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  4. > Regional Growth Opportunities for SIP Phones : SIP Phones Continue to Defy “The End of the Desktop Phone” Market Prediction

Regional Growth Opportunities for SIP Phones : SIP Phones Continue to Defy “The End of the Desktop Phone” Market Prediction

  • December 2014
  • -
  • Frost & Sullivan
  • -
  • 31 pages

Summary

Table of Contents

Definitions

IP Desktop Phones

Frost & Sullivan defines Internet protocol (IP) desktop phones as physical telephone devices with built-in IP signaling protocols (such as H.323 or SIP) that are used in conjunction with IP systems either in a hosted or premise-based environment. A n IP phone converts a standard telephone audio signal into a digital signal format that can be transmitted over the Internet. On the receiving side, an IP desktop phone converts incoming digital signals to standard telephone audio. Some IP desktop phones also allow the transmission of image data during a call, so they can be defined as IP video phones.

SIP
The Session Initiation Protocol (SIP) is a signaling protocol used for launching sessions in an IP network. A session could be a simple two-way telephone call or it could be a collaborative multimedia conference session. The ability to establish these sessions means that a host of innovative services becomes possible following an open-standard philosophy. Because of its scalability and flexibility, SIP has emerged as the most preferred IP standard for implementing voice over IP (VoIP).

SIP Phones
SIP desktop phones are IP-based devices that additionally adhere to the session initiation protocol standard, enabling interoperability with similarly SIP-compliant IP platforms. These devices offer native and basic integration with the majority of SIP systems.

IP Media Phones
IP media phones or video phones are advanced IP desktop phones equipped with larger displays and either integrated or plugged cameras to enable personal video communication, as well as provide support for advanced telephony and unified communications (UC) features and integrated business applications.

State of the Market

•The SIP phone market continues its fast-paced evolution reaching new customer segments and delivering more functionality to businesses.
•Although proprietary IP desktop phones have been showing some signs of weakness during the last few years, adoption rates for SIP devices have been increasing with most SIP phone vendors reporting double-digit year-over-year growth rates in terms of device shipments.
•In spite of the fact that SIP phone prices are expected to continue to decline as volume increases and competition intensifies, Frost & Sullivan projects the market to enjoy a positive revenue compound annual growth rate (CAGR) of percent from 2013 to 2020.
•The continued shift towards IP communications, increasing adoption of hosted telephony, the growing demand for multimedia desktop phones, and the effect of Microsoft Lync (soon to be rebranded as Skype for Business) are expected to be some of the main causes driving SIP phone market growth.
•All global theaters are enjoying SIP phone growth, with North America (NA) showing strong growth rates, Europe, the Middle East and Africa (EMEA) showing steady yet conservative growth rates, Asia Pacific (APAC) expanding its share, and Latin America (LATAM) steadily growing.
•In terms of competition, Yealink has been the major disrupter in the SIP phone space with aggressive pricing and good-quality products.
•In spite of Yealink’s growth in all international theaters, Polycom continues to lead the SIP phone market, with dominance in North America and APAC, and strong presence in EMEA and LATAM.
•While competition continues to intensify, Frost & Sullivan believes that there is still considerable room for growth for all market participants in the SIP phone market.
•This study discusses key regional characteristics of the SIP phone market. One of the key findings of this market analysis is that all world regions are poised for SIP phone growth.
•Frost & Sullivan expects this analysis to provide SIP phone vendors with valuable data insights that will help them capitalize n growth opportunities in the SIP phone market.

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