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“The increasing demand for more customer satisfied solutions and services drives the cloud communication platform market”
The cloud communication platform market is estimated to reach USD 4.45 billion by 2021, at a Compound Annual Growth Rate (CAGR) of 26.8% from 2016 to 2021. Factors such as seismic shift in communication market, cost effectiveness of cloud communication platform solutions, growing inclination of organizations to provide flexible work options, increasing demand for Bring Your Own Device (BYOD), and increasing demand for more customer satisfied solutions and services are contributing towards the significant growth of the cloud communication platform market. The tremendous growth of the BPO sector and its inclination towards cloud-based solutions has increased the market opportunities for cloud communication platform solution and service vendors. Organizations are deploying the cloud-based communication solutions to overcome the loopholes of traditional communication systems. Moreover, the low maintenance requirements and cost effectiveness of cloud communication platform solutions and services is driving this market.

“Asia-Pacific (APAC) is expected to grow at the highest CAGR”
The cloud communication platform market in North America is expected to hold the largest market share, followed by Europe. However, the market in Asia-Pacific (APAC) is expected to grow at the highest CAGR. The major factor contributing towards the high growth of the cloud communication platform market in APAC is the increasing demand for converged communications and product differentiation among the cloud communication platform service providers. On the other hand, the cloud communication platform market in Middle East and Africa (MEA) is still in the introductory phase in terms of the adoption of these solutions.

“Reporting and analytics solutions is expected to show high adoption rate during the forecast period”
The cloud communication platform market has been segmented on the basis of solutions. The reporting and analytics solution is expected to grow at the highest CAGR during the forecast period. The reporting and analytics solution helps in collecting the information at an isolated place to analyze the issues easily and make informed decisions. Hence, companies are deploying more of the cloud communication platform solutions to leverage its benefits.

Breakdown of primary research interactions:
To determine and verify the market size for several segments and sub-segments gathered through secondary research, extensive primary interviews were conducted with key people and below are the details:

- By Company Type: Tier 1 (20%), Tier 2 (30%), and Tier 3 (50%)
- By Designation: C-level (20%), Director level (30%), and other executives (50%)
- By Region: North America (27%), Europe (27%), and Asia-Pacific (46%),

Prominent players in the cloud communication market include 8x8, Inc.; Avaya, Inc.; Cisco Systems, Inc.; Twilio, Inc.; NetFortris; West IP Communication, Inc.; Telestax; Plivo; CallFire; and Nexmo. These players, along with other local players, are providing advanced cloud communication platform solutions to various industries, such as Banking, Financial Services, and Insurance (BFSI), healthcare, telecommunication and IT-Enabled Services (ITES), government, and others.

Reasons to Buy the Report:

From an insight perspective, this research report has focused on various levels of analysis—industry analysis , analysis of top players, their offered products and services, supply chain analysis, and company profiles, which together comprise and discuss the basic views on the competitive landscape, emerging and high-growth segments of the network analytics market, high-growth regions, drivers, restraints, and opportunities.

The report will enrich both established firms as well as new entrants/smaller firms to gauge the pulse of the market, which in turn will help the firms in garnering a greater market share. Firms purchasing the report could use any one or combination of the below mentioned five strategies (market penetration, product development/innovation, market development, market diversification, and competitive assessment) for strengthening their market share.

The report provides insights on the following pointers:

1. Market Penetration: Comprehensive information on cloud communication platform solutions offered by the top 10 players in the cloud communication platform market space

2. Product Development/Innovation: Detailed insights on upcoming technologies, Research and Development (R&D) activities, and new product launches in the cloud communication platform market

3. Market Development: Comprehensive information about lucrative emerging markets. The report analyzes the markets for cloud communication platform solutions and services across various regions

4. Market Diversification: Exhaustive information about new products, untapped regions, recent developments, and investments in the cloud communication platform market

5. Competitive Assessment: In-depth assessment of market shares, strategies, products, and capabilities of leading players in the cloud communication platform market

Table Of Contents

Cloud Communication Platform Market by Solution and Service - Global Forecast to 2021
TABLE OF CONTENTS

1 INTRODUCTION 14
1.1 OBJECTIVES OF THE STUDY 14
1.2 MARKET DEFINITION 14
1.3 MARKET SCOPE 15
1.3.1 MARKETS COVERED 15
1.3.2 YEARS CONSIDERED IN THE REPORT 16
1.4 CURRENCY 16
1.5 STAKEHOLDERS 16
2 RESEARCH METHODOLOGY 17
2.1 RESEARCH DATA 17
2.1.1 SECONDARY DATA 18
2.1.1.1 Key data from secondary sources 18
2.1.2 PRIMARY DATA 19
2.1.2.1 Key data from primary sources 19
2.1.2.2 Key industry insights 20
2.1.2.3 Breakdown of primaries 20
2.2 MARKET SIZE ESTIMATION 21
2.3 MARKET BREAKDOWN AND DATA TRIANGULATION 23
2.4 RESEARCH ASSUMPTIONS 24
3 EXECUTIVE SUMMARY 25
4 PREMIUM INSIGHTS 28
4.1 ATTRACTIVE MARKET OPPORTUNITIES IN CLOUD COMMUNICATION PLATFORM MARKET 28
4.2 CLOUD COMMUNICATION PLATFORM MARKET: CAGR OF TOP THREE SOLUTIONS AND REGIONS 28
4.3 LIFECYCLE ANALYSIS, BY REGION 29
4.4 MARKET INVESTMENT SCENARIO 30
4.5 CLOUD COMMUNICATION PLATFORM MARKET: BY VERTICAL 30
5 MARKET OVERVIEW 31
5.1 INTRODUCTION 32
5.2 MARKET SEGMENTATION 32
5.2.1 BY SOLUTION 32
5.2.2 BY SERVICE 32
5.2.3 BY ORGANIZATION SIZE 33
5.2.4 BY VERTICAL 33
5.2.5 BY REGION 34
5.3 EVOLUTION 35
5.4 MARKET DYNAMICS 35
5.4.1 DRIVERS 36
5.4.1.1 Seismic shifts in communication market 36
5.4.1.2 Cost effectiveness of cloud communication platform solutions 37
5.4.1.3 Growing inclination of organizations to provide flexible work options 37
5.4.1.4 Increasing demand for BYOD 37
5.4.1.5 Increasing demand for customer-centric solutions and services 37
5.4.2 RESTRAINTS 38
5.4.2.1 Huge investment associated with the initial setup 38
5.4.2.2 Security and privacy concerns 38
5.4.3 OPPORTUNITIES 38
5.4.3.1 Tremendous growth of the BPO sector and its inclination towards cloud-based solutions 38
5.4.3.2 Significant requirements of business organizations for greater flexibility/scalability 38
5.4.4 CHALLENGES 39
5.4.4.1 Need for technology to keep pace with the changing customer behavior 39
5.4.4.2 Lack of required skill sets among the workforce 39
6 INDUSTRY TRENDS 40
6.1 INTRODUCTION 40
6.2 VALUE CHAIN ANALYSIS 40
6.3 PORTER'S FIVE FORCES ANALYSIS 41
6.3.1 THREAT FROM NEW ENTRANTS 41
6.3.2 THREAT FROM SUBSTITUTES 41
6.3.3 BARGAINING POWER OF SUPPLIERS 42
6.3.4 BARGAINING POWER OF BUYERS 42
6.3.5 INTENSITY OF COMPETITIVE RIVALRY 42
6.4 STRATEGIC BENCHMARKING 43
7 CLOUD COMMUNICATION PLATFORM MARKET ANALYSIS, BY SOLUTION 44
7.1 INTRODUCTION 45
7.2 UNIFIED COMMUNICATION AND COLLABORATION (UCC)/ UNIFIED COMMUNICATION AS A SERVICE (UCAAS ) 46
7.3 WEB REAL-TIME COMMUNICATION (WEBRTC) 47
7.4 INTERACTIVE VOICE RESPONSE (IVR) 48
7.5 VOICE OVER INTERNET PROTOCOL (VOIP) 48
7.6 APPLICATION PROGRAMMING INTERFACE (API) 49
7.7 REPORTING AND ANALYTICS 50

8 CLOUD COMMUNICATION PLATFORM MARKET ANALYSIS, BY SERVICE 51
8.1 INTRODUCTION 52
8.2 TRAINING AND CONSULTING 53
8.3 SUPPORT AND MAINTENANCE 53
8.4 MANAGED SERVICES 54
9 CLOUD COMMUNICATION PLATFORM MARKET ANALYSIS,
BY ORGANIZATION SIZE 55
9.1 INTRODUCTION 56
9.2 SMALL AND MEDIUM ENTERPRISES (SMES) 57
9.3 LARGE ENTERPRISES 57
10 CLOUD COMMUNICATION PLATFORM MARKET ANALYSIS, BY VERTICAL 59
10.1 INTRODUCTION 60
10.2 BANKING, FINANCIAL SERVICES AND INSURANCE (BFSI) 61
10.3 HEALTHCARE 62
10.4 TELECOMMUNICATION AND ITES 63
10.5 GOVERNMENT 65
10.6 RETAIL 66
10.7 TRAVEL AND HOSPITALITY 68
10.8 EDUCATION 69
10.9 MANUFACTURING 70
10.10 OTHERS 72
11 GEOGRAPHIC ANALYSIS 74
11.1 INTRODUCTION 75
11.2 NORTH AMERICA 76
11.3 EUROPE 80
11.4 ASIA-PACIFIC (APAC) 82
11.5 MIDDLE EAST AND AFRICA (MEA) 85
11.6 LATIN AMERICA 87
12 COMPETITIVE LANDSCAPE 89
12.1 OVERVIEW 89
12.2 COMPETITIVE SITUATION AND TRENDS 90
12.2.1 NEW PRODUCT LAUNCHES 92
12.2.2 PARTNERSHIPS, COLLABORATIONS, AND AGREEMENTS 93
12.2.3 ACQUISITIONS 94
12.2.4 VENTURE CAPITAL FUNDING 95

13 COMPANY PROFILES 96
13.1 INTRODUCTION 96
(Business Overview, Products and Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)*
13.2 8X8, INC. 97
13.3 AVAYA, INC. 100
13.4 CISCO SYSTEMS, INC. 103
13.5 TWILIO, INC. 106
13.6 NETFORTRIS, INC. 108
13.7 WEST IP COMMUNICATIONS, INC. 110
13.8 TELESTAX, INC. 111
13.9 PLIVO, INC. 112
13.10 CALLFIRE, INC. 113
13.11 NEXMO, INC. 114
*Details on Business Overview, Products and Services, Key Insights, Recent Developments, SWOT Analysis, MnM View might not be captured in case of unlisted companies.
13.12 OTHER MAJOR VENDORS 115
13.12.1 IBM CORPORATION 115
13.12.2 ALCATEL-LUCENT 115
13.12.3 MITEL NETWORKS CORPORATION (MITEL) 115
13.12.4 GENESYS TELECOMMUNICATIONS LABORATORIES, INC. 115
13.12.5 SOLGARI 116
14 APPENDIX 117
14.1 KEY INSIGHTS 117
14.2 OTHER DEVELOPMENTS 118
14.3 DISCUSSION GUIDE 120
14.4 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 123
14.5 AVAILABLE CUSTOMIZATIONS 124
14.6 RELATED REPORTS 125


LIST OF TABLES

TABLE 1 CLOUD COMMUNICATION PLATFORM MARKET SIZE, BY TYPE,
2014-2021 (USD MILLION) 26
TABLE 2 CLOUD COMMUNICATION PLATFORM MARKET SIZE, BY SOLUTION,
2016-2021 (USD MILLION) 45
TABLE 3 UNIFIED COMMUNICATION AND COLLABORATION: CLOUD COMMUNICATION PLATFORM MARKET SIZE, BY VERTICAL, 2014-2021 (USD MILLION) 47
TABLE 4 WEB REAL-TIME COMMUNICATION: CLOUD COMMUNICATION PLATFORM MARKET SIZE, BY VERTICAL, 2014-2021 (USD MILLION) 47
TABLE 5 INTERACTIVE VOICE RESPONSE: CLOUD COMMUNICATION PLATFORM MARKET SIZE, BY VERTICAL, 2014-2021 (USD MILLION) 48
TABLE 6 VOIP: CLOUD COMMUNICATION PLATFORM MARKET SIZE, BY VERTICAL,
2014-2021 (USD MILLION) 49
TABLE 7 APPLICATION PROGRAMMING INTERFACE: CLOUD COMMUNICATION PLATFORM MARKET SIZE, BY VERTICAL, 2014-2021 (USD MILLION) 49
TABLE 8 REPORTING AND ANALYTICS: CLOUD COMMUNICATION PLATFORM MARKET SIZE, BY VERTICAL, 2014-2021 (USD MILLION) 50
TABLE 9 CLOUD COMMUNICATION PLATFORM MARKET SIZE, BY SERVICE,
2014-2021 (USD MILLION) 52
TABLE 10 TRAINING AND CONSULTING: CLOUD COMMUNICATION PLATFORM MARKET SIZE, BY VERTICAL, 2014-2021 (USD MILLION) 53
TABLE 11 SUPPORT AND MAINTENANCE: CLOUD COMMUNICATION PLATFORM MARKET SIZE, BY VERTICAL, 2014-2021 (USD MILLION) 54
TABLE 12 MANAGED SERVICES: CLOUD COMMUNICATION PLATFORM MARKET SIZE,
BY VERTICAL, 2014-2021 (USD MILLION) 54
TABLE 13 CLOUD COMMUNICATION PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2014-2021 (USD MILLION) 56
TABLE 14 SMALL AND MEDIUM ENTERPRISES: CLOUD COMMUNICATION PLATFORM MARKET SIZE, BY REGION, 2014-2021 (USD MILLION) 57
TABLE 15 LARGE ENTERPRISES: CLOUD COMMUNICATION PLATFORM MARKET SIZE,
BY REGION, 2014-2021 (USD MILLION) 58
TABLE 16 CLOUD COMMUNICATION PLATFORM MARKET SIZE, BY VERTICAL,
2014-2021 (USD MILLION) 60
TABLE 17 BFSI: CLOUD COMMUNICATION PLATFORM MARKET SIZE, BY REGION,
2014-2021 (USD MILLION) 61
TABLE 18 BFSI: CLOUD COMMUNICATION PLATFORM MARKET SIZE, BY SOLUTION,
2014-2021 (USD MILLION) 61
TABLE 19 BFSI: CLOUD COMMUNICATION PLATFORM MARKET SIZE, BY SERVICE,
2014-2021 (USD MILLION) 62
TABLE 20 HEALTHCARE: CLOUD COMMUNICATION PLATFORM MARKET SIZE, BY REGION, 2014-2021 (USD MILLION) 62
TABLE 21 HEALTHCARE: CLOUD COMMUNICATION PLATFORM MARKET SIZE, BY SOLUTION, 2014-2021 (USD MILLION) 63
TABLE 22 HEALTHCARE: CLOUD COMMUNICATION PLATFORM MARKET SIZE, BY SERVICE, 2014-2021 (USD MILLION) 63
TABLE 23 TELECOMMUNICATION AND ITES: CLOUD COMMUNICATION PLATFORM MARKET SIZE, BY REGION, 2014-2021 (USD MILLION) 64
TABLE 24 TELECOMMUNICATION AND ITES: CLOUD COMMUNICATION PLATFORM MARKET SIZE, BY SOLUTION, 2014-2021 (USD MILLION) 64
TABLE 25 TELECOMMUNICATION AND ITES: CLOUD COMMUNICATION PLATFORM MARKET SIZE, BY SERVICE, 2014-2021 (USD MILLION) 65
TABLE 26 GOVERNMENT: CLOUD COMMUNICATION PLATFORM MARKET SIZE, BY REGION, 2014-2021 (USD MILLION) 65
TABLE 27 GOVERNMENT: CLOUD COMMUNICATION PLATFORM MARKET SIZE, BY SOLUTION, 2014-2021 (USD MILLION) 66
TABLE 28 GOVERNMENT: CLOUD COMMUNICATION PLATFORM MARKET SIZE, BY SERVICE, 2014-2021 (USD MILLION) 66
TABLE 29 RETAIL: CLOUD COMMUNICATION PLATFORM MARKET SIZE, BY REGION,
2014-2021 (USD MILLION) 67
TABLE 30 RETAIL: CLOUD COMMUNICATION PLATFORM MARKET SIZE, BY SOLUTION,
2014-2021 (USD MILLION) 67
TABLE 31 RETAIL: CLOUD COMMUNICATION PLATFORM MARKET SIZE, BY SERVICE,
2014-2021 (USD MILLION) 67
TABLE 32 TRAVEL AND HOSPITALITY: CLOUD COMMUNICATION PLATFORM MARKET SIZE,
BY REGION, 2014-2021 (USD MILLION) 68
TABLE 33 TRAVEL AND HOSPITALITY: CLOUD COMMUNICATION PLATFORM MARKET SIZE,
BY SOLUTION, 2014-2021 (USD MILLION) 68
TABLE 34 TRAVEL AND HOSPITALITY: CLOUD COMMUNICATION PLATFORM MARKET SIZE,
BY SERVICE, 2014-2021 (USD MILLION) 69
TABLE 35 EDUCATION: CLOUD COMMUNICATION PLATFORM MARKET SIZE, BY REGION, 2014-2021 (USD MILLION) 69
TABLE 36 EDUCATION: CLOUD COMMUNICATION PLATFORM MARKET SIZE, BY SOLUTION, 2014-2021 (USD MILLION) 70
TABLE 37 EDUCATION: CLOUD COMMUNICATION PLATFORM MARKET SIZE, BY SERVICE, 2014-2021 (USD MILLION) 70
TABLE 38 MANUFACTURING: CLOUD COMMUNICATION PLATFORM MARKET SIZE, BY REGION, 2014-2021 (USD MILLION) 71
TABLE 39 MANUFACTURING: CLOUD COMMUNICATION PLATFORM MARKET SIZE,
BY SOLUTION, 2014-2021 (USD MILLION) 71
TABLE 40 MANUFACTURING: CLOUD COMMUNICATION PLATFORM MARKET SIZE,
BY SERVICE, 2014-2021 (USD MILLION) 71
TABLE 41 OTHERS: CLOUD COMMUNICATION PLATFORM MARKET SIZE, BY REGION,
2014-2021 (USD MILLION) 72
TABLE 42 OTHERS: CLOUD COMMUNICATION PLATFORM MARKET SIZE, BY SOLUTION,
2014-2021 (USD MILLION) 72
TABLE 43 OTHERS: CLOUD COMMUNICATION PLATFORM MARKET SIZE, BY SERVICE,
2014-2021 (USD MILLION) 73
TABLE 44 CLOUD COMMUNICATION PLATFORM MARKET SIZE, BY REGION,
2014-2021 (USD MILLION) 75
TABLE 45 NORTH AMERICA: CLOUD COMMUNICATION PLATFORM MARKET SIZE,
BY VERTICAL, 2014-2021 (USD MILLION) 78
TABLE 46 NORTH AMERICA: CLOUD COMMUNICATION PLATFORM MARKET SIZE,
BY ORGANIZATION SIZE, 2014-2021 (USD MILLION) 78
TABLE 47 NORTH AMERICA: CLOUD COMMUNICATION PLATFORM MARKET SIZE,
BY SOLUTION, 2014-2021 (USD MILLION) 79
TABLE 48 NORTH AMERICA: CLOUD COMMUNICATION PLATFORM MARKET SIZE, BY SERVICE, 2014-2021 (USD MILLION) 79
TABLE 49 EUROPE: CLOUD COMMUNICATION PLATFORM MARKET SIZE, BY VERTICAL,
2014-2021 (USD MILLION) 80
TABLE 50 EUROPE: CLOUD COMMUNICATION PLATFORM MARKET SIZE, BY ORGANIZATION SIZE, 2014-2021 (USD MILLION) 80
TABLE 51 EUROPE: CLOUD COMMUNICATION PLATFORM MARKET SIZE, BY SOLUTION,
2014-2021 (USD MILLION) 81
TABLE 52 EUROPE: CLOUD COMMUNICATION PLATFORM MARKET SIZE, BY SERVICE,
2014-2021 (USD MILLION) 81
TABLE 53 ASIA-PACIFIC: CLOUD COMMUNICATION PLATFORM MARKET SIZE, BY VERTICAL, 2014-2021 (USD MILLION) 83
TABLE 54 ASIA-PACIFIC: CLOUD COMMUNICATION PLATFORM MARKET SIZE,
BY ORGANIZATION SIZE, 2014-2021 (USD MILLION) 83
TABLE 55 ASIA-PACIFIC: CLOUD COMMUNICATION PLATFORM MARKET SIZE, BY SOLUTION, 2014-2021 (USD MILLION) 84
TABLE 56 ASIA-PACIFIC: CLOUD COMMUNICATION PLATFORM MARKET SIZE, BY SERVICE, 2014-2021 (USD MILLION) 84
TABLE 57 MIDDLE EAST AND AFRICA: CLOUD COMMUNICATION PLATFORM MARKET SIZE,
BY VERTICAL, 2014-2021 (USD MILLION) 85
TABLE 58 MIDDLE EAST AND AFRICA: CLOUD COMMUNICATION PLATFORM MARKET SIZE,
BY ORGANIZATION SIZE, 2014-2021 (USD MILLION) 85
TABLE 59 MIDDLE EAST AND AFRICA: CLOUD COMMUNICATION PLATFORM MARKET SIZE,
BY SOLUTION, 2014-2021 (USD MILLION) 86
TABLE 60 MIDDLE EAST AND AFRICA: CLOUD COMMUNICATION PLATFORM MARKET SIZE,
BY SERVICE, 2014-2021 (USD MILLION) 86
TABLE 61 LATIN AMERICA: CLOUD COMMUNICATION PLATFORM MARKET SIZE, BY VERTICAL, 2014-2021 (USD MILLION) 87
TABLE 62 LATIN AMERICA: CLOUD COMMUNICATION PLATFORM MARKET SIZE,
BY ORGANIZATION SIZE, 2014-2021 (USD MILLION) 87
TABLE 63 LATIN AMERICA: CLOUD COMMUNICATION PLATFORM MARKET SIZE, BY SOLUTION, 2014-2021 (USD MILLION) 88
TABLE 64 LATIN AMERICA: CLOUD COMMUNICATION PLATFORM MARKET SIZE, BY SERVICE, 2014-2021 (USD MILLION) 88
TABLE 65 NEW PRODUCT LAUNCHES, 2012-2015 (USD MILLION) 92
TABLE 66 PARTNERSHIPS, COLLABORATIONS, AND AGREEMENTS, 2012-2016 93
TABLE 67 ACQUISTIONS, 2013-2015 (USD MILLION) 94
TABLE 68 VENTURE CAPITAL FUNDING, 2012-2015 95
TABLE 69 NEW PRODUCT LAUNCHES, 2011-2015 118
TABLE 70 PARTNERSHIPS, COLLABORATIONS, AND AGREEMENTS, 2011-2015 118


LIST OF FIGURES

FIGURE 1 CLOUD COMMUNICATION PLATFORM MARKET: MARKET SEGMENTATION 15
FIGURE 2 CLOUD COMMUNICATION PLATFORM MARKET: RESEARCH DESIGN 17
FIGURE 3 BREAKDOWN OF PRIMARY INTERVIEWS: BY COMPANY, DESIGNATION, AND REGION 20
FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 21
FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 22
FIGURE 6 DATA TRIANGULATION 23
FIGURE 7 CLOUD COMMUNICATION PLATFORM MARKET: ASSUMPTIONS 24
FIGURE 8 NORTH AMERICA IS ESTIMATED TO HOLD THE LARGEST MARKET SHARE IN 2016 26
FIGURE 9 TOP THREE SEGMENTS FOR CLOUD COMMUNICATION PLATFORM MARKET
2016-2021 27
FIGURE 10 GROWTH TREND OF CLOUD COMMUNICATION PLATFORM MARKET (2016-2021) 28
FIGURE 11 GEOGRAPHIC LIFECYCLE ANALYSIS (2016): ASIA-PACIFIC MARKET IS INCREASING WITH THE HIGHEST GROWTH RATE 29
FIGURE 12 MARKET INVESTMENT SCENARIO: ASIA-PACIFIC RISE AS THE BEST OPPORTUNITY MARKET FOR INVESTMENT IN THE NEXT FIVE YEARS 30
FIGURE 13 HEATHCARE IS EXPECTED TO GROW WITH THE HIGHEST CAGR AMONG THE TOP THREE VERTICALS 30
FIGURE 14 CLOUD COMMUNICATION PLATFORM MARKET, BY SOLUTION 32
FIGURE 15 CLOUD COMMUNICATION PLATFORM MARKET, BY SERVICE 32
FIGURE 16 CLOUD COMMUNICATION PLATFORM MARKET, BY ORGANIZATION SIZE 33
FIGURE 17 CLOUD COMMUNICATION PLATFORM MARKET, BY VERTICAL 33
FIGURE 18 CLOUD COMMUNICATION PLATFORM MARKET, BY REGION 34
FIGURE 19 THE EVOLUTION OF CLOUD COMMUNICATION PLATFORM MARKET 35
FIGURE 20 CLOUD COMMUNICATION PLATFORM MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES 36
FIGURE 21 CLOUD COMMUNICATION PLATFORM MARKET: VALUE CHAIN ANALYSIS 40
FIGURE 22 PORTER'S FIVE FORCES ANALYSIS: CLOUD COMMUNICATION PLATFORM MARKET 41
FIGURE 23 STRATEGIC BENCHMARKING: CLOUD COMMUNICATION PLATFORM MARKET 43
FIGURE 24 UCC/UCAAS SOLUTION IS EXPECTED TO HOLD THE LARGEST MARKET
SIZE IN 2016 46
FIGURE 25 TRAINING AND CONSULTING SERVICES SEGMENT IS EXPECTED TO HOLD THE LARGEST MARKET SHARE IN 2016 52
FIGURE 26 LARGE ENTERPRISES SEGMENT IS EXPECTED TO HOLD THE LARGEST MARKET SHARE IN 2016 56
FIGURE 27 TELECOMMUNICATION AND ITES VERTICAL EXPECTED TO HOLD THE LARGEST MARKET SHARE AMONG VERTICALS IN THE CLOUD COMMUNICATION PLATFORM MARKET IN 2016 60
FIGURE 28 NORTH AMERICA IS EXPECTED TO HOLD THE LARGEST MARKET SIZE IN 2016 76
FIGURE 29 NORTH AMERICA MARKET SNAPSHOT 77
FIGURE 30 ASIA-PACIFIC MARKET SNAPSHOT 82
FIGURE 31 COMPANIES ADOPTED PARTNERSHIP, AGREEMENT, AND COLLABORATION AS THE KEY GROWTH STRATEGY OVER THE PERIOD OF 2012-2016 89
FIGURE 32 MARKET EVALUATION FRAMEWORK 90
FIGURE 33 BATTLE FOR MARKET SHARE: PARTNERSHIP, AGREEMENT, AND COLLABORATION IS THE KEY STRATEGY 91
FIGURE 34 GEOGRAPHIC REVENUE MIX OF TOP MARKET PLAYERS 96
FIGURE 35 8X8, INC.: BUSINESS OVERVIEW 97
FIGURE 36 8X8 INC. : SWOT ANALYSIS 99
FIGURE 37 AVAYA, INC.: BUSINESS OVERVIEW 100
FIGURE 38 AVAYA, INC.: SWOT ANALYSIS 102
FIGURE 39 CISCO SYSTEMS, INC.: BUSINESS OVERVIEW 103
FIGURE 40 CISCO SYSTEMS, INC.: SWOT ANALYSIS 105

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