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  4. > Marketing Analytics Software Market by Application (Social Media Marketing, Email Marketing, SEO Marketing, Pay Per Click Marketing, Display Marketing, Video Marketing, Content Marketing), by Deployment - Global Forecast to 2019

The marketing analytics market is setting a positive market trend. It provides various benefits such as increased customer traffic, less time to create awareness of new products and services, and better manageability of online marketing program. The marketing analytics software offers an increased capability of solution to handle more number of customer transactions.

One of the major forces that are driving the marketing analytics software market is the increasing trend of traffic analysis on the online marketing activities. The marketing analytics software is becoming an integrated component in most business organizations. It is currently an essential feature for customer’s experience on online marketing activities and also changes the way in which enterprises deals with partners and suppliers as well as empowers their workforce with access to information and services.

The major restraints in this market are installation cost of marketing analytics software and easy availability of open-source solutions. These are the major factors which are restricting the growth of marketing analytics software market. Besides, there are a few challenges that are lack of awareness about marketing analytics software, lack of system integration in order to deploy the software, and lack of skilled labours to operate marketing analytics software.

There are various assumptions that have been taken into consideration for market sizing and forecasting exercise. Few of the global assumptions include political, economic, social, technological, and economic factors. For instance, exchange rates, one of the economic factors, are expected to have a moderate rating of impact on this market.

Therefore, dollar fluctuations are not expected to seriously affect the forecasts in the emerging LA regions.

The report will help the market leaders/new entrants in this market in the following ways:
1. This report segments the market into application in marketing methods, deployment modes, and end users comprehensively. The report provides the closest approximations of the revenue numbers for the overall market and the subsegments. The market numbers are further split across the different verticals and regions.
2. This report will help in better understanding of the competitor and gain more insights to better position one’s business. There is a separate section on competitive landscape, which includes competitor ecosystem and competitor portfolio comparison. Besides, there are company profiles of top ten players in this market. In this section, market internals are provided that can put one ahead of the competitors.
3. The report helps in understanding the pulse of the market. The report provides information on key market drivers, restraints, challenges, and opportunities.

Table Of Contents

Marketing Analytics Software Market by Application (Social Media Marketing, Email Marketing, SEO Marketing, Pay Per Click Marketing, Display Marketing, Video Marketing, Content Marketing), by Deployment - Global Forecast to 2019
TABLE OF CONTENTS

1 INTRODUCTION 6
1.1 OBJECTIVES OF THE STUDY 6
1.2 MARKET DEFINITION 6
1.3 MARKET SCOPE 6
1.3.1 YEAR 7
1.4 CURRENCY 8
1.5 LIMITATIONS 8
1.6 MARKET STAKEHOLDERS 8
2 RESEARCH METHODOLOGY 9
2.1 SECONDARY DATA 10
2.1.1 KEY DATA TAKEN FROM SECONDARY SOURCES 10
2.1.2 PRIMARY DATA 10
2.1.2.1 Key data from primary sources 11
2.1.2.2 Key Industry Insights 11
2.2 MARKET SIZE ESTIMATION 12
2.2.1 BOTTOM-UP APPROACH 13
2.2.2 TOP-DOWN APPROACH 13
2.3 MARKET BREAKDOWN AND DATA TRIANGULATION 14
2.3.1 ASSUMPTIONS 15
3 EXECUTIVE SUMMARY 16
3.1 EVOLUTION 19
4 PREMIUM INSIGHTS 21
4.1 ATTRACTIVE MARKET OPPORTUNITIES IN MARKETING ANALYTICS SOFTWARE 21
4.2 MARKETING ANALYTICS SOFTWARE MARKET: APPLICATIONS SEGMENTS 22
4.3 MARKETING ANALYTICS SOFTWARE MARKET SHARE: BY REGION 22
4.4 MARKETING ANALYTICS SOFTWARE MARKET: BY REGION 23
4.5 LIFE CYCLE ANALYSIS, BY REGION 23
4.6 MARKET CHASM ANALYSIS 24
5 MARKET OVERVIEW 25
5.1 INTRODUCTION 26
5.2 MARKET SEGMENTATION 26
5.2.1 MARKETING ANALYTICS SOFTWARE, BY APPLICATION 26
5.2.2 MARKETING ANALYTICS SOFTWARE, BY VERTICAL 27
5.2.3 MARKETING ANALYTICS SOFTWARE, BY DEPLOYMENT MODEL 27
5.2.4 MARKETING ANALYTICS SOFTWARE, BY END USER 28
5.3 MARKET DYNAMICS 28
5.3.1 DRIVERS 29
5.3.1.1 Increase in social media channels 29
5.3.1.2 Increasing need to calculate MROI 29
5.3.1.3 Increase in budget for marketing analytics software 30
5.3.1.4 Need to understand customer behavior 30
5.3.2 RESTRAINTS 31
5.3.2.1 High deployment cost of marketing analytics software 31
5.3.2.2 Easy availability of open source solution 31
5.3.3 OPPORTUNITIES 31
5.3.3.1 Increase in adoption of cloud-based technology 31
5.3.3.2 Increase in trend of marketing analytics 31
5.3.4 CHALLENGES 32
5.3.4.1 Lack of awareness 32
5.3.4.2 Lack of system integration 32
5.3.4.3 Lack of skill 32
6 INDUSTRY TRENDS 33
6.1 INTRODUCTION 33
6.2 VALUE CHAIN ANALYSIS 33
6.3 SUPPLY CHAIN ANALYSIS 34
6.4 INDUSTRY TRENDS 35
6.5 PORTER'S FIVE FORCES ANALYSIS 35
6.5.1 THREAT FROM NEW ENTRANTS 36
6.5.2 THREAT FROM SUBSTITUTES 36
6.5.3 BARGAINING POWER OF SUPPLIERS 36
6.5.4 BARGAINING POWER OF BUYERS 37
6.5.5 INTENSITY OF COMPETITIVE RIVALRY 37
6.6 STRATEGIC BENCHMARKING 38
6.6.1 PRODUCT ENHANCEMENT AND EXPANSION 38
6.6.2 MERGERS and ACQUISITIONS, STRATEGIC AGREEMENTS, AND JOINT VENTURES 39
7 GLOBAL MARKETING ANALYTICS SOFTWARE MARKET, BY APPLICATION 40
7.1 INTRODUCTION 41
7.1.1 SOCIAL MEDIA MARKETING 42
7.1.2 MARKET SIZE AND FORECAST, BY DEPLOYMENT MODEL 42
7.1.3 MARKET SIZE AND FORECAST, BY END USER 43
7.1.4 MARKET SIZE AND FORECAST, BY REGION 43
7.2 E-MAIL MARKETING 44
7.2.1 MARKET SIZE AND FORECAST, BY DEPLOYMENT MODEL 44
7.2.2 MARKET SIZE AND FORECAST, BY END USER 44
7.2.3 MARKET SIZE AND FORECAST, BY REGION 45
7.3 SEO MARKETING 45
7.3.1 MARKET SIZE AND FORECAST, BY DEPLOYMENT MODEL 45
7.3.2 MARKET SIZE AND FORECAST, BY END USER 46
7.3.3 MARKET SIZE AND FORECAST, BY REGION 46
7.4 PPC MARKETING 47
7.4.1 MARKET SIZE AND FORECAST, BY DEPLOYMENT MODEL 47
7.4.2 MARKET SIZE AND FORECAST, BY END USER 47
7.4.3 MARKET SIZE AND FORECAST, BY REGION 48
7.5 DISPLAY MARKETING 48
7.5.1 MARKET SIZE AND FORECAST, BY DEPLOYMENT MODEL 48
7.5.2 MARKET SIZE AND FORECAST, BY END USER 49
7.5.3 MARKET SIZE AND FORECAST, BY REGION 49
7.6 VIDEO MARKETING 50
7.6.1 MARKET SIZE AND FORECAST, BY DEPLOYMENT MODEL 50
7.6.2 MARKET SIZE AND FORECAST, BY END USER 50
7.6.3 MARKET SIZE AND FORECAST, BY REGION 51
7.7 CONTENT MARKETING 51
7.7.1 MARKET SIZE AND FORECAST, BY DEPLOYMENT MODEL 51
7.7.2 MARKET SIZE AND FORECAST, BY END USER 52
7.7.3 MARKET SIZE AND FORECAST, BY REGION 52
8 GLOBAL MARKETING ANALYTICS SOFTWARE MARKET, BY VERTICAL 53
8.1 INTRODUCTION 54
8.2 RETAIL 55
8.2.1 MARKET SIZE AND FORECAST, BY APPLICATION 55
8.3 CONSUMER PACKAGED GOODS (CPG) 56
8.3.1 MARKET SIZE AND FORECAST, BY APPLICATION 56
8.4 HIGH-TECH MANUFACTURING 56
8.4.1 MARKET SIZE AND FORECAST, BY APPLICATION 57
8.5 ENERGY AND UTILITY 57
8.5.1 MARKET SIZE AND FORECAST, BY APPLICATION 58
8.6 BANKING FINANCIAL AND INSURANCE (BFSI) 58
8.6.1 MARKET SIZE AND FORECAST, BY APPLICATION 58
8.7 HEALTHCARE 59
8.7.1 MARKET SIZE AND FORECAST, BY APPLICATION 59
8.8 E-COMMERCE 60
8.8.1 MARKET SIZE AND FORECAST, BY APPLICATION 60
8.9 MEDIA AND ENTERTAINMENT 60
8.9.1 MARKET SIZE AND FORECAST, BY APPLICATION 60
8.10 OTHER VERTICALS 61
8.10.1 MARKET SIZE AND FORECAST, BY APPLICATION 61
9 GLOBAL MARKETING ANALYTICS SOFTWARE MARKET,
BY DEPLOYMENT MODEL 62
9.1 INTRODUCTION 63
9.2 CLOUD 64
9.2.1 MARKET SIZE AND FORECAST, BY APPLICATION 64
9.2.2 MARKET SIZE AND FORECAST, BY VERTICAL 65
9.2.3 MARKET SIZE AND FORECAST, BY END USER 65
9.3 ON PREMISES 66
9.3.1 MARKET SIZE AND FORECAST, BY APPLICATION 66
9.3.2 MARKET SIZE AND FORECAST, BY VERTICAL 66
9.3.3 MARKET SIZE AND FORECAST, BY END USER 67
10 GLOBAL MARKETING ANALYTICS SOFTWARE MARKET, BY END USER 68
10.1 INTRODUCTION 69
10.2 SMALL AND MEDIUM BUSINESSES (SMBS) 70
10.2.1 SMBS MARKET SIZE, BY APPLICATION 70
10.2.2 SMBS MARKET SIZE, BY VERTICAL 71
10.3 ENTERPRISES 71
10.3.1 ENTERPRISES MARKET SIZE, BY APPLICATION 71
10.3.2 ENTERPRISES MARKET SIZE, BY VERTICAL 72
11 GEOGRAPHIC ANALYSIS 73
11.1 INTRODUCTION 74
11.2 NORTH AMERICA (NA) 75
11.2.1 MARKET SIZE AND FORECAST, BY VERTICAL 75
11.2.2 MARKET SIZE AND FORECAST, BY DEPLOYMENT MODEL 76
11.2.3 MARKET SIZE AND FORECAST, BY END USER 76
11.3 EUROPE 77
11.3.1 MARKET SIZE AND FORECAST, BY VERTICAL 77
11.3.2 MARKET SIZE AND FORECAST, BY DEPLOYMENT MODEL 77
11.3.3 MARKET SIZE AND FORECAST, BY END USER 78
11.4 ASIA-PACIFIC (APAC) 78
11.4.1 MARKET SIZE AND FORECAST, BY VERTICAL 78
11.4.2 MARKET SIZE AND FORECAST, BY DEPLOYMENT MODEL 79
11.4.3 MARKET SIZE AND FORECAST, BY END USER 79
11.5 MIDDLE EAST AND AFRICA (MEA) 80
11.5.1 MARKET SIZE AND FORECAST, BY VERTICAL 80
11.5.2 MARKET SIZE AND FORECAST, BY DEPLOYMENT MODEL 80
11.5.3 MARKET SIZE AND FORECAST, BY END USER 81

11.6 LATIN AMERICA (LA) 82
11.6.1 MARKET SIZE AND FORECAST, BY VERTICAL 82
11.6.2 MARKET SIZE AND FORECAST, BY DEPLOYMENT MODEL 82
11.6.3 MARKET SIZE AND FORECAST, BY END USER 83
12 COMPETITIVE LANDSCAPE 84
12.1 OVERVIEW 84
12.2 MARKET SHARE ANALYSIS, MARKETING ANALYTICS SOFTWARE MARKET 85
12.3 COMPETITIVE SITUATION AND TRENDS 86
12.3.1 NEW PRODUCT LAUNCHES 86
12.3.2 AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, and JOINT VENTURES 88
12.3.3 MERGERS and ACQUISITIONS 88
12.3.4 EXPANSION 90
13 COMPETITIVE PROFILE 91
13.1 INTRODUCTION 91
13.2 ADOBE SYSTEMS INCORPORATED 92
13.3 ACCENTURE 96
13.4 IBM 99
13.5 ORACLE 102
13.6 WIPRO LIMITED 105
13.7 EXPERIAN 108
13.8 HARTE-HANKS INC 111
13.9 PEGA-SYSTEM 114
13.10 SAS INSTITUTE INC. 116
13.11 TERADATA CORPORATION 118
14 APPENDIX 120
14.1 INSIGHTS OF INDUSTRY EXPERTS 120
14.2 DISCUSSION GUIDE 120
14.3 INTRODUCING RT: REAL TIME MARKET INTELLIGENCE 124
14.4 AVAILABLE CUSTOMIZATIONS 125
14.5 RELATED REPORTS 126

LIST OF TABLES

TABLE 1 MARKETING ANALYTICS SOFTWARE MARKET SIZE, 2012-2019 ($MILLION) 27
TABLE 2 INCREASING NEED TO CALCULATE MROI IS PROPELLING THE GROWTH OF THE MARKETING ANALYTICS SOFTWARE MARKET 39
TABLE 3 HIGH DEPLOYMENT COST IS HAMPERING THE GROWTH OF MARKETING ANALYTICS SOFTWARE 40
TABLE 4 INCREASING TREND OF MARKETING ANALYTICS SOFTWARE WILL BOOST THE MARKETING ANALYTICS SOFTWARE MARKET 41
TABLE 5 LACK OF AWARENESS AMONG MANAGERS IS THE KEY CONSTRAINT FOR THE GROWTH OF MARKETING ANALYTICS SOFTWARE MARKET 41
TABLE 6 MOBILE MARKETING ANALYTICS IS THE LEADING TREND IN MARKETING ANALYTICS SOFTWARE MARKET 44
TABLE 7 MARKETING ANALYTICS SOFTWARE MARKET SIZE, BY APPLICATION,
2012-2019 ($MILLION) 51
TABLE 8 SOCIAL MEDIA MARKETING MARKET SIZE, BY DEPLOYMENT MODEL,
2012-2019 ($MILLION) 51
TABLE 9 SOCIAL MEDIA MARKETING MARKET SIZE, BY END USER, 2012-2019 ($MILLION) 52
TABLE 10 SOCIAL MEDIA MARKETING MARKET SIZE, BY REGION, 2012-2019 ($MILLION) 52
TABLE 11 E-MAIL MARKETING MARKET SIZE, BY DEPLOYMENT MODEL,
2012-2019 ($MILLION) 53
TABLE 12 E-MAIL MARKETING MARKET SIZE, BY END USER, 2012-2019 ($MILLION) 53
TABLE 13 E-MAIL MARKETING MARKET SIZE, BY REGION, 2012-2019 ($MILLION) 54
TABLE 14 SEO MARKETING MARKET SIZE, BY DEPLOYMENT MODEL,
2012-2019 ($MILLION) 54
TABLE 15 SEO MARKETING MARKET SIZE, BY END USER, 2012-2019 ($MILLION) 55
TABLE 16 SEO MARKETING MARKET SIZE, BY REGION, 2012-2019 ($MILLION) 55
TABLE 17 PPC MARKETING MARKET SIZE, BY DEPLOYMENT MODEL, 2012-2019 ($MILLION) 56
TABLE 18 PPC MARKETING MARKET SIZE, BY END USER, 2012-2019 ($MILLION) 56
TABLE 19 PPC MARKETING MARKET SIZE, BY REGION, 2012-2019 ($MILLION) 57
TABLE 20 DISPLAY MARKETING MARKET SIZE, BY DEPLOYMENT MODEL,
2012-2019 ($MILLION) 57
TABLE 21 DISPLAY MARKETING MARKET SIZE, BY END USER, 2012-2019 ($MILLION) 58
TABLE 22 DISPLAY MARKETING MARKET SIZE, BY REGION, 2012-2019 ($MILLION) 58
TABLE 23 VIDEO MARKETING MARKET SIZE, BY DEPLOYMENT MODEL,
2012-2019 ($MILLION) 59
TABLE 24 VIDEO MARKETING MARKET SIZE, BY END USER, 2012-2019 ($MILLION) 59
TABLE 25 VIDEO MARKETING MARKET SIZE, BY REGION, 2012-2019 ($MILLION) 60
TABLE 26 CONTENT MARKETING MARKET SIZE, BY DEPLOYMENT MODEL,
2012-2019 ($MILLION) 60
TABLE 27 CONTENT MARKETING MARKET SIZE, BY END USER, 2012-2019 ($MILLION) 61
TABLE 28 CONTENT MARKETING MARKET SIZE, BY REGION, 2012-2019 ($MILLION) 61
TABLE 29 MARKETING ANALYTICS SOFTWARE MARKET SIZE, BY VERTICAL,
2012-2019 ($MILLION) 63
TABLE 30 RETAIL MARKET SIZE, BY APPLICATION, 2012-2019 ($MILLION) 64
TABLE 31 CONSUMER PACKAGED GOODS MARKET SIZE, BY APPLICATION,
2012-2019 ($MILLION) 65
TABLE 32 HIGH-TECH MANUFACTURING MARKET SIZE, BY APPLICATION,
2012-2019 ($MILLION) 66
TABLE 33 ENERGY AND UTILITY MARKET SIZE, BY APPLICATION, 2012-2019 ($MILLION) 67
TABLE 34 BFSI MARKET SIZE, BY APPLICATION, 2012-2019 ($MILLION) 67
TABLE 35 HEALTHCARE MARKET SIZE, BY APPLICATION, 2012-2019 ($MILLION) 68
TABLE 36 E-COMMERCE MARKET SIZE, BY APPLICATION, 2012-2019 ($MILLION) 69
TABLE 37 MEDIA AND ENTERTAINMENT MARKET SIZE, BY APPLICATION,
2012-2019 ($MILLION) 69
TABLE 38 OTHER VERTICALS MARKET SIZE, BY APPLICATION, 2012-2019 ($MILLION) 70
TABLE 39 MARKETING ANALYTICS SOFTWARE MARKET SIZE, BY DEPLOYMENT MODEL, 2012-2019 ($MILLION) 72
TABLE 40 CLOUD MARKET SIZE, BY APPLICATION, 2012-2019 ($MILLION) 73
TABLE 41 CLOUD MARKET SIZE, BY VERTICAL, 2012-2019 ($MILLION) 74
TABLE 42 CLOUD MARKET SIZE, BY END USER, 2012-2019 ($MILLION) 74
TABLE 43 ON-PREMISES MARKET SIZE, BY APPLICATION, 2012-2019 ($MILLION) 75
TABLE 44 ON-PREMISES MARKET SIZE, BY VERTICAL, 2012-2019 ($MILLION) 75
TABLE 45 ON-PREMISES MARKET SIZE, BY END USER, 2012-2019 ($MILLION) 76
TABLE 46 MARKETING ANALYTICS SOFTWARE MARKET SIZE, BY END USER,
2012-2019 ($MILLION) 79
TABLE 47 SMBS MARKET SIZE, BY APPLICATION, 2012-2019 ($MILLION) 79
TABLE 48 SMBS MARKET SIZE, BY VERTICAL, 2012-2019 ($MILLION) 80
TABLE 49 ENTERPRISES MARKET SIZE, BY APPLICATION, 2012-2019 ($MILLION) 80
TABLE 50 ENTERPRISES MARKET SIZE, BY VERTICAL, 2012-2019 ($MILLION) 81
TABLE 51 MARKETING ANALYTICS SOFTWARE MARKET SIZE, BY REGION
2012-2019 ($MILLION) 84
TABLE 52 NORTH AMERICA: MARKETING ANALYTICS SOFTWARE MARKET SIZE, BY VERTICAL, 2012-2019 ($MILLION) 84
TABLE 53 NORTH AMERICA: MARKETING ANALYTICS SOFTWARE MARKET SIZE,
BY DEPLOYMENT MODEL, 2012-2019 ($MILLION) 85
TABLE 54 NORTH AMERICA: MARKETING ANALYTICS SOFTWARE MARKET SIZE,
BY END USER, 2012-2019 ($MILLION) 85
TABLE 55 EUROPE: MARKETING ANALYTICS SOFTWARE MARKET SIZE, BY VERTICAL,
2012-2019 ($MILLION) 86
TABLE 56 EUROPE: MARKETING ANALYTICS SOFTWARE MARKET SIZE,
BY DEPLOYMENT MODEL, 2012-2019 ($MILLION) 86
TABLE 57 EUROPE: MARKETING ANALYTICS SOFTWARE MARKET SIZE, BY END USER,
2012-2019 ($MILLION) 87
TABLE 58 ASIA-PACIFIC: MARKETING ANALYTICS SOFTWARE MARKET SIZE, BY VERTICAL, 2012-2019 ($MILLION) 87
TABLE 59 ASIA-PACIFIC: MARKETING ANALYTICS SOFTWARE MARKET SIZE,
BY DEPLOYMENT MODEL, 2012-2019 ($MILLION) 88
TABLE 60 ASIA-PACIFIC: MARKETING ANALYTICS SOFTWARE MARKET SIZE, BY END USER, 2012-2019 ($MILLION) 88
TABLE 61 MIDDLE EAST AND AFRICA: MARKETING ANALYTICS SOFTWARE MARKET SIZE,
BY VERTICAL, 2012-2019 ($MILLION) 89
TABLE 62 MIDDLE EAST AND AFRICA: MARKETING ANALYTICS SOFTWARE MARKET SIZE,
BY DEPLOYMENT MODEL, 2012-2019 ($MILLION) 89
TABLE 63 MIDDLE EAST AND AFRICA: MARKETING ANALYTICS SOFTWARE MARKET SIZE,
BY END USER, 2012-2019 ($MILLION) 90
TABLE 64 LATIN AMERICA: MARKETING ANALYTICS SOFTWARE MARKETING ANALYTICS SOFTWARE MARKET SIZE, BY VERTICAL, 2012-2019 ($MILLION) 91
TABLE 65 LATIN AMERICA: MARKETING ANALYTICS SOFTWARE MARKET SIZE,
BY DEPLOYMENT MODEL, 2012-2019 ($MILLION) 91
TABLE 66 LATIN AMERICA: MARKETING ANALYTICS SOFTWARE MARKET SIZE, BY END USER, 2012-2019 ($MILLION) 92
TABLE 67 NEW PRODUCT LAUNCHES, 2011-2014 95
TABLE 68 AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, and JOINT VENTURES,
2013-2014 97
TABLE 69 MERGERS and ACQUISITIONS, 2012-2014 97
TABLE 70 EXPANSIONS, 2013-2014 99

LIST OF FIGURES

FIGURE 1 GLOBAL MARKETING ANALYTICS SOFTWARE MARKET: RESEARCH DESIGN 18
FIGURE 2 BREAK DOWN OF PRIMARIES: BY COMPANY TYPE, DESIGNATION, AND REGION 21
FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 22
FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 23
FIGURE 5 ASSUMPTION OF THE RESEARCH STUDY 24
FIGURE 6 MARKETING ANALYTICS SOFTWARE MARKET SNAPSHOT (2014 VS. 2019): MARKET FOR CONTENT MARKETING IS EXPECTED TO DOUBLE IN THE NEXT FIVE YEARS 26
FIGURE 7 GLOBAL MARKETING ANALYTICS SOFTWARE MARKET SIZE,
2012-2019 ($BILLION) 27
FIGURE 8 EVOLUTION OF MARKETING ANALYTICS SOFTWARE 28
FIGURE 9 LATIN AMERICA TO GROW AT THE HIGHEST RATE DURING THE NEXT FIVE YEARS 29
FIGURE 10 INCREASING NEED OF MARKETING ACCOUNTING IS BOOSTING THE MARKETING ANALYTICS SOFTWARE MARKET 30
FIGURE 11 CONTENT MARKETING TO GROW AT THE FASTEST RATE AMONG THE SOLUTIONS IN THE MARKETING ANALYTICS SOFTWARE MARKET (EXCLUDING E-MAIL MARKETING, SEO MARKETING, PAY PER CLICK MARKETING, VIDEO MARKETING) 31
FIGURE 12 NORTH AMERICA COMMANDS OVER TWO FIFTHS OF THE MARKET SHARE 31
FIGURE 13 LATIN AMERICA IS A HIGHLY POTENTIAL MARKET, GROWING WITH 16.5% CAGR 32
FIGURE 14 NORTH AMERICAN MARKET IS THE MOST SATURATED MARKET 32
FIGURE 15 RELUCTANT MANGERS TO INVEST IN MARKETING ANALYTICS SOFTWARE 33
FIGURE 16 MARKET SEGMENTATION: BY APPLICATION 35
FIGURE 17 MARKET SEGMENTATION: BY VERTICAL 36
FIGURE 18 RISE IN SOCIAL MEDIA CHANNEL IS DRIVING THE MARKETING ANALYTICS SOFTWARE MARKET 38
FIGURE 19 MARKETING ANALYTICS SOFTWARE MARKET: VALUE CHAIN ANALYSIS 42
FIGURE 20 SUPPLY CHAIN 43
FIGURE 21 PORTER'S FIVE FORCES ANALYSIS : MARKETING ANALYTICS SOFTWARE MARKET 44
FIGURE 22 IBM, ORACLE, ADOBE, AND ACCENTURE LAUNCHED NEW SOLUTIONS AND SERVICES FOR PRODUCT ENHANCEMENT 47
FIGURE 23 IBM, ORACLE, ADOBE, AND ACCENTURE ADOPT INORGANIC STRATEGIES TO GROW IN MARKETING ANALYTICS SOFTWARE MARKET 48
FIGURE 24 CONTENT MARKETING APPLICATION IS DOMINATING THE MARKETING ANALYTICS SOFTWARE MARKET 50
FIGURE 25 HIGH TECH MANUFACTURING VERTICAL IS PROJECTED TO HAVE THE HIGHEST MARKET SHARE OF THE GLOBAL MARKETING ANALYTICS SOFTWARE MARKET IN 2019 63
FIGURE 26 MARKETING ANALYTICS SOFTWARE MARKET SIZE BY CLOUD-BASED DEPLOYMENT MODEL IS PROJECTED TO GROW BY 13.30% DURING THE FORECAST PERIOD 72
FIGURE 27 MARKETING ANALYTICS SOFTWARE MARKET SIZE IN SMALL AND MEDIUM BUSINESSES IS PROJECTED TO GROW BY 13.30% DURING THE FORECAST PERIOD 78
FIGURE 28 MARKETING ANALYTICS SOFTWARE MARKET: GEOGRAPHIC SNAPSHOT 83
FIGURE 29 MARKETING ANALYTICS SOFTWARE MARKET SIZE IN NORTH AMERICA IS PROJECTED TO GROW BY 10.83% DURING THE FORECAST PERIOD 83
FIGURE 30 COMPANIES ADOPTED AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, and JOINT VENTURES AS THE KEY GROWTH STRATEGY OVER THE LAST THREE YEARS 93
FIGURE 31 ORACLE AND ADOBE GREW AT THE FASTEST RATE BETWEEN 2009 - 2014 94
FIGURE 32 GLOBAL MARKETING ANALYTICSSOFTWARE MARKET SHARE, BY KEY PLAYER, 2013 94
FIGURE 33 BATTLE FOR MARKET SHARE: NEW PRODUCT LAUNCH WAS THE KEY STRATEGY 95
FIGURE 34 GEOGRAPHIC REVENUE MIX OF TOP 4 MARKET PLAYERS 100
FIGURE 35 ADOBE SYSTEMS INCORPORATED: BUSINESS OVERVIEW 101
FIGURE 36 ADOBE SYSTEMS, INC.: SWOT ANALYSIS 103
FIGURE 37 ACCENTURE: BUSINESS OVERVIEW 105
FIGURE 38 ACCENTURE: SWOT ANALYSIS 107
FIGURE 39 IBM : BUSINESS OVERVIEW 108
FIGURE 40 IBM: SWOT ANALYSIS 110
FIGURE 41 ORACLE: BUSINESS OVERVIEW 111
FIGURE 42 ORACLE: SWOT ANALYSIS 113
FIGURE 43 WIPRO LIMITED: BUSINESS OVERVIEW 114
FIGURE 44 WIPRO: SWOT ANALYSIS 115
FIGURE 45 EXPERIAN: BUSINESS OVERVIEW 117
FIGURE 46 HARTE-HANKS INC: BUSINESS OVERVIEW 120
FIGURE 47 PEGASYSTEM: BUSINESS OVERVIEW 123
FIGURE 48 SAS: BUSINESS OVERVIEW 125
FIGURE 49 TERADATA: BUSINESS OVERVIEW 127

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