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  3. > Application Performance Management Market by Platform (Software and Services), by Deployment Mode (On-premise, Cloud and Hybrid), by Access type (Web and Mobile), & by User Type (SMB’s and Large Enterprises) - Global Forecast to 2019

The business process complexities in today’s business scenarios are increasing at a very high rate. Applications to analyze and resolve these complex business processes are being developed by various vendors in the market. However, the performance of these applications needs to be maintained as per the client’s requirements which ensure utmost efficiency.

Furthermore, the diverse and fluctuating business models many a time tend to create a bottleneck, fault in events, and other errors which hamper the performance of the applications that slowdown the efficiency as well as affect the overall experience. This problem though as simple as it may sound, is the biggest challenge faced by enterprises and companies. In this chaos, Application Performance Management (APM) could emerge as a savior, which analyzes data related to specific custom or default parameters for insights in order to boost operational efficiency and improve application experience.

The overall APM market in this report has been defined as the sum of revenues generated by the APM solutions along with various services provided by the vendors to enterprises.

North America has the highest adoption of APM in the business ecosystem, and regions such as Asia-Pacific (APAC), Middle East and Africa (MEA) along with Latin America offers a lot of opportunities for the vendors where majority of the countries are yet to expansively adopt APM systems.

The APM solutions majorly utilize IT, deployment and integrations, support and maintenance and other services to help companies manage and increase the performances of their business applications thereby facilitating revenue growth.

There are various assumptions that have been taken into consideration for the market sizing and forecasting exercise. A few of the global assumptions include political, social, economic, and technological factors. For instance, exchange rates are some of the factors which are expected to have an impact on this market. Therefore, dollar fluctuations are expected to not seriously affect the forecasts in the emerging APAC regions.

This report will help the APM vendors in the following ways:
1. This report segments the overall APM market on the basis of the revenues generated by APM software vendors and service providers. The report provides the closest approximations of the revenue numbers for the overall market and the sub-segments. The market numbers are further split into regions.
2. The report will help APM vendors to better understand the competitors and gain more insights for better positioning of business. There is a separate section on competitive landscape, which includes mergers and acquisitions, and venture capital funding. This report also covers company profiles of major players in this market.
3. The report will help suppliers understand the pulse of the market and provide information on key market drivers, restraints, and opportunities.

Table Of Contents

Application Performance Management Market by Platform (Software and Services), by Deployment Mode (On-premise, Cloud and Hybrid), by Access type (Web and Mobile), and by User Type (SMB’s and Large Enterprises) - Global Forecast to 2019
TABLE OF CONTENTS

1 INTRODUCTION 13
1.1 OBJECTIVES OF THE STUDY 13
1.2 MARKET SCOPE 13
1.2.1 YEAR 13
1.2.2 CURRENCY 13
1.3 LIMITATIONS 14
1.4 MARKETS COVERED 14
1.5 STAKEHOLDERS 16
2 RESEARCH METHODOLOGY 17
2.1 MARKET SIZE ESTIMATION 18
2.2 MARKET BREAKDOWN AND DATA TRIANGULATION 20
2.3 MARKET SHARE ESTIMATION 21
2.3.1 KEY DATA TAKEN FROM SECONDARY SOURCES 21
2.3.2 KEY DATA TAKEN FROM PRIMARY SOURCES 21
2.3.2.1 Key industry insights 22
2.4 ASSUMPTIONS 22
3 EXECUTIVE SUMMARY 23
4 PREMIUM INSIGHTS 26
4.1 ATTRACTIVE MARKET OPPORTUNITIES IN APM 26
4.2 LIFE CYCLE ANALYSIS , BY REGION 26
4.3 MARKET INVESTMENT SCENARIO 27
4.4 REGIONAL ADOPTION SCENARIO 28
5 MARKET OVERVIEW 29
5.1 INTRODUCTION 30
5.2 MARKET SEGMENTATION 30
5.2.1 GLOBAL APM MARKET, BY PLATFORM TYPE 30
5.2.2 GLOBAL APM MARKET, BY ORGANIZATION SIZE 31
5.2.3 GLOBAL APM MARKET, BY DEPLOYMENT TYPE 31
5.2.4 GLOBAL APM MARKET, BY ACCESS TYPE 32
5.2.5 GLOBAL APM MARKET, BY VERTICAL 32
5.2.6 GLOBAL APM MARKET, BY REGION 33
5.3 MARKET DYNAMICS 33
5.3.1 DRIVERS 34
5.3.1.1 Increasing complexity of applications 34
5.3.1.2 Big data analytics 34
5.3.1.3 Globalization of business 35
5.3.1.4 Proliferation of mobile and cloud computing 35
5.3.2 RESTRAINTS 36
5.3.2.1 Lack of end-user awareness 36
5.3.2.2 Traditional approaches 36
5.3.2.3 Application design 36
5.3.3 OPPORTUNITIES 37
5.3.3.1 Advance APM analytics 37
5.3.3.2 DevOps automation 37
5.3.3.3 Log management 37
5.3.4 CHALLENGES 37
5.3.4.1 Lack of real time application visibility 37
5.3.4.2 Increasing and changing business demand 38
6 INDUSTRY TRENDS 39
6.1 INTRODUCTION 39
6.2 VALUE CHAIN ANALYSIS 39
6.3 PORTER'S FIVE FORCES ANALYSIS 40
6.3.1 THREAT OF SUBSTITUTES 41
6.3.2 BARGAINING POWER OF BUYERS 41
6.3.3 THREAT FROM NEW ENTRANTS 41
6.3.4 BARGAINING POWER OF SUPPLIERS 41
6.3.5 INTENSITY OF RIVALRY 42
7 APM MARKET ANALYSIS, BY PLATFORM TYPE 43
7.1 INTRODUCTION 44
7.2 SOFTWARE 45
7.3 SERVICES 46
7.3.1 DEPLOYMENT AND INTEGRATION 46
7.3.2 TRAINING AND EDUCATION 47
7.3.3 SUPPORT AND MAINTENANCE SERVICES 48
8 APM MARKET ANALYSIS, BY DEPLOYMENT TYPE 49
8.1 INTRODUCTION 50
8.2 ON-PREMISES 50
8.3 CLOUD 51
8.4 HYBRID 52
9 APM MARKET ANALYSIS, BY USER TYPE 53
9.1 INTRODUCTION 54
9.2 SMALL AND MEDIUM BUSINESSES (SMBS) 54
9.3 LARGE ENTERPRISES 56
10 APM MARKET ANALYSIS, BY ACCESS TYPE 58
10.1 INTRODUCTION 59
10.2 WEB APM 59
10.3 MOBILE APM 60
11 APM MARKET ANALYSIS, BY VERTICAL 61
11.1 INTRODUCTION 62
11.2 BFSI 62
11.3 MANUFACTURING 63
11.4 GOVERNMENT 64
11.5 HEALTHCARE 65
11.6 RETAIL 67
11.7 IT AND TELECOM 68
11.8 LOGISTICS AND TRANSPORTATION 69
11.9 MEDIA AND ENTERTAINMENT 70
11.10 EDUCATION 71
11.11 OTHER VERTICALS 72
12 GEOGRAPHIC ANALYSIS 74
12.1 INTRODUCTION 75
12.2 NORTH AMERICA (NA) 77
12.3 EUROPE 78
12.4 ASIA-PACIFIC (APAC) IS DRIVING THE GROWTH OF APM MARKET 79
12.5 MIDDLE EAST AND AFRICA (MEA) 81
12.6 LATIN AMERICA (LA) 82
13 COMPETITIVE LANDSCAPE 84
13.1 OVERVIEW 84
13.2 COMPETITIVE SITUATION AND TRENDS 86
13.3 NEW PRODUCT LAUNCHES, 2012-2014 87
13.4 AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, AND JOINT VENTURES, 2012-2014 88
13.5 MERGERS AND ACQUISITIONS, 2012-2014 88
13.6 VENTURE CAPITAL FUNDING, 2012-2014 89
14 COMPANY PROFILES 90
14.1 INTRODUCTION 90
(Overview, Financials, Products and Services, Strategy, and Developments)*
14.2 INTERNATIONAL BUSINESS MACHINES (IBM) 91
14.3 HEWLETT-PACKARD (HP) 94
14.4 COMPUWARE CORPORATION 98
14.5 CA TECHNOLOGIES 102
14.6 DELL SOFTWARE 105
14.7 BMC SOFTWARE 108
14.8 APPDYNAMICS 111
14.9 MICROSOFT CORPORATION 114
14.10 RIVERBED TECHNOLOGY 116
14.11 NEW RELIC 119
*Details on overview, financials, product and services, strategy, and developments might not be captured in case of unlisted companies.
15 APPENDIX 122
15.1 APM ARCHITECTURAL VIEW 122
15.2 DISCUSSION GUIDE 123
15.3 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 127
15.4 AVAILABLE CUSTOMIZATIONS 127
15.5 RELATED REPORTS 128

LIST OF TABLES

TABLE 1 APM MARKET SIZE and GROWTH, 2012-2019 ($ BILLION, Y-O-Y%) 24
TABLE 2 INCREASING COMPEXITY OF APPLICATIONS IS THE MAJOR FACTOR BOOSTING THE GROWTH OF MARKET 35
TABLE 3 LACK OF END-USER AWARENESS IS RESTRAINING THE ADOPTION 36
TABLE 4 NEW OPPORTUNITY RISING WITH THE RISE IN ANALYTICS AND DEVOPS AUTOMATION 37
TABLE 5 INCREASING AND CHANGING DEMAND OF BUSINESS IS CHALLENGING THE APM MARKET 38
TABLE 6 APM MARKET SIZE, BY PLATFORM TYPE, 2012-2019 ($BILLION) 44
TABLE 7 APM SOFTWARE MARKET SIZE, BY REGION, 2012-2019 ($BILLION) 45
TABLE 8 APM SOFTWARE MARKET SIZE, BY DEPLOYMENT MODE, 2012-2019 ($BILLION) 46
TABLE 9 APM MARKET SIZE, BY SERVICE, 2012-2019 ($BILLION) 46
TABLE 10 DEPLOYMENT AND INTEGRATION SERVICE MARKET SIZE, BY REGION,
2012-2019 ($MILLION) 47
TABLE 11 TRAINING AND EDUCATION SERVICE MARKET SIZE, BY REGION,
2012-2019 ($MILLION) 47
TABLE 12 SUPPORT AND MAINTENANCE SERVICE MARKET SIZE, BY REGION,
2012-2019 ($MILLION) 48
TABLE 13 APM MARKET SIZE, BY DEPLOYMENT TYPE, 2012-2019 ($BILLION) 50
TABLE 14 ON-PREMISES DEPLOYMENT MARKET SIZE, BY REGION, 2012-2019 ($BILLION) 50
TABLE 15 ON-PREMISES DEPLOYMENT MARKET SIZE, BY USER TYPE,
2012-2019 ($BILLION) 51
TABLE 16 CLOUD DEPLOYMENT MARKET SIZE, BY REGION, 2012-2019 ($BILLION) 51
TABLE 17 CLOUD DEPLOYMENT MARKET SIZE, BY USER TYPE, 2012-2019 ($BILLION) 52
TABLE 18 HYBRID DEPLOYMENT MARKET SIZE, BY REGION, 2012-2019 ($MILLION) 52
TABLE 19 HYBRID DEPLOYMENT MARKET SIZE, BY USER TYPE, 2012-2019 ($BILLION) 52
TABLE 20 APM MARKET SIZE, BY USER TYPE, 2012-2019 ($BILLION) 54
TABLE 21 SMBS MARKET SIZE, BY REGION, 2012-2019 ($BILLION) 55
TABLE 22 SMBS MARKET SIZE, BY ACCESS TYPE, 2012-2019 ($BILLION) 55
TABLE 23 SMBS MARKET SIZE, BY PLATFORM TYPE, 2012-2019 ($BILLION) 55
TABLE 24 LARGE ENTERPRISE MARKET SIZE, BY REGION, 2012-2019 ($BILLION) 56
TABLE 25 LARGE ENTERPRISE MARKET SIZE, BY ACCESS TYPE, 2012-2019 ($BILLION) 56
TABLE 26 SMBS MARKET SIZE, BY PLATFORM TYPE, 2012-2019 ($BILLION) 57
TABLE 27 APM MARKET SIZE, BY ACCESS TYPE, 2012-2019 ($BILLION) 59
TABLE 28 WEB APM MARKET SIZE, BY REGION, 2012-2019 ($BILLION) 60
TABLE 29 MOBILE APM MARKET SIZE, BY REGION, 2012-2019 ($BILLION) 60
TABLE 30 APM MARKET SIZE, BY VERTICAL, 2012-2019 ($BILLION) 62
TABLE 31 BFSI MARKET SIZE, BY PLATFORM TYPE, 2012-2019 ($BILLION) 63
TABLE 32 BFSI MARKET SIZE, BY USER TYPE, 2012-2019 ($BILLION) 63
TABLE 33 BFSI MARKET SIZE, BY ACCESS TYPE, 2012-2019 ($BILLION) 63
TABLE 34 MANUFACTURING MARKET SIZE, BY PLATFORM TYPE, 2012-2019 ($MILLION) 64
TABLE 35 MANUFACTURING MARKET SIZE, BY USER TYPE, 2012-2019 ($MILLION) 64
TABLE 36 MANUFACTURING MARKET SIZE, BY ACCESS TYPE, 2012-2019 ($MILLION) 64
TABLE 37 GOVERNMENT MARKET SIZE, BY PLATFORM TYPE, 2012-2019 ($MILLION) 65
TABLE 38 GOVERNMENT MARKET SIZE, BY USER TYPE, 2012-2019 ($MILLION) 65
TABLE 39 GOVERNMENT MARKET SIZE, BY ACCESS TYPE, 2012-2019 ($MILLION) 65
TABLE 40 HEALTHCARE MARKET SIZE, BY PLATFORM TYPE, 2012-2019 ($MILLION) 66
TABLE 41 HEALTHCARE MARKET SIZE, BY USER TYPE, 2012-2019 ($MILLION) 66
TABLE 42 HEALTHCARE MARKET SIZE, BY ACCESS TYPE, 2012-2019 ($MILLION) 66
TABLE 43 RETAIL MARKET SIZE, BY PLATFORM TYPE, 2012-2019 ($BILLION) 67
TABLE 44 RETAIL MARKET SIZE, BY USER TYPE, 2012-2019 ($BILLION) 67
TABLE 45 RETAIL MARKET SIZE, BY ACCESS TYPE, 2012-2019 ($BILLION) 68
TABLE 46 IT AND TELECOM MARKET SIZE, BY PLATFORM TYPE, 2012-2019 ($BILLION) 68
TABLE 47 IT AND TELECOM MARKET SIZE, BY USER TYPE, 2012-2019 ($BILLION) 68
TABLE 48 IT AND TELECOM MARKET SIZE, BY ACCESS TYPE, 2012-2019 ($BILLION) 69
TABLE 49 LOGISTICS AND TRANSPORTATION MARKET SIZE, BY PLATFORM TYPE,
2012-2019 ($MILLION) 69
TABLE 50 LOGISTICS AND TRANSPORTATION MARKET SIZE, BY USER TYPE,
2012-2019 ($MILLION) 70
TABLE 51 LOGISTICS AND TRANSPORTATION MARKET SIZE, BY ACCESS TYPE,
2012-2019 ($MILLION) 70
TABLE 52 MEDIA AND ENTERTAINMENT MARKET SIZE, BY PLATFORM TYPE,
2012-2019 ($MILLION) 70
TABLE 53 MEDIA AND ENTERTAINMENT MARKET SIZE, BY USER TYPE,
2012-2019 ($MILLION) 71
TABLE 54 MEDIA AND ENTERTAINMENT MARKET SIZE, BY ACCESS TYPE,
2012-2019 ($MILLION) 71
TABLE 55 EDUCATION MARKET SIZE, BY PLATFORM TYPE, 2012-2019 ($BILLION) 71
TABLE 56 EDUCATION MARKET SIZE, BY USER TYPE, 2012-2019 ($BILLION) 72
TABLE 57 EDUCATION MARKET SIZE, BY ACCESS TYPE, 2012-2019 ($BILLION) 72
TABLE 58 OTHER VERTICALS MARKET SIZE, BY PLATFORM TYPE, 2012-2019 ($BILLION) 72
TABLE 59 OTHER VERTICALS MARKET SIZE, BY USER TYPE, 2012-2019 ($BILLION) 73
TABLE 60 OTHER VERTICALS MARKET SIZE, BY ACCESS TYPE, 2012-2019 ($BILLION) 73
TABLE 61 APM MARKET SIZE, BY REGION, 2012-2019 ($BILLION) 75
TABLE 62 APM MARKET SIZE , BY REGION, 2012-2019 ($BILLION) 77
TABLE 63 NA: APM MARKET SIZE, BY VERTICAL, 2012-2019 ($MILLION) 78
TABLE 64 EUROPE: APM MARKET SIZE, BY VERTICAL, 2012-2019 ($MILLION) 79
TABLE 65 APAC: APM MARKET SIZE, BY VERTICAL, 2012-2019 ($MILLION) 81
TABLE 66 MEA: APM MARKET SIZE, BY VERTICAL, 2012-2019 ($MILLION) 82
TABLE 67 LA: APM MARKET SIZE, BY VERTICAL, 2012-2019 ($MILLION) 83
TABLE 68 NEW PRODUCT LAUNCHES, 2012-2014 87
TABLE 69 AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, AND JOINT VENTURES,
2012-2014 88
TABLE 70 MERGERS AND ACQUISITIONS, 2012-2014 88
TABLE 71 VENTURE FUNDINGS, 2011-2014 89

LIST OF FIGURES

FIGURE 1 GLOBAL APM MARKET: RESEARCH DESIGN 17
FIGURE 2 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 19
FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 19
FIGURE 4 BREAK DOWN OF PRIMARY INTERVIEWS: BY COMPANY TYPE, DESIGNATION,
AND REGION 20
FIGURE 5 SOFTWARE IS DOMINATING THE GLOBAL APM MARKET (2014 VS. 2019) 24
FIGURE 6 EMERGENCE OF SMALL PLAYERS AND INCREASING DEMAND ARE DRIVING THE APAC MARKET 25
FIGURE 7 MOBILE, CLOUD, AND DEVOPS HAVE BEEN THE MAJOR FACTORS DRIVING VARIOUS OPPORTUNITIES IN APM MARKET 26
FIGURE 8 LIFECYCLE ANALYSIS BY REGIONS: APAC REGION SOON TO ENTER IN EXPONENTIAL GROWTH PHASE 26
FIGURE 9 MARKET INVESTMENT SCENARIO: APAC RISES AS BEST OPPORTUNITY MARKET FOR NEXT FIVE YEARS 27
FIGURE 10 APAC WILL WITNESSES THE HIGHEST GROWTH IN THE MARKET 28
FIGURE 11 GLOBAL APM MARKET: BY PLATFORM TYPE 30
FIGURE 12 GLOBAL APM MARKET: BY ORGANIZATION SIZE 31
FIGURE 13 GLOBAL APM MARKET: BY DEPLOYMENT TYPE 31
FIGURE 14 GLOBAL APM MARKET: BY ACCESS TYPE 32
FIGURE 15 GLOBAL APM MARKET: BY VERTICAL 32
FIGURE 16 GLOBAL APM MARKET: BY REGION 33
FIGURE 17 THE APM MARKET IS BEING FUELLED BY THE NEED OF HOLISTIC AND UNIFIED SOLUTION 34
FIGURE 18 VALUE CHAIN ANALYSIS: APM MARKET 40
FIGURE 19 PORTER'S FIVE FORCE MODEL (2014) 40
FIGURE 20 SIGNIFICANT GROWTH IS EXPECTED FROM SERVICE MARKET OF APM 44
FIGURE 21 SERVICE SEGMENT WILL FLOURISH AT A RAPID RATE 45
FIGURE 22 SMBS HAVE HUGE GROWTH POTENTIAL TO PENETRATE DURING THE FORECAST PERIOD 54
FIGURE 23 GEOGRAPHIC SNAPSHOT (2014-2019) 76
FIGURE 24 APAC AND NA REGION ARE DRIVING THE APM MARKET 76
FIGURE 25 APAC : AN ATTRACTIVE DESTINATION FOR APM 77
FIGURE 26 APAC MARKET SNAPSHOT : DEMAND IS DRIVEN BY INCREASING APPLICATIONS DEMAND 80
FIGURE 27 COMPANIES ADOPTED NEW PRODUCT LAUNCH AS THE KEY GROWTH STRATEGY IN THE LAST 3 YEARS 84
FIGURE 28 CA TECHNOLOGIES GREW AT A FASTER RATE BETWEEN 2009 AND 2013 85
FIGURE 29 COMPUWARE TO LEAD THE MARKET WITH ITS EXTENSIVE PRODUCT OFFERINGS 85
FIGURE 30 MARKET EVALUATION FRAMEWORK: NEW PRODUCT LAUNCHES HAS FUELED GROWTH AND INNOVATION IN 2014 86
FIGURE 31 BATTLE FOR MARKET SHARE: NEW PRODUCT LAUNCH IS THE KEY STRATEGY 86
FIGURE 32 GEOGRAPHIC REVENUE MIX OF THE TOP 5 MARKET PLAYERS 90
FIGURE 33 IBM: BUSINESS OVERVIEW 91
FIGURE 34 IBM: SWOT ANALYSIS 93
FIGURE 35 HP: BUSINESS OVERVIEW 94
FIGURE 36 HP: SWOT ANALYSIS 97
FIGURE 37 COMPUWARE: BUSINESS OVERVIEW 98
FIGURE 38 COMPUWARE: SWOT ANALYSIS 101
FIGURE 39 CA TECHNOLOGIES : BUSINESS OVERVIEW 102
FIGURE 40 CA TECHNOLOGIES : SWOT ANALYSIS 104
FIGURE 41 DELL SOFTWARE: BUSINESS OVERVIEW 105
FIGURE 42 DELL SOFTWARE : SWOT ANALYSIS 107
FIGURE 43 BMC SOFTWARE: BUSINESS OVERVIEW 108
FIGURE 44 BMC SOFTWARE : SWOT ANALYSIS 110
FIGURE 45 MICROSOFT CORPORATION: BUSINESS OVERVIEW 114
FIGURE 46 RIVERBED TECHNOLOGY: BUSINESS OVERVIEW 116

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