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  4. > Global Telecom Consumer Market Trends :Benchmarking/Case Studies and Strategies for Growth

The research aims at understanding consumer market trends, benchmarking current offerings, and case studies from global perspective, however, in the context of Telekom Malaysia. The company is the leader in consumer broadband and wholesale services. The study starts from context from Telekom Malaysia and explains convergence of telco services (fixed mobile convergence), partnerships with ecosystem players and models, successful partnership examples, need and use cases of high-speed fixed broadband. The study also discusses strategies and provides examples of telecom companies’ efforts to combat declining fixed voice revenues and changes in consumers buying behaviour.

Mobile Technology Progress and Convergence

Mobile technology progress makes opportunities in convergence a must-consider topic for fixed-line operators.
•Telekom Malaysia Berhad wants to understand opportunities to enhance its broadband offering* by introducing 4G technology. Relevant opportunities may relate both to Telekom Malaysia Berhad’s existing fixed broadband (FBB) business and a potential new mobile broadband (MBB) offering.
•A secondary benefit may be the ability to reclaim a share in mobile voice, based on VoLTE (Voice Over Long Term Evolution) technology.

Fixed Broadband Progress

Changing digital lifestyle of customers increases broadband usage and puts pressure on fixed broadband networks.
•Telekom Malaysia Berhad wants to understand how it can leverage its Internet infrastructure, whether customers are ready to consume Internet with bandwidths of x – Mbps, or the usage of such speeds.
•It realises that partnerships across a large ecosystem can help Telekom Malaysia Berhad grow its business and take a lead in the market. It also wants to learn from some of the key global service providers experiences as well.

Table Of Contents

Global Telecom Consumer Market Trends :Benchmarking/Case Studies and Strategies for Growth
General Context
Telekom Malaysia Berhad Strategic Motivation
Convergence of Telco Services
Partnerships (One Stop Shop)
High-Speed Fixed Broadband
Declining Fixed Voice Business
Competitive Assessment—Broadband
Relationship with OTT (Case Study)
The Frost and Sullivan Story

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