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Beer in Thailand, Euromonitor International

  • December 2014
  • -
  • Euromonitor International
  • -
  • 42 pages

In 2013, overall beer in Thailand was impacted by a sharp increase in price offerings across the category. Even though certain positive factors such as an increase in the daily minimum wage and wide presence of imported beer, the category recorded negative growth in volume terms due to strong tax hikes leading to higher costs in the supply chain. In fact, the majority of consumption of beer in Thailand relied on domestic economy and standard lager; a number of Thai drinkers were rather...

Euromonitor International's Beer in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2009-2013), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Beer market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Beer in Thailand, Euromonitor International
BEER IN THAILAND

December 2014

LIST OF CONTENTS AND TABLES

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 1 Lager by Price Band 2013
Category Data
Table 1 Sales of Beer by Category: Total Volume 2008-2013
Table 2 Sales of Beer by Category: Total Value 2008-2013
Table 3 Sales of Beer by Category: % Total Volume Growth 2008-2013
Table 4 Sales of Beer by Category: % Total Value Growth 2008-2013
Table 5 Sales of Beer by Off-trade vs On-trade: Volume 2008-2013
Table 6 Sales of Beer by Off-trade vs On-trade: Value 2008-2013
Table 7 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2008-2013
Table 8 Sales of Beer by Off-trade vs On-trade: % Value Growth 2008-2013
Table 9 GBO Company Shares of Beer: % Total Volume 2009-2013
Table 10 NBO Company Shares of Beer: % Total Volume 2009-2013
Table 11 LBN Brand Shares of Beer: % Total Volume 2010-2013
Table 12 Production, Imports and Exports of Beer: Total Volume 2007-2012
Table 13 Imports of Beer by Country of Origin: Total Volume 2007-2012
Table 14 Imports of Beer by Country of Origin: Total Value 2007-2012
Table 15 Exports of Beer by Country of Destination: Total Volume 2007-2012
Table 16 Exports of Beer by Country of Destination: Total Value 2007-2012
Table 17 Forecast Sales of Beer by Category: Total Volume 2013-2018
Table 18 Forecast Sales of Beer by Category: Total Value 2013-2018
Table 19 Forecast Sales of Beer by Category: % Total Volume Growth 2013-2018
Table 20 Forecast Sales of Beer by Category: % Total Value Growth 2013-2018
Boon Rawd Brewery Co Ltd in Alcoholic Drinks (thailand)
Strategic Direction
Key Facts
Summary 2 Boon Rawd Brewery Co Ltd: Key Facts
Summary 3 Boon Rawd Brewery Co Ltd: Operational Indicators
Company Background
Production
Summary 4 Boon Rawd Brewery Co Ltd: Production Statistics 2013
Competitive Positioning
Summary 5 Boon Rawd Brewery Co Ltd: Competitive Position 2013
Thai Beverage Pcl in Alcoholic Drinks (thailand)
Strategic Direction
Key Facts
Summary 6 Thai Beverage PCL: Key Facts
Summary 7 Thai Beverage PCL: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 8 Thai Beverage PCL: Competitive Position 2013
Executive Summary
Unsupportive Market Atmosphere Decelerates Alcoholic Drinks
Beer Sales Lose Speed; Pulling Down Overall Consumption
Domestic Players Continue To Drive Performance
On-trade Experiences More Dynamic Environment
Steady Growth Is Expected for the Forecast Period
Key Trends and Developments
Changes on Legislation and Taxation Impact on Alcoholic Drinks Sales
Players Employ Marketing Activities To Boost Up Sales
Online Retailing Penetration
Key New Product Launches
Summary 9 Key New Product Developments 2013
Market Background
Legislation
Table 21 Number of On-trade Establishments by Type 2008-2013
Taxation and Duty Levies
Summary 10 Taxation and Duty Levies on Alcoholic Drinks 2013
Summary 11 Excise Tax Formula
Table 22 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2013
Table 23 Selling Margin of a Typical Beer Brand in Retail Channel that uses Wholesalers 2013
Table 24 Selling Margin of a Typical Wine Brand in Retail Channel that uses Wholesalers 2013
Table 25 Selling Margin of a Typical Spirits Brand in Retail Channel that uses Wholesalers 2013
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 26 Retail Consumer Expenditure on Alcoholic Drinks 2008-2013
Market Data
Table 27 Sales of Alcoholic Drinks by Category: Total Volume 2008-2013
Table 28 Sales of Alcoholic Drinks by Category: Total Value 2008-2013
Table 29 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2008-2013
Table 30 Sales of Alcoholic Drinks by Category: % Total Value Growth 2008-2013
Table 31 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2013
Table 32 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2013
Table 33 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2013
Table 34 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2013
Table 35 GBO Company Shares of Alcoholic Drinks: % Total Volume 2009-2013
Table 36 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2008-2013
Table 37 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2013
Table 38 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
Table 39 Forecast Sales of Alcoholic Drinks by Category: Total Value 2013-2018
Table 40 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
Table 41 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018
Definitions
Sources
Summary 12 Research Sources












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