Table of Contents
•Frost & Sullivan defines non-linear editing (NLE) as the process of capturing digitized content on to a storage device and editing it non-linearly.
•With a steady pricing decrease since 2003, the professional editing solutions market opened up to a large number of users across all segments. Eventually, the availability of products at $ x created a large user base of individual professionals who typically owned small boutique studios or small production houses.
•In 2011, the NLE market witnessed another significant price cut by Apple for its Final Cut Pro solution to $ x . This price decline has made NLE solutions increasingly affordable, causing lines between highly evolved independent professionals and prosumers to blur.
•The democratization of video has propelled the growth of technologies that enhance and optimize the video workflows. The global NLE market has been a beneficiary of this trend.
•On the flip side, the downward price spiral, the intensifying competition, and the slow growth in number of units in the broadcast and post-production segments are challenges to the growth of high-margin, high-end NLE products.
•The NLE market is preparing itself for innovation around cloud-based solutions, which are likely to challenge the adoption of off-the-shelf products.
•However, the NLE market is expected to grow at a CAGR of x % till 2020. The North America market, led by the United States, is expected to remain at the forefront of this growth, followed closely by Asia-Pacific (APAC) and Latin America.
•This research service observes the NLE market through the lenses of the broadcast, post-production, and professionals segments during 2013–2020. This study also explores the drivers, restraints, growth forecasts, and key trends for these x segments in the North America and Latin America (NALA), Europe and the Middle East (EMEA), and APAC regions.
•The fast-growing and highly fragmented consumer devices market makes multi-platform content delivery a key requirement driving growth in the broadcast segment. In the post-production segment, adoption of solutions that help in increasing operational efficiency and reducing bottom-line while turning around content quickly is key.
•The main vendors in this space are Adobe, Apple, Quantel, Avid, and Grass Valley. Long-term growth in the pro-video segments (broadcast and post-production) is expected to be determined by a vendor’s ability to innovate, provide constant upgrades, and create an easy yet holistic ecosystem around the editing products. The ability to integrate into collaborative workflows and ensure interoperability would also be critical.
Availability of pro-video solutions at less than $500 is driving a significant uptake of NLE solutions across all segments. Lines are blurring between prosumers and professional users.
As remote working, BYOD, and international collaboration on projects increase in popularity, collaborative workflows will be critical to solution success.
The market is becoming commoditized. Investing in R&D to develop next-gen multi-featured solutions that enable holistic ecosystems will be key to market success.
Cloud-based real-time solutions that can allow pay-per-use and similar pricing are expected to drive next-generation adoption.
Apple and Adobe dominate the global NLE market. Any major change in their products, pricing, or growth strategies affect the market in a multitude of ways.
Key Questions This Study Will Answer
Is the market growing? How long will it continue to grow and at what rate?
What factors will drive the growth of this market? What are the challenges that will hold the market back?
Are the existing competitors correctly structured to meet customer needs? Will competing companies and products continue to exist or will they be acquired by other companies? Will these products become features in other markets?
What are the pricing trends in the market, and how will they evolve in the future?
What technical trends, including cloud technologies, are shaping the marketplace? What trends are on the horizon, and what does this mean for future product strategy?
How will the pro-video segments, such as broadcast and post-production, compare with the professionals segment that largely comprises individual video creators?
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