Table of Contents
Health and wellness products continue to grow in popularity as a result of rising health and wellness awareness among Russian consumers. However, financial difficulties in the country in 2014 and 2015 slightly impacted the healthy growth that the category has posted in recent years. The main obstacle was the substantially increased price-sensitivity of consumers, which led to the adoption of a more rational approach to buying, resulting in the predominance of standard products over usually more...
Euromonitor International's Health and Wellness in Russia report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2011-2015, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Health and Wellness market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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