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Romanian Food Imports 2015

  • November 2014
  • -
  • ManagerAnticriza
  • -
  • 37 pages

This comprehensive research evaluates the Romanian food imports in order to understand the developments that took place on the Romanian market between 2008-2013. In the first chapter of the research is analyzed the evolution of the global trade and its outlook. For international market are provided historical data for 2008 to 2013. Also there is a comparative analysis of macroeconomic indicators at regional level (S-E Europe).

The brief analysis of the Romanian macroeconomic framework is the starting point for evaluating and estimating the Romanian imports. For each segment (coffee; tea; rice; sugar and spices) are presentend: the development between 2008-2013 and outlook; are presented the features of the market and the most important players on the segments. Each player is presented in the study and there are provided financial data and indicators for a six year period.

In order to support foreign companies planning to enter the Romanian market in the study there were conducted the following types of analyzes: Porter Analysis, PEST Analysis and Value Chain Analysis. Also are listed the most important factors that influence the activity of a market player and recommendations for the management of companies in the sector.

Information and data on Romanian food imports were obtained from a variety of sources: BMI, Eurostat, National Institute of Statistics, National Commission for Prognosis, National Bank of Romania, the National Trade Register Office, Ministry of Finance.

Table Of Contents

Romanian Food Imports 2015
EXECUTIVE SUMMARY
I. THE GLOBAL TRADE
1.1. World imports
1.2. The situation of European imports
1.3. Romania in regional context
II. ROMANIAN IMPORTS
2.1. Domestic macroeconomic context
2.2. Romanian imports
2.3. Coffee market
2.4. Tea market
III. RICE, SUGAR AND SPICES IMPORTS
3.1. Rice market
3.2. Sugar market
3.3. Spices market
IV. VALUE CHAIN ANALYSIS
V. PORTER ANALYSIS
VI. PEST ANALYSIS
VII. FACTORS OF INFLUENCE
VIII. RECOMMENDATIONS
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