World Market for Internet Users (2013) - Percentage
Share Breakdown of Number of Internet Users for Select
Countries (includes corresponding Graph/Chart) II-6

Table 3: World Market for Internet Users (2013) - Percentage
of Households with Internet Access by Region (includes
corresponding Graph/Chart) II-7

Table 4: World Internet Searches Landscape (2014) - Average
Internet Searches per Internet User for Select Countries
(includes corresponding Graph/Chart) II-7
Surging Internet Penetration Bodes Well for Email Marketing II-7
Table 5: Global Internet Penetration Rates in Percentage by
Region (2014) (includes corresponding Graph/Chart) II-8
Changing Consumer Mobile Usage Habits Propel Adaptation in
Email Marketing Strategies II-8
Table 6: World Mobile Subscriptions Market (2013) -
Percentage Share Breakdown of Total Subscription by Region
(includes corresponding Graph/Chart) II-9

Table 7: Global Mobile Penetration Rates in Percentage by
Geographic Region (2013) (includes corresponding
Graph/Chart) II-9

Table 8: World Mobile Email Users Market (2013-2017): Total
Users in Millions (includes corresponding Graph/Chart) II-10
Smartphones Find Favor with Young Generation II-10
Table 9: Global Smartphone Penetration Rates (as a
Percentage of Mobile Phone Users) for Select Countries
(2013) (includes corresponding Graph/Chart) II-11

Table 10: Global Mobile Broadband Penetration Rates in
Percentage by Geographic Region (2013) (includes
corresponding Graph/Chart) II-11

Table 11: World Mobile Broadband Subscriptions Market
(2013) - Total Subscription in Millions by Developed and
Developing Countries (includes corresponding Graph/Chart) II-12
Changing Design and Marketing Strategies during Holiday Season II-12
Discounts and Rebates to Reinforce Customer-Brand Relationship II-12
Table 12: Customer Preferences for Mobile Email Message
Content by Type (In %) - Opportunity Indicator (includes
corresponding Graph/Chart) II-13
Creative and Responsive Design in Vogue - Content Gains Prominence II-13
Table 13: World Email Marketing Scenario (2014) - Percentage
Share Breakdown of Emails with Mobile Landing Page by
Responsive Design (includes corresponding Graph/Chart) II-14
Android Remains Key Focus Area in Mobile Email Marketing II-14
Table 14: World Email Marketing Market (2014) - Percentage
Breakdown of Email Client Usage for Opening Email (includes
corresponding Graph/Chart) II-15
Soaring Popularity of E-commerce and M-commerce Mediums to
Drive Growth for Email Marketing II-15
Prolific Growth in M-Commerce Reinforces Business Case for
Promotional Email Marketing II-16
Table 15: Global Smartphones Market (2013 and 2018): Sales in
Million Units by Geographic Region/Country (includes
corresponding Graph/Chart) II-16

Table 16: World Mobile Phones Market (2010-2015): Percentages
Breakdown of Shipments by Feature Phones and Smartphones
(includes corresponding Graph/Chart) II-17
Rise of Permission Based Opt-in Email Marketing Programs
Encourage Consumer Confidence II-18
Developing Strong Email Database for Marketing Remains Key to
Success II-18
Measuring Email Delivery Equally Important II-18
Emails Emerge as a Cornerstone of Customer Retention and
Acquisition Strategy II-19
Tailored Marketing Emails for Smarter Customer Engagement II-19
Behavioral Targeting - An Out-of-Box Service II-20
Shift towards Relevant Messaging II-20
Increasing Move towards Adoption of Automation II-20
Growing Frequency of Email Marketing II-20
Social Media Interactions - An Unstructured Wealth of Information II-21
Marketing Budgets Moving Online II-21
Group Commerce - A New Trend in Email Marketing II-21
Growing Usage of Integrated Marketing Programs II-21
Focus on List Hygiene Factors II-21
Top Mobile Internet Activity of Customers in Select Regions -
BRIC (Brazil, Russia, India and China), United States, and
Europe II-22
Video Email Marketing Riding the Popularity Wave II-22
Other Trends II-22
Market Restraints II-22
Lack of Familiarity with Email Marketing II-22
Inadequate Technical Expertise II-23
Problems Faced by Service Providers in Monetizing Media
Campaigns II-23
Email Bombardment - A Dangerous Path for Marketers II-23
Limited Budgets II-24
Critical Elements of Email Marketing II-24
Marketers yet to Leverage Email Marketing to the Fullest II-24
More to Email Marketing than Just Sales Increase II-24

3. EMAIL MARKETING AND BRAND LOYALTY II-25
Email Marketing Helping to Generate Brand Loyalty II-25
Email Marketing - Keeping Customers Informed II-25
Social Media and Email Marketing - A Potent Combination II-26

4. SERVICE OVERVIEW II-27
Definition II-27
Features II-27
Forms II-27
Direct Email II-27
Retention Email II-27
Third Party Advertising II-28
Types II-28
Conquest emails II-28
Conversion emails II-28
Loyalty emails II-28
Opt-In Email Advertising II-28
Viral Marketing II-29
Advantages II-29
Reach: II-29
Cost Effectiveness: II-29
Speed: II-29
Versatility: II-29
High-Response Rate: II-29
Immediacy: II-29
Segmentation and Targeting: II-29
Completely Trackable: II-30
Profit-Making Potential: II-30
Relation Management: II-30
Environment Friendly: II-30
Targeted: II-30
Disadvantages II-30
What is Spam? II-30
Solutions for Combating Spam II-30
Direct Email II-31
Technological Options II-31
Self-Regulation II-31
Legislation II-31
Email Marketing Software II-31
Features II-31
Advantages II-32
Email Marketing Campaign: Requisites II-32
Planning II-32
Determination of Objectives and Addressing Expectations II-32
Data Preparation and Target Audience II-33
Measuring and Managing Data II-33
Ascertaining Effectiveness of Email Marketing II-33
Email Testing Parameters II-33
‘From' Field II-33
Subject Line II-34
Layout II-34
Copy Length II-34
Time, Frequency and Day Testing II-34
Testing Processes II-34
A/B split test II-34
Random test II-35
Email Marketing Metrics II-35
Open Rates II-35
Average Opens per Opener II-35
Opens per Opener II-35
Unique Open Rate II-35
Click Rates II-35
Average Total Click-through Rates II-35
Delivery Rate II-36
Measured Open Rate II-36
Click-to-Open Rate II-36
Click-through Rate or Average Clicks per Clicker II-36
Bounce Rate II-36
Spam Complaint Rate II-36
Unsubscribe Rate II-36

5. SERVICE INTRODUCTIONS/INNOVATIONS II-37
CakeMail Introduces Mobile app for Tracking and Managing Email
Marketing Campaigns II-37
J2 Global Introduces Latest Version of Campaigner® Email
Marketing Software Solution II-37
Movable Ink Introduces agileEMAIL Platform II-37
VerticalResponse® Launches VerticalResponse Marketing Platform II-37
Arma Communications Launches Arma Touch Email Marketing Platform II-37
Emma Introduces Metric Analytics iOS app for Tracking Campaign
Performance II-37
PossibleNOW Introduces MyPreferences® Cloud Based Campaign
Product II-37
Lyris Introduces New Range of Applications for Digital Marketing II-38
Robly Unveils Latest version of Email Marketing Platform II-38
OfficeVP Introduces Automated Webinar Tools 4.0 II-38
ER Interactive Introduces New Email Marketing Platform II-38
StrongView Introduces Message Studio 8.0 II-38
VerticalResponse Introduces InstaEmail - A Free Tool for
Designing Email Templates II-38
SendGrid Introduces Email Marketing Service to Challenge
Constant Contact and MailChimp II-38
SmartFile Introduces SmartFile Attach on ExactTarget's
HubExchange II-39
CrowdHound Media Introduces Email Marketing Service II-39
CakeMail Introduces CakeMail4 Email Marketing Platform II-39
VerticalResponse Introduces Set of Free Internet Marketing
Tools for Small Business Establishments II-39
CakeMail Introduces WordPress Compatible Plugin II-39
NewsCred Introduces Content Marketing Cloud II-39
Kenscio Introduces RTPersonalisation II-39
NextAdvisor.com Launches New Category for Email Marketing Reviews II-39
Thomas Industrial Network Introduces Email Marketing Service II-40
RunSignUp Partners with iContact to Unveil Race Free Email
Marketing Service II-40
StrongView Introduces Message Studio® 7.0 II-40
StrongView Unveils New Version of its Message Studio Platform -
Message Studio® 7.1 II-40
Listrak Introduces Listrak 5.0 Email Marketing Platform II-40
Kitsy Lane Launches Software Platform for Social Marketing and
Email Marketing II-40
Zeta Interactive Introduces Zeta Mail 6 Email Platform II-40

6. RECENT INDUSTRY ACTIVITY II-41
IBM Completes Silverpop Acquisition II-41
Emma Integrates With Shopify II-41
LendingTree Chooses StrongView Email Platform II-41
Oracle Acquires Responsys II-41
Apsis Buys Off ProspectEye II-41
VerticalResponse Announces Integration with Cazoomi and SyncApps® II-41
Emma Partners with SurveyMonkey II-42
Capella Selects ZDirect for Email Marketing and eCRM Services II-42
VerticalResponse Integrates with Digioh II-42
Intershop Partners with euro.message II-42
Emma Reports Total Salesforce Integration II-42
Hammacher Schlemmer Chooses StrongView Email Marketing Solution II-42
Marriott Renews Email Marketing Contract Services with Epsilon II-42
BlueVenn Acquires SmartFOCUS Group II-42
Deluxe Corporations Acquires VerticalResponse II-43
Salesforce.com Concludes ExactTarget Acquisition II-43
StrongView Enters into Partnership with Velti II-43
Smith Micro Implements Lyris HQ Email Marketing Solution II-43
Silverton Casino Deploys Lyris HQ Solution II-43
Graham and Green Chooses Lyris HQ for Enhanced Customer
Engagement and Relation Management II-43
Telstra Digital Chooses Lyris HQ for Marketing Automation II-43
LuxCloud and CakeMail Enter into Partnership to Provide Email
Marketing Globally II-44
JibJab Media Chooses StrongView to Design Marketing Programs II-44
Epsilon Inks Agreement with Regis to Provide Email Marketing
Platform II-44
Emma Partners with Bigstock to Provide Customers with Access
to Bigstock Image Library II-44
Reed.co.uk Deploys StrongView Solution to Optimize Business
Processes II-44
Teradata Concludes eCircle Acquisition II-44
Vocus Buys Out iContact II-44
Experian Buys Altovision from Ngi group II-44

7. FOCUS ON SELECT GLOBAL PLAYERS II-45
AWeber Communications (US) II-45
BlueVenn Group Inc. (US) II-45
Bronto Software (US) II-45
Constant Contact®, Inc. (US) II-45
Campaign Monitor (Australia) II-46
eBay Enterprise (US) II-46
Epsilon Data Management, LLC (US) II-46
ExactTarget, Inc. (US) II-47
iContact Corporation (US) II-47
Implix (US) II-47
LuciniandLucini Communications (Italy) II-48
Lyris, Inc. (US) II-48
MailChimp (US) II-48
MyEmma (US) II-48
Pinpointe On-Demand, Inc. (US) II-49
Silverpop Systems, Inc. (US) II-49
SimplyCast.com (Canada) II-49
StreamSend (US) II-50
StrongView Systems, Inc. (US) II-50
Teradata Corporation (US) II-50
Topica, Inc. (US) II-50
VerticalResponse, Inc. (US) II-51

8. GLOBAL MARKET PERSPECTIVE II-52
Table 17: World Recent Past, Current and Future Analysis for
Email Marketing by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Latin America and Rest
of World Markets Independently Analyzed with Annual Spend in
US$ Million for Years 2013 through 2020 (includes
corresponding Graph/Chart) II-52

Table 18: World Historic Review for Email Marketing by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Spend in US$ Million for
Years 2006 through 2012 (includes corresponding Graph/Chart) II-53

Table 19: World 15-Year Perspective for Email Marketing by
Geographic Region - Percentage Breakdown of Dollar Spend for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America and Rest of World Markets for Years 2006, 2014
and 2020 (includes corresponding Graph/Chart) II-54


III. MARKET

1. THE UNITED STATES III-1
A.Market Analysis III-1
Email to Remain Strong Marketing Channel III-1
Email Marketing Spend - Growth Oriented III-1
Ad Spending on Online Social Network Services to Expand III-1
B2C Segment to Account for Larger Share of Spend III-1
Services and Integration to Drive Growth III-2
Nontraditional Providers to Capture Higher Portion of Email
Budget III-2
Emerging Trends in Email Marketing Volumes III-2
Cost per Revenue - A New Metric in Digital Marketing III-2
Email Marketing Registers High Adoption Rate amidst Recession III-2
US Online Advertising - Taking a Breather from Economic
Downturn III-2
CAN-SPAM Compliance III-3
US CAN-SPAM Act Commercial Email Sender Requirements III-3
Leveraging Overseas Opportunities III-3
Internet Audience III-4
Table 20: Internet Users in the United States (2010 and 2013)
(includes corresponding Graph/Chart) III-4
Internet Access Devices III-4
Table 21: Preferred Devices to Access Internet in the US
(2013) - Percentage Breakdown by Primary Device Usage for
Internet Access (includes corresponding Graph/Chart) III-4
Internet Access Device and Email Engagement III-5
Table 22: US Email Marketing Engagement (2013): Percentage
Share Breakdown of Time Spent on Reading Marketing Emails
by Device Platform (includes corresponding Graph/Chart) III-5
Digital Shoppers Responsiveness to Marketing Emails III-5
Table 23: US Market for Email Marketing (2013) -
Probability Percentage for Digital Shoppers Responsiveness
to Personalized Marketing Emails (includes corresponding
Graph/Chart) III-6
Content Marketing - Market Inclining Towards Curated Content III-6
Table 24: US Content Marketing Mix (2013) - Percentage
Share Breakdown by Current vs Desired Mix for Created,
Curated and Syndicated Content (includes corresponding
Graph/Chart) III-6
Strategic Corporate Developments III-7
Service Introductions III-10
Key Players III-13
B.Market Analytics III-20
Table 25: US Recent Past, Current and Future Analysis for
Email Marketing Annual Spend in US$ Million for Years 2013
through 2020 (includes corresponding Graph/Chart) III-20

Table 26: US Historic Review for Email Marketing Annual
Spend in US$ Million for Years 2006 through 2012 (includes
corresponding Graph/Chart) III-21

Table 27: US Recent Past, Current and Future Analysis for
Email Marketing by Segment - Transactional Email,
Acquisition Email, and Retention Email Independently
Analyzed with Annual Advertiser's Spend in US$ Million for
Years 2013 through 2020 (includes corresponding Graph/Chart) III-22

Table 28: US 7-Year Perspective for Email Marketing by
Segment - Percentage Breakdown of Advertiser's Spend on
Transactional Email, Acquisition Email, and Retention Email
for Years 2014 and 2020 (includes corresponding Graph/Chart) III-23

2. CANADA III-24
A.Market Analysis III-24
Corporate Development III-24
Service Introductions III-24
SimplyCast.com - Key Canadian Player III-25
B.Market Analytics III-25
Table 29: Canadian Recent Past, Current and Future Analysis
for Email Marketing Annual Spend in US$ Million for Years
2013 through 2020 (includes corresponding Graph/Chart) III-25

Table 30: Canadian Historic Review for Email Marketing
Annual Spend in US$ Million for Years 2006 through 2012
(includes corresponding Graph/Chart) III-26

3. JAPAN III-27
A.Market Analysis III-27
Corporate Development III-27
B.Market Analytics III-27
Table 31: Japanese Recent Past, Current and Future Analysis
for Email Marketing Annual Spend in US$ Million for Years
2013 through 2020 (includes corresponding Graph/Chart) III-27

Table 32: Japanese Historic Review for Email Marketing
Annual Spend in US$ Million for Years 2006 through 2012
(includes corresponding Graph/Chart) III-28

4. EUROPE III-29
A.Market Analysis III-29
An Overview III-29
Regulatory Environment in Europe III-29
European Online Market Skyrockets III-30
How Do Marketers Benefit from Online Advertising? III-30
Online Ad Spend Across Europe III-30
Popularity of Email Portals III-30
Table 33: Popular Email Portals in Europe (2013) -
Percentage Share Breakdown of Leading Players by Total
Audience (includes corresponding Graph/Chart) III-31
Analytics Boost Marketing Returns III-31
Emerging Trends in European Wireless Email III-31
B.Market Analytics III-32
Table 34: European Recent Past, Current and Future Analysis
for Email Marketing by Geographic Region - France, Germany,
Italy, UK, Spain, Russia and Rest of Europe Markets
Independently Analyzed With Annual Spend in US$ Million for
Years 2013 through 2020 (includes corresponding Graph/Chart) III-32

Table 35: European Historic Review for Email Marketing by
Geographic Region - France, Germany, Italy, UK, Spain,
Russia and Rest of Europe Markets Independently Analyzed
With Annual Spend in US$ Million for Years 2006 through 2012
(includes corresponding Graph/Chart) III-33

Table 36: European 15-Year Perspective for Email Marketing
by Geographic Region - Percentage Breakdown of Dollar Spend
for France, Germany, Italy, UK, Spain, Russia and Rest of
Europe Markets for Years 2006, 2014 and 2020 (includes
corresponding Graph/Chart) III-34

4a. FRANCE III-35
Market Analysis III-35
Table 37: French Recent Past, Current and Future Analysis for
Email Marketing Analyzed with Annual Spend in US$ Million
for Years 2013 through 2020 (includes corresponding
Graph/Chart) III-35

Table 38: French Historic Review for Email Marketing
Analyzed with Annual Spend in US$ Million for Years 2006
through 2012 (includes corresponding Graph/Chart) III-36

4b. GERMANY III-37
Market Analysis III-37
Table 39: German Recent Past, Current and Future Analysis for
Email Marketing Annual Spend in US$ Million for Years 2013
through 2020 (includes corresponding Graph/Chart) III-37

Table 40: German Historic Review for Email Marketing Annual
Spend in US$ Million for Years 2006 through 2012 (includes
corresponding Graph/Chart) III-38

4c. ITALY III-39
A.Market Analysis III-39
LuciniandLucini Communications - Key Italian Player III-39
B.Market Analytics III-39
Table 41: Italian Recent Past, Current and Future Analysis for
Email Marketing Annual Spend in US$ Million for Years 2013
through 2020 (includes corresponding Graph/Chart) III-39

Table 42: Italian Historic Review for Email Marketing Annual
Spend in US$ Million for Years 2006 through 2012 (includes
corresponding Graph/Chart) III-40

4d. THE UNITED KINGDOM III-41
A.Market Analysis III-41
Email Marketing Witnesses High Growth III-41
Table 43: Internet Penetration in the United Kingdom
(2011-2015): Number of Internet Users in Millions (includes
corresponding Graph/Chart) III-41
Online Advertising in the UK - An Overview III-41
Emerging Trends in UK Email Marketing Industry III-42
Dynamic Content III-42
Remarketing Messages III-42
Operational Messages III-42
Social Media and Content Marketing Landscape III-42
Table 44: UK Content Marketing Landscape (2013): Percentage
Breakdown of Content Distribution Effectiveness Level for
Social Media Portals (includes corresponding Graph/Chart) III-43
Strategic Corporate Developments III-44
Emailcenter Uk Limited - A Key Player III-44
B.Market Analytics III-45
Table 45: UK Recent Past, Current and Future Analysis for
Email Marketing Annual Spend in US$ Million for Years 2013
through 2020 (includes corresponding Graph/Chart) III-45

Table 46: UK Historic Review for Email Marketing Annual
Spend in US$ Million for Years 2006 through 2012 (includes
corresponding Graph/Chart) III-46

4e. SPAIN III-47
Market Analysis III-47
Table 47: Spanish Recent Past, Current and Future Analysis for
Email Marketing Annual Spend in US$ Million for Years 2013
through 2020 (includes corresponding Graph/Chart) III-47

Table 48: Spanish Historic Review for Email Marketing Annual
Spend in US$ Million for Years 2006 through 2012 (includes
corresponding Graph/Chart) III-48

4f. RUSSIA III-49
A.Market Analysis III-49
Russian Digital Landscape Overview III-49
Internet Access and Penetration III-49
Table 49: Device Platform for Internet Access in Russia
(2013): Percentage Breakdown by Device Popularity (includes
corresponding Graph/Chart) III-50

Table 50: Internet Penetration in Russia (2011-2016):
Number of Internet Users in Millions (includes
corresponding Graph/Chart) III-50
Demographics III-50
Online Engagement III-51
Email Marketing and Search Engine III-51
Table 51: Internet Search Engine Market in Russia (2013):
Percentage Breakdown of Proliferation of Unique Visitors by
Search Engines for Google, Mail.ru, Yandex.ru and Others
(includes corresponding Graph/Chart) III-51
B.Market Analytics III-52
Table 52: Russian Recent Past, Current and Future Analysis for
Email Marketing Annual Spend in US$ Million for Years 2013
through 2020 (includes corresponding Graph/Chart) III-52

Table 53: Russian Historic Review for Email Marketing Annual
Spend in US$ Million for Years 2006 through 2012 (includes
corresponding Graph/Chart) III-53

4g. REST OF EUROPE III-54
A.Market Analysis III-54
Strategic Corporate Developments III-54
B.Market Analytics III-55
Table 54: Rest of Europe Recent Past, Current and Future
Analysis for Email Marketing Annual Spend in US$ Million for
Years 2013 through 2020 (includes corresponding Graph/Chart) III-55

Table 55: Rest of Europe Historic Review for Email Marketing
Annual Spend in US$ Million for Years 2006 through 2012
(includes corresponding Graph/Chart) III-56

5. ASIA-PACIFIC III-57
A.Market Analysis III-57
Enterprise Mobility Drives the Mobile Email Market III-57
Internet Penetration III-57
Table 56: Internet Penetration in Asia-Pacific (2013) -
Penetration Rate by Select Countries (includes
corresponding Graph/Chart) III-58
Online Engagement III-58
Table 57: Asia-Pacific Online Engagement Scenario (2013) -
Weekly Average Man-hours Spent Online by Select Countries
(includes corresponding Graph/Chart) III-59
Underutilized Potential for Email Marketing III-59
Existence of Multiple Languages III-59
Issue of Spam/Junk Mail III-60
Airline Industry - The Lone Winner III-60
Online Advertising in Asia-Pacific Mostly Resilient to
Recent Recession III-60
B.Market Analytics III-61
Table 58: Asia-Pacific Recent Past, Current and Future
Analysis for Email Marketing by Geographic Region -
Australia, China, India, South Korea and Rest of
Asia-Pacific Markets Independently Analyzed with Annual
Spend in US$ Million for Years 2013 through 2020 (includes
corresponding Graph/Chart) III-61

Table 59: Asia-Pacific Historic Review for Email Marketing
by Geographic Region - Australia, China, India, South Korea
and Rest of Asia-Pacific Markets Independently Analyzed with
Annual Spend in US$ Million for Years 2006 through 2012
(includes corresponding Graph/Chart) III-62

Table 60: Asia-Pacific 15-Year Perspective for Email
Marketing by Geographic Region - Percentage Breakdown of
Dollar Spend for Australia, China, India, South Korea and
Rest of Asia-Pacific Markets for Years 2006, 2014 and 2020
(includes corresponding Graph/Chart) III-63

5a. AUSTRALIA III-64
A.Market Analysis III-64
Campaign Monitor - Major Australian Player III-64
B.Market Analytics III-65
Table 61: Australian Recent Past, Current and Future Analysis
for Email Marketing Analyzed with Annual Spend in US$
Million for Years 2013 through 2020 (includes corresponding
Graph/Chart) III-65

Table 62: Australian Historic Review for Email Marketing
Analyzed with Annual Spend in US$ Million for Years 2006
through 2012 (includes corresponding Graph/Chart) III-66

5b. CHINA III-67
A.Market Analysis III-67
An Overview III-67
China - Home to One of the World's Largest Internet User
Population III-67
Social Media and Content III-67
Social Media and Ecommerce III-68
Search Engine and Email Marketing Segmentation III-68
Table 63: Chinese Search Engine Market (2013) - Market
Share by Leading Search Engines for Baidu, Google, Yahoo!
and Others (includes corresponding Graph/Chart) III-68
Responsive Design: A Key Requirement III-68
Email Marketing Landscape III-69
Table 64: Mobile Device Usage in China (2013) - Popularity
Index in Percentage for Mobile Activities - Banking, Email,
Instant Message, Online Music, SMS/ Text Messaging and
Video (includes corresponding Graph/Chart) III-69
B.Market Analytics III-70
Table 65: Chinese Recent Past, Current and Future Analysis for
Email Marketing Annual Spend in US$ Million for Years 2013
through 2020 (includes corresponding Graph/Chart) III-70

Table 66: Chinese Historic Review for Email Marketing Annual
Spend in US$ Million for Years 2006 through 2012 (includes
corresponding Graph/Chart) III-71

5c. INDIA III-72
A.Market Analysis III-72
Email Marketing - A Nascent Concept III-72
Current and Future Analysis III-72
Online Audience Landscape III-73
Table 67: Smartphone Adoption in India (2012-2016) - Number
of Smartphone Users in Millions (includes corresponding
Graph/Chart) III-73

Table 68: 3G Subscription Growth in India (2012-2016) -
Number of 3G Subscriptions in Millions (includes
corresponding Graph/Chart) III-74
Connectivity Type III-74
Table 69: Internet Connectivity in India (2013) -
Percentage Breakdown of Internet Connections by Device
(includes corresponding Graph/Chart) III-74

Table 70: Mobile Internet Traffic in India (2013) -
Percentage Breakdown by Connection Type (includes
corresponding Graph/Chart) III-75
Internet Coverage - Geographic Distribution III-75
Table 71: Internet Coverage in India (2013) - Percentage
Breakdown of Internet User Distribution by Rural and Urban
Area (includes corresponding Graph/Chart) III-75
Online Consumer Behavior III-75
Table 72: Online Activity on Mobile in India (2013) -
Popularity (In %) of Activities - Browsing, Chat, Email,
Online Games and Social Media (includes corresponding
Graph/Chart) III-76

Table 73: Online Search Market Composition in India (2013) -
Percentage Share Breakdown by Leading Search Engines -
Ask Network, Facebook, Google, Yahoo! Sites and Others
(includes corresponding Graph/Chart) III-76
Demographic Segmentation of Online Population III-77
Table 74: Online Population Landscape in India (2013) -
Percentage Share Breakdown of Demographics by Age Group
(includes corresponding Graph/Chart) III-77
Social Media and Digital Marketing III-77
Table 75: Digital Marketing in India (2013-2017) - Social
Media Penetration as a Percentage of Population (includes
corresponding Graph/Chart) III-78
Service Launch III-78
B.Market Analytics III-79
Table 76: Indian Recent Past, Current and Future Analysis for
Email Marketing Annual Spend in US$ Million for Years 2013
through 2020 (includes corresponding Graph/Chart) III-79

Table 77: Indian Historic Review for Email Marketing Annual
Spend in US$ Million for Years 2006 through 2012 (includes
corresponding Graph/Chart) III-80

5d. SOUTH KOREA III-81
Market Analysis III-81
Table 78: South Korean Recent Past, Current and Future
Analysis for Email Marketing Annual Spend in US$ Million for
Years 2013 through 2020 (includes corresponding Graph/Chart) III-81

Table 79: South Korean Historic Review for Email Marketing
Annual Spend in US$ Million for Years 2006 through 2012
(includes corresponding Graph/Chart) III-82

5e. REST OF ASIA-PACIFIC III-83
Market Analysis III-83
Table 80: Rest of Asia-Pacific Recent Past, Current and Future
Analysis for Email Marketing Annual Spend in US$ Million for
Years 2013 through 2020 (includes corresponding Graph/Chart) III-83

Table 81: Rest of Asia-Pacific Historic Review for Email
Marketing Annual Spend in US$ Million for Years 2006 through
2012 (includes corresponding Graph/Chart) III-84

6. LATIN AMERICA III-85
Market Analysis III-85
Table 82: Latin American Recent Past, Current and Future
Analysis for Email Marketing by Geographic Region - Brazil,
Mexico and Rest of Latin America Markets Independently
Analyzed with Annual Spend in US$ Million for Years 2013
through 2020 (includes corresponding Graph/Chart) III-85

Table 83: Latin American Historic Review for Email Marketing
by Geographic Region - Brazil, Mexico and Rest of Latin
America Markets Independently Analyzed with Annual Spend in
US$ Million for Years 2006 through 2012 (includes
corresponding Graph/Chart) III-86

Table 84: Latin American 15-Year Perspective for Email
Marketing by Geographic Region - Percentage Breakdown of
Dollar Spend for Brazil, Mexico and Rest of Latin America
Markets for Years 2006, 2014 and 2020 (includes corresponding
Graph/Chart) III-87

6a. BRAZIL III-88
A.Market Analysis III-88
Internet Penetration and Geographic Coverage III-88
Internet Access Device and Responsive Design III-88
Consumer Behavior and Email Marketing III-88
Social Media and Email Marketing III-89
B.Market Analytics III-89
Table 85: Brazilian Recent Past, Current and Future Analysis
for Email Marketing Annual Spend in US$ Million for Years
2013 through 2020 (includes corresponding Graph/Chart) III-89

Table 86: Brazilian Historic Review for Email Marketing
Annual Spend in US$ Million for Years 2006 through 2012
(includes corresponding Graph/Chart) III-90

6b. MEXICO III-91
Market Analysis III-91
Table 87: Mexican Recent Past, Current and Future Analysis for
Email Marketing Analyzed with Annual Spend in US$ Million
for Years 2013 through 2020 (includes corresponding
Graph/Chart) III-91

Table 88: Mexican Historic Review for Email Marketing
Analyzed with Annual Spend in US$ Million for Years 2006
through 2012 (includes corresponding Graph/Chart) III-92

6c. REST OF LATIN AMERICA III-93
Market Analysis III-93
Table 89: Rest of Latin America Recent Past, Current and
Future Analysis for Email Marketing Analyzed with Annual
Spend in US$ Million for Years 2013 through 2020 (includes
corresponding Graph/Chart) III-93

Table 90: Rest of Latin America Historic Review for Email
Marketing Analyzed with Annual Spend in US$ Million for
Years 2006 through 2012 (includes corresponding Graph/Chart) III-94

7. REST OF WORLD III-95
Market Analysis III-95
Table 91: Rest of World Recent Past, Current and Future
Analysis for Email Marketing Annual Spend in US$ Million for
Years 2013 through 2020 (includes corresponding Graph/Chart) III-95

Table 92: Rest of World Historic Review for Email Marketing
Annual Spend in US$ Million for Years 2006 through 2012
(includes corresponding Graph/Chart) III-96


IV. COMPETITIVE LANDSCAPE

Total Companies Profiled: 156 (including Divisions/Subsidiaries - 158)

The United States (95)
Canada (7)
Japan (1)
Europe (36)
- France (1)
- Germany (4)
- The United Kingdom (22)
- Spain (1)
- Rest of Europe (8)
Asia-Pacific (Excluding Japan) (17)
Middle East (2)

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