Table of Contents
This comprehensive research evaluates the Romanian beverages market on main segments: alcoholic beverages - beer market, alcoholic beverages - wine market, alcoholic beverages - spirit drinks market, non -alcoholic beverages market - soft drink industry, non -alcoholic beverages market - bottled water industry, hot beverage industry – coffee market, hot beverage industry – tea market. In order to understand the developments that took place on the Romanian market between 2008-2013 in the first chapter of the research is analyzed the evolution of the global market and its outlook. For international market are provided historical data for 2008 to 2013 and forecast for 2014-2017. Also there are financial data of the main players and a comparative analysis of macroeconomic indicators at regional level (S-E Europe).
The brief analysis of the Romanian macroeconomic framework is the starting point for evaluating and estimating the domestic beverages market. The total value of the market (and on main segments) was determined after survey and interviews with major market players. For each segment are presentend: the evolution between 2008-2013; the features of the market and is made a top 10 of the most important players on the market. Each player is presented in the study and there are provided financial data and indicators for a six year period.
For deepening the research on Romanian beverages market market is made an analysis on NACE codes based on total values at macroeconomic level (total companies that have registered this activity as core business). It is a thorough review where financial indicators such as turnover, net profit, total debt/total assets, total number of companies, number of companies with losses / profits, number of employees, net profit margin are calculated and interpreted for 2008-2013.
In order to support foreign companies planning to enter the Romanian market in the study there were conducted the following types of analyzes: Porter Analysis, PEST Analysis and Value Chain Analysis. Also are listed the most important factors that influence the activity of a market player and recommendations for the management of companies in the sector.
Information and data on Beverages market were obtained from a variety of sources:, National Institute of Statistics, National Commission for Prognosis, Ministry of Finance, European Commision, Statista, European Monitor, survey/interviews with main players.
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