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Birks Group Inc in Luxury Goods (Canada)

  • February 2016
  • -
  • Euromonitor International
  • -
  • 3 pages

Birks Group Inc has changed its direction and implemented changes that are intended to position the jeweller as more appealing to Generation X consumers, affluent millennials and international luxury customers in Canada. In addition to revamping its store and brand identity within the country, the company has also developed 16 new higher-end collections and some less expensive lines.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Designer Apparel and Footwear (Ready-to-Wear), Fine Wines/Champagne and Spirits, Luxury Accessories, Luxury Electronic Gadgets, Luxury Jewellery and Timepieces, Luxury Leather Goods, Luxury Writing Instruments and Stationery, Super Premium Beauty and Personal Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Luxury Goods market;
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Table Of Contents

Birks Group Inc in Luxury Goods (Canada)
BIRKS GROUP INC IN LUXURY GOODS (CANADA)
Euromonitor International
February 2016

LIST OF CONTENTS AND TABLES

Strategic Direction
Key Facts
Summary 1 Birks Group Inc: Key Facts
Summary 2 Birks Group Inc: Operational Indicators
Internet Strategy
Summary 3 Birks Group Inc: Internet Sales 2014-2015
Competitive Positioning
Summary 4 Birks Group Inc: Luxury Brands by Category 2015












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