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Summary
This report brings together consumer insight and market data to provide a comprehensive brief of the Australian Bakery & Cereals market. This allows for the rapid identification of key growth opportunities across major Bakery & Cereals categories.

Key Findings
- Health concerns will increasingly impact the consumption behavior of Australians, with consumers seeking various options to consume frequently in smaller portions and control weight

- Hypermarkets & Supermarkets are the leading retailers of Bakery & Cereals market in Australia, high retail concentration in the predominantly urban Australian population

- A rise in the number of in-store bakeries and Artisanal Bakeries will change market dynamics as consumers will increasingly prefer fresh baked Artisanal and in-store Bakery products to branded products

- Indulgence is an important factor as Australia has a significant young and adult population that looks out to taste available options

- Bread & Rolls is the highest valued category with a market share of 32.1% in 2013

Synopsis
Health and Busy Lives are the leading motivational factors influencing Bakery & Cereals consumption in Australia. While busy work life has driven demand for on-the-go and all-in-one combo packs, the demand for nutritive and low-fat ‘better-for-you’ products, is also rising due to their health claims. Additionally, as many Australians prefer fresh products, Food & Drink Specialists are likely to grow in importance for Bakery & Cereals distribution, especially for categories such as Cakes, Pastries & Sweet Pies, Cookies, and high-end Morning Goods.

Reasons To Buy
This report brings together consumer insight and market data to provide a comprehensive brief of the Australian Bakery & Cereals market. This allows for the rapid identification of key growth opportunities across major Bakery & Cereals categories.

Table Of Contents

Market Focus: Trends and Developments in the Bakery and Cereals sector in Australia to 2018
Table of Contents
Executive Summary
Future Outlook

Country Context
- Macro economic analysis
- Overview - Consumption habits

Sector Analysis
- Overall value- volume analysis
- Value- volume analysis by categories
- Market share analysis

Consumer Overview
- Key trends

Private labels
- Private label vs national brand penetration
- Growth analysis

Distribution insights
- Leading retailers
- Key distribution formats by categories

Packaging Insight
- Key packaging material and type
- Top packing closures and outers

Leading players with market share
Data Appendix and Summary Methodology

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