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Telcos and Digital Services Strategies

  • December 2014
  • -
  • IDATE
  • -
  • 65 pages

Key opportunities around OTT and IoT

This report analyses the key opportunities in digital services for telcos, with a focus on 5 major sub-segments (M2M, cloud, video/digital content, financial services and advertising/analytics).
For each key digital market, the report identifies the market dynamics, the telco initiatives through an extensive benchmark provided as an appendix of 80 pages and the main opportunities for telcos.
The report also provides quantitative estimates and forecasts of revenues for telcos on those 5 markets and on a few other additional markets.

Table Of Contents

Telcos and Digital Services Strategies
1. Executive Summary
1.1. IoT and OTT becoming priorities
1.2. Telco initiatives in digital services
1.3. Opportunities for telcos

2. Methodology

3. Introduction

4. Key digital markets
4.1. Introduction
4.1.1. OTT markets
4.1.2. IOT markets
4.1.3. Top markets
4.2. Cellular M2M
4.2.1. Market description
4.2.2. Market structure
4.2.3. Market size
4.3. Cloud computing
4.3.1. Market description
4.3.2. Market structure
4.4. Market size
4.5. Financial services
4.5.1. Market description
4.5.2. Market structure
4.5.3. Market size
4.6. Video services and content delivery
4.6.1. Market description
4.6.2. Market structure
4.6.3. Market size
4.7. Advertising and Analytics
4.7.1. Market description
4.7.2. Market structure
4.7.3. Market size
4.8. Other markets
4.8.1. Smart grid/utilities
4.8.2. Healthcare/Wellness
4.8.3. Smart Home
4.8.4. Connected Objects

5. Market potential for telcos around digital services
5.1. Current positioning of telcos around digital services
5.2. Telco against OTT
5.2.1. OTT as intermediary between 'users' and 'others'
5.2.2. Cooperation between telcos and large OTTs
5.2.3. Transformation of telcos into OTTs
5.2.4. Telco as intermediary between 'users' and large OTTs
5.2.5. Telco as intermediate between 'users' and 'others'
5.3. Main opportunities for telcos
5.3.1. Cellular M2M
5.3.2. Cloud computing
5.3.3. Video
5.3.4. Financial services
5.3.5. Advertising and Analytics
5.4. Market sizing of the opportunities for telcos around digital services
5.4.1. Telco as competitors on digital markets?
5.4.2. Opportunities for telcos on digital markets

Tables

Table 1: Top 10 superfast broadband markets, and their share of the APAC market at the end of 2013
Table 2: Pricing for a selection of FTTx plans, at the end of 2013
Table 3: Mobile subscriber numbers in emerging APAC countries, at the end of 2013
Table 4: LTE network coverage and bands used, YE 2013
Table 5: LTE plan pricing, in July 2014
Table 6: A selection of operators' LTE plans compared
Table 7: Analogue broadcasting switchoff deadlines in APAC countries
Table 8: Top Asian operators and their regional capacity
Table 9: Main targets set by Indonesia's national broadband plan
Table 10: Mobile subscriber churn in a selection of emerging countries in Asia
Table 11: Example of granular pricing

Figures

Figure 1: Map of the countries covered by this report
Figure 2: Broadband subscriber growth in Asia-Pacific, 2014-2018
Figure 3: Growth of broadband subscribers in APAC's top 10 emerging countries, 2009-2018
Figure 4: Map of fixed broadband penetration in Asia-Pacific, at the end of 2013
Figure 5: Percentage of the population covered by fixed broadband, at the end of 2013
Figure 6: Breakdown of broadband and superfast broadband subscribers in the APAC region by access technology, at the end of 2013
Figure 7: Map of fixed broadband sub-basket value, in 2012
Figure 8: Change in mobile subscriber distribution by technology in Asia-Pacific, 2008-2018
Figure 9: Mobile subscriber breakdown by technology Asia-Pacific, at the end of 2013
Figure 10: Map of mobile penetration in Asia-Pacific, at the end of 2013
Figure 11: Breakdown of pre- and post-paid mobile subscribers in Asia-Pacific, by country, at the end of 2013
Figure 12: Map of the mobile consumption sub-basket, in 2012
Figure 13: Map of linear TV penetration in APAC households at the end of 2013
Figure 14: Map of TV ownership levels amongst Indian households, in the first half of 2013
Figure 15: Breakdown of the main broadcasting network used by APAC households to access TV programming, 2010-2014
Figure 16: Breakdown of the main broadcasting network used by households in a selection of APAC countries to access linear TV programming, at the end of 2013
Figure 17: Breakdown of linear TV revenue sources in emerging APAC markets (excluding Australia, South Korea, Japan and New Zealand) in 2013
Figure 18: Map of digital TV penetration in Asia-Pacific, at the end of 2013
Figure 19: Map of DTT technologies, in 2013
Figure 20: Map of pay-TV penetration in Asia-Pacific, at the end of 2013
Figure 21: Growth of satellite TV FTA and pay-TV households in emerging markets in APAC, 2010-2013
Figure 22: Growth of households with satellite TV access in a selection of APAC countries, between 2010 and 2013
Figure 23: Evolution of analogue and digital satellite TV households in emerging APAC markets, 2010- 2013
Figure 24: Customers covered by satellite under the Australian Broadband Guarantee in 2010 (the NBN programme's predecessor)
Figure 25: Recap of SES's efforts to build its presence in emerging regions, including APAC 36
Figure 26: Estimated regional increase in SES net satellite capacity up to 2015
Figure 27: Map of submarine cables in Asia-Pacific
Figure 28: Submarine cable connectivity in Singapore
Figure 29: Telkom Indonesia's Nusantara Super Highway backbone network
Figure 30: Telkom Indonesia's broadband targets
Figure 31: CAPEX growth in Asia-Pacific, 2008-2013
Figure 32: CAPEX growth in China and India, 2008-2013
Figure 33: Wireline and wireless CAPEX growth in China, 2008-2013
Figure 34: Wireline and wireless CAPEX growth in India, 2008-2013
Figure 35: Map of mobile licences mobiles held by Bharti Airtel in 2013
Figure 36: HDTV penetration in a selection of APAC markets, in 2013
Figure 37: Breakdown of HDTV access in a selection of APAC countries, in 2013
Figure 38: Comparison of IPTV household growth in China and in emerging APAC markets, and growth of China's market share, 2010-2014
Figure 39: HDTV access around the globe, by network in 2013
Figure 40: Breakdown of screen time by device and APAC country, for all types of content, in 2013
Figure 41: OTT video services in Malaysia
Figure 42: Breakdown of OTT video revenue in Asia-Pacific by country, 2010-2018
Figure 43: Breakdown of OTT video revenue by segment in emerging APAC markets (excluding Australia, South Korea, Japan and New Zealand), 2010-2018
Figure 44: Examples of hybrid terrestrial-broadband TV services
Figure 45: Broadband satellite subscriber growth in Asia-Pacific, 2014-2018
Figure 46: Evolution of the number of households accessing a satellite TV service in emerging APAC countries and annual growth rate, 2014-2018
Figure 47: Growth of the number of households accessing a satellite TV service (FTA or Pay-TV) in emerging APAC countries, 2014-2018

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