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Mobile Phones in South Africa, Euromonitor International

  • December 2014
  • -
  • Euromonitor International
  • -
  • 16 pages

The retail environment for mobile phones in South Africa continues to see transformation, as cheaper versions of smartphones enter the market, and as the costs to access the internet continue to decrease as mobile phone operators continue to fight for share across the country. One of the leading telecommunications operators, MTN, recently introduced a cheaper version of smartphone called the MTN STEPPA during 2014. The smartphone is positioned as offering basic features which consumers need,...

Euromonitor International's Mobile Phones in South Africa report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Feature Phones, Smartphones.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Mobile Phones market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Mobile Phones in South Africa, Euromonitor International
MOBILE PHONES IN SOUTH AFRICA

December 2014

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Mobile Phones by Category: Volume 2008-2013
Table 2 Sales of Mobile Phones by Category: Value 2008-2013
Table 3 Sales of Mobile Phones by Category: % Volume Growth 2008-2013
Table 4 Sales of Mobile Phones by Category: % Value Growth 2008-2013
Table 5 NBO Company Shares of Mobile Phones: % Volume 2009-2013
Table 6 LBN Brand Shares of Mobile Phones: % Volume 2010-2013
Table 7 Distribution of Mobile Phones by Format: % Volume 2008-2013
Table 8 Forecast Sales of Mobile Phones by Category: Volume 2013-2018
Table 9 Forecast Sales of Mobile Phones by Category: Value 2013-2018
Table 10 Forecast Sales of Mobile Phones by Category: % Volume Growth 2013-2018
Table 11 Forecast Sales of Mobile Phones by Category: % Value Growth 2013-2018
Table 12 Sales of Mobile Phones by Type of Contract: % Retail Volume 2008-2013
Table 13 Sales of Mobile Phones by Rural vs Urban: % Retail Volume 2009-2013
Table 14 Sales of Smartphones by Operating System: % Retail Volume 2010-2015
Executive Summary
Portable Consumer Electronics Continues To Drive Value Sales of Consumer Electronics
International Brands Dominate Consumer Electronics
Electronics and Appliance Specialist Retailers Leads Distribution in Volume Terms
South Africa Is Yet To Convert To Digital From Analogue Transmissions
Key Trends and Developments
Consumers' Limited Disposable Incomes Stimulate Demand for Credit
Urban Areas Remain the Key Source of Growth for Consumer Electronics
More Retailers Diversify Their Product Ranges To Remain Competitive
Long Term Evolution Internet Remains Relatively Expensive in South Africa
Market Data
Table 15 Sales of Consumer Electronics by Category: Volume 2008-2013
Table 16 Sales of Consumer Electronics by Category: Value 2008-2013
Table 17 Sales of Consumer Electronics by Category: % Volume Growth 2008-2013
Table 18 Sales of Consumer Electronics by Category: % Value Growth 2008-2013
Table 19 NBO Company Shares of Consumer Electronics: % Volume 2009-2013
Table 20 LBN Brand Shares of Consumer Electronics: % Volume 2010-2013
Table 21 Distribution of Consumer Electronics by Format: % Volume 2008-2013
Table 22 Forecast Sales of Consumer Electronics by Category: Volume 2013-2018
Table 23 Forecast Sales of Consumer Electronics by Category: Value 2013-2018
Table 24 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2013-2018
Table 25 Forecast Sales of Consumer Electronics by Category: % Value Growth 2013-2018
Definitions
Sources
Summary 1 Research Sources












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