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Romanian Automotive Industry 2015

  • November 2014
  • -
  • ManagerAnticriza
  • -
  • 50 pages

This research evaluates the Romanian auto market. In order to understand the developments that took place on the Romanian market between 2008-2013 in the first chapter of the research is analyzed the evolution of the global market and its outlook. For international market are provided historical data for 2008 to 2013 and forecast for 2014-2017. Also there are financial data of the main players and a comparative analysis.

The brief analysis of the Romanian macroeconomic framework is the starting point for evaluating and estimating the domestic àuto market. For each segment are presentend: the evolution between 2008-2013; the features of the market and is made a top 10 of the most important players on the market. Each player is presented in the study and there are provided financial data and indicators for a six year period.

For deepening the research on Romanian auto market is made an analysis on NACE codes based on total values at macroeconomic level (total companies that have registered this activity as core business). It is a thorough review where financial indicators such as turnover, net profit, total debt/total assets, total number of companies, number of companies with losses / profits, number of employees, net profit margin are calculated and interpreted for 2008-2013.

In order to support foreign companies planning to enter the Romanian market in the study there were conducted the following types of analyzes: Porter Analysis, PEST Analysis and Value Chain Analysis. Also are listed the most important factors that influence the activity of a market player and recommendations for the management of companies in the sector.

Information and data on auto market were obtained from a variety of sources: European Automobile Manufacturers Association, Automotive Manufacturers and Importers

Association International, Automotive Manufacturers and Importers Association Romania, National Institute of Statistics, National Commission for Prognosis, National Bank of Romania, the National Trade Register Office, Ministry of Finance.

Table Of Contents

Romanian Automotive Industry 2015
EXECUTIVE SUMMARY
I. INTERNATIONAL AUTOMOTIVE INDUSTRY
1.1.Global automotive industry
1.2.European automotive industry
II. ROMANIAN RETAIL AUTOMOTIVE INDUSTRY
2.1. Landmarks of the domestic macroeconomic context
2.2. Vehicle production
2.3. Vehicle imports and exports
2.4. Vehicle sales
2.5. Vehicle registration
2.6. Passenger car retail
2.7. Commercial vehicle retail
2.8. Used cars market
III. MARKET ANALYSIS ON NACE CODES
IV. ROMANIAN COMPETITIVE ENVIRONMENT ANALYSIS
4.1. Competitive environment - Top 10 companies
4.2. Competitive environment - presentation of major competitors
V. VALUE CHAIN ANALYSIS
VI. PORTER ANALYSIS
VII. PEST ANALYSIS
VII. FACTORS OF INFLUENCE
IX. RECOMMENDATIONS

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ref:plp2014

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