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Pet owners are increasingly treating their cats, dogs and even small mammals like members of their family. The opportunity to commercialise this trend into a vast range of goods and services – from dog beer to cat counselling, from pet weddings to “social petworking” – is staggering for the company that can position themselves in such a way to gain credibility among this growing demographic. This global report examines the behaviour and the strategic impact on pet care markets world wide.

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Table Of Contents

Pet Humanisation: The Trend and Its Strategic Impact on Global Pet Care Markets
PET HUMANISATION: THE TREND AND ITS STRATEGIC IMPACT ON GLOBAL PET CARE MARKETS

October 2014

LIST OF CONTENTS AND TABLES

Executive Summary
Changing Family Structures and Lifestyles Lead To Smaller Pets and Closer Bonds
Chart 1 Growth in Small Pets Compared to Overall Pets 2009/2014
the Average Pet Owner Now Considers Their Pet As A Member of the Family
Chart 2 Pet Ownership Styles 2013
Who Is the Humanising Pet Owner?
Pet Care Sales Grow Fast on the Back of Humanisation
Chart 3 Global Sales of Pet Care 2009/2014/2109
Pet Services Start To Move From Niche To Mainstream
Targeting the Humanising Pet Owner
Summary 1 The Three Key Types of Pet-owning Consumer 2014
Introduction
Pet Humanisation
Surveys
Demographics
Total Pet Populations: Developing Markets See Rapid Growth
Chart 4 Trends in Total Pet Population 2009/2104
Trends in Pet Types
Chart 5 Total Pets by Type and by Country 2014
Chart 6 Growth in Pets by Type and by Country 2009-2014
Focus on Small Dogs
Chart 7 Development of Small Dog Population by Market 2009-2014
Focus on Cats
Chart 8 Development of Cat Population by Market 2009-2014
Focus on Small Mammals
Chart 9 Development of Small Mammal Population by Market 2009-2014
Drivers of Small Pets: Urbanisation, Busy Lifestyles, Smaller Households
Chart 10 Occupants per Household by Country 2008/2013
Chart 11 Number of Single-Person Households by Country 2008-2013
Chart 12 Number of Couple Without Children Households by Country 2008-2013
Chart 13 Fertility Rates by Country 2008/2013
Chart 14 % Urban Population by Country 2008/2013
Spending Power
Chart 15 Annual Disposable Household Incomes by Country 2008/2013
Spending on Pets: US
Chart 16 Spending on Pets by Type in the US 2013/2014
Chart 17 Annual Spend Per Pet Owner by Type in the US 2014
Spending on Pets: Canada
Chart 18 Spending on Pets by Type in Canada 2012/2013
Spending on Pets: UK
Table 1 What Cost Cutting Measures Have You Applied? UK 2011
Chart 19 How Much Did You Pay for Your Pet? UK 2011
Spending on Pets: Argentina
Key Opportunity Markets
Summary 2 Mapping of Pet Humanising Environment 2014
Behaviour
Attitudes Towards Pets Is More Culturally Led Than Economically Led
Changing Attitudes in the Developing World
Rising Awareness of Pet Benefits in the Developed World
From Working Animal To Beloved Pet: Reasons for Pet Ownership
the Pet As A Family Member: Early Stage Humanisation
Table 2 Global Pet Ownership Styles 2013
Chart 20 "Pets are Beloved Members of the Family" by Country 2013
Chart 21 "Pets are Well Cared for, but Still Considered Animals" by Country 2013
Taking Humanisation Further: Pets As Substitute Children
Table 3 "Among Pet Owners in Your Country, How Common is it to See a Couple Deciding to Get a Pet Rather Than Have a Child?" Global 2014
Chart 22 "Among Pet Owners in Your Country, How Common is it to See a Couple Deciding to Get a Pet Rather Than Have a Child?" by Region 2014
Taking Humanisation Further: Pets As Substitute Partners Or Best Friends
Pets As Family Members - Birthdays, Christmas and Holidays
Table 4 "Among Pet Owners in Your Country, How Common is it for People to Have a Birthday Celebration for Their Pet?" 2014
Table 5 "Among Pet Owners in Your Country, How Common is it for People to include a Pet in a Holiday Celebration?" 2014
Chart 23 "Among Pet Owners in Your Country, How Common is it for People to Have a Birthday Celebration for Their Pet?" 2014
Chart 24 "Among Pet Owners in Your Country, How Common is it for People to include a Pet in a Holiday Celebration?" 2014
Pets As Family Members - Access All Areas
Social Petworking
Table 6 "Among Pet Owners in Your Country, How Common is it For People to Set Up a Social Media Profile For A Pet?" Global 2014
Chart 25 "Among Pet Owners in Your Country, How Common is it for People to Set Up a Social Media Profile for a Pet?" 2014
the Humanising Pet Owner
Chart 26 "Pets are Beloved Members of the Family" by Country and by Age 2014
Chart 27 "Pets are Beloved Members of the Family" by Country and by Gender 2014
Chart 28 "Pets are Beloved Members of the Family" by Country and by Family Structure 2014
Summary 3 Characteristics of the Humanising Pet Owner by Region
Market Impact
Humanisation Allows Companies To Add Value: Value Sales of Pet Care Grow at Global Level
Table 7 Global Sales of Pet Care by Type 2009/2014/2019
Table 8 Growth in Global Sales of Pet Care by Type 2009-2014 and 2014-2019
Table 9 Global Sales of Pet Care by Region 2009/2014/2019
Table 10 Growth in Global Sales of Pet Care by Region 2009-2014 and 2014-2019
Pet Gastronomy: Pet Food Sales Push Towards Premiumisation
Table 11 Global Pet Food Sales 2009/2014/2019
Table 12 Premium Dog and Cat Food Sales by Region 2009/2014/2019
Table 13 Premium Dog and Cat Food Growth by Region 2009-2014 and 2014-2019
Humanising Behaviour: Attitudes Towards Pet Foods
Chart 29 "What is The Weirdest Human Food You Have Given Your Pet as a Treat?" UK 2011
Summary 4 Key Examples of Human-Style Recipes
Summary 5 Key Examples of Human-Style Cooking Methods
Summary 6 Key Examples of Added Fruit and Vegetables
Summary 7 Key Examples of Named Provenance/Specific Varieties
Summary 8 Key Examples of Ethical Positioning
Table 14 Global Sales of Pet Treats by Type 2009/2014/2019
Table 15 Growth in Global Sales of Pet Treats by Type 2009-2014 and 2014-2019
Table 16 Global Sales and Growth of Cat Treats by Region 2014-2019
Table 17 Global Sales and Growth of Dog Treats by Region 2014-2019
Table 18 UK: How Much Will You Spend on your Pet this Christmas? 2013
Table 19 UK: I Spend More on My Pet this Christmas than on...? 2013
Looking Good: Pet Clothing, Grooming and Keeping Fit
Pets of Leisure
Rites of Passage
Outlook and Implications
Opportunity Markets - How To Target the Humanising Pet Owner
Chart 30 Forecasts for Pet Care by Market 2014-2019
Summary 9 The Three Key Types of Pet Owning Consumer 2014












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