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Mobile Phones in South Africa, Euromonitor International

  • December 2014
  • 16 pages
  • Euromonitor International
Report ID: 2573793

Summary

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The retail environment for mobile phones in South Africa continues to see transformation, as cheaper versions of smartphones enter the market, and as the costs to access the internet continue to decrease as mobile phone operators continue to fight for share across the country. One of the leading telecommunications operators, MTN, recently introduced a cheaper version of smartphone called the MTN STEPPA during 2014. The smartphone is positioned as offering basic features which consumers need,...

Euromonitor International's Mobile Phones in South Africa report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Feature Phones, Smartphones.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Mobile Phones market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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