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Mixed results: Revenue will rise as the industry markets healthier RTD beverages



Abstract

RTD Mixed Spirit Production

Revenue will continue to grow steadily as industry operators greatly expand their product lines to meet consumer preferences. Operators will cater to a young, health-conscious market by introducing low-calorie and all natural options. In addition, the industry is poised to experience significant international growth on all fronts in the next five years.

This industry manufactures pre-mixed, ready-to-drink (RTD) alcoholic cocktails. Revenue is generated through the sale of packaged multiserving bottles of RTD cocktails that are fit for consumption immediately after purchase. This industry does not include sales of RTD forms of flavored beer, RTD forms of flavored wine and nonalcoholic drink mixers.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.



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Table Of Contents

RTD Mixed Spirit Production - Industry Market Research Report

TABLE OF CONTENTS

ABOUT THIS INDUSTRY
Industry Definition
Main Activities
Similar Industries
Additional Resources

INDUSTRY AT A GLANCE

INDUSTRY PERFORMANCE
Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

PRODUCTS and MARKETS
Supply Chain
Products and Services
Demand Determinants
Major Markets
International Trade
Business Locations

COMPETITIVE LANDSCAPE
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
Industry Globalization

MAJOR COMPANIES

OPERATING CONDITIONS
Capital Intensity
Technology and Systems
Revenue Volatility
Regulation and Policy
Industry Assistance

KEY STATISTICS
Industry Data
Annual Change
Key Ratios

JARGON and GLOSSARY



MAJOR COMPANIES

Anheuser-Busch InBev

Mike's Hard Lemonade Co.

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