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Birks Group Inc in Luxury Goods (Canada)

  • February 2016
  • -
  • Euromonitor International
  • -
  • 3 pages

Birks Group Inc has changed its direction and implemented changes that are intended to position the jeweller as more appealing to Generation X consumers, affluent millennials and international luxury customers in Canada. In addition to revamping its store and brand identity within the country, the company has also developed 16 new higher-end collections and some less expensive lines.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Designer Apparel and Footwear (Ready-to-Wear), Fine Wines/Champagne and Spirits, Luxury Accessories, Luxury Electronic Gadgets, Luxury Jewellery and Timepieces, Luxury Leather Goods, Luxury Writing Instruments and Stationery, Super Premium Beauty and Personal Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Table Of Contents

Birks Group Inc in Luxury Goods (Canada)
Euromonitor International
February 2016


Strategic Direction
Key Facts
Summary 1 Birks Group Inc: Key Facts
Summary 2 Birks Group Inc: Operational Indicators
Internet Strategy
Summary 3 Birks Group Inc: Internet Sales 2014-2015
Competitive Positioning
Summary 4 Birks Group Inc: Luxury Brands by Category 2015

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