Table of Contents
In 2013, overall beer in Thailand was impacted by a sharp increase in price offerings across the category. Even though certain positive factors such as an increase in the daily minimum wage and wide presence of imported beer, the category recorded negative growth in volume terms due to strong tax hikes leading to higher costs in the supply chain. In fact, the majority of consumption of beer in Thailand relied on domestic economy and standard lager; a number of Thai drinkers were rather...
Euromonitor International's Beer in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2009-2013), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.
Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Beer market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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