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  4. > Market Focus: Trends and Developments in the Bakery and Cereals sector in Malaysia

Summary
This report brings together consumer insight and market data to provide a comprehensive brief of the Malaysian Bakery & Cereals sector. This allows for the rapid identification of key growth opportunities across major Bakery & Cereals categories and their packaging.

Key Findings
- The food retail market in Malaysia is dominated by Convenience Stores and has the presence of both international and domestic players.

- Urbanization in Malaysia is rapid and the movement in second and third tiered cities has led to growth of the Bakery & Cereals market across categories.

- As convenience is important to the Malaysian consumer, many small neighborhood stores have opened. Brands need to ensure the availability of Bakery & Cereal Products in these stores.

- Due to the huge young population in Malaysia, product innovation, novel packaging, and products with long life are the factors that will influence the buying decision of young Malaysian consumers.

- Bread & Rolls is the leading category by value in Malaysia, recording a moderate growth rate due to its existent high penetration rate.

Synopsis
Malaysia has a multi-ethnic population, with different food habits, which is driving growth of customized and innovative products. Additionally, 54% of the population is below 30 years of age and lead a busy life due to long working hours and active social lives. Products that cater to age-specific needs and the diverse food habits of the various ethnicities, while adding innovative aspects and ingredients to the products, will drive growth of the Malaysian Bakery & Cereals market.

Reasons To Buy
This overview of the consumer and market dynamics of the Malaysian Bakery & Cereals sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.

Table Of Contents

Market Focus: Trends and Developments in the Bakery and Cereals sector in Malaysia
Table of Contents
Executive Summary
Future Outlook

Country Context
- Macro economic analysis
- Overview - Consumption habits

Sector Analysis
- Overall value- volume analysis
- Value- volume analysis by categories
- Market share analysis

Consumer Overview
- Key trends

Private labels
- Private label vs national brand penetration
- Growth analysis

Distribution insights
- Leading retailers
- Key distribution formats by categories

Packaging Insight
- Key packaging material and type
- Top packing closures and outers

Leading players with market share
Data Appendix and Summary Methodology

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