Table of Contents
The total market was estimated at x units in 2013; it is likely to witness a x % CAGR from 2013 to 2018.
•In 2013, total off highway vehicles (OHV) sales amounted to x units, construction machinery to x units, and material handling to x units.
•The market experienced robust growth with new foreign direct investment (FDI) and government investments.
•Despite the global and the European economic crises, the market is expected to experience robust growth, at a compound annual growth rate (CAGR) of x % from 2013 to 2018.
•Caterpillar, Komatsu Ltd., J C Bamford Excavators Ltd (JCB), AB Volvo (Volvo), and HYUNDAI MOTOR COMPANY (Hyundai) dominated the market. Established dealership networks, strong after-sales services, and reliable/robust product offerings were the key selling points.
•Caterpillar held close to x % of the market share in sales, and was the largest original equipment manufacturer (OEM) in OHV sales.
•OEMs will make new investments to increase their local presence to meet the strong domestic demand and the exports to African countries.
•OEMs will focus on setting up parts warehouses to meet local requirements, thereby ensuring quick and effective supply to end users.
•High-quality OHVs that are price-competitive and have strong dealership/service networks supported demand and after-sales services, such as the availability of stock and spare parts.
•Market liberalization will result in further FDI and the introduction of new product technologies.
Barriers to Entry
•The market was dominated by Japanese and U.S. OEMs that established facilities throughout the region.
•New entrants/competitors faced challenges trying to tap into the market, which was dominated by well-established brands and comprehensive service chains.
•To beat the competition, OEMs will have to focus on local demand in terms of product customization.
•Onsite service capability, along with superior delivery mechanisms, will be the key end-user requirements that will help new entrants penetrate the market.
Key projects are driving the use of OHVs; the major ones include Expo 2020 and the FIFA World Cup 2022.
•The emphasis on roads, railways, housing, and electricity infrastructure, along with projects worth $ x billion, the Auto Expo in 2020, and the Football World Cup in 2022, is likely to drive OHV sales volumes to x units by 2018.
•After the collapse in 2009-10, the market has recovered steadily. UAE, KSA, and Qatar present interesting opportunities for OEMs to leverage this phenomenal growth, thereby bolstering regional OHV sales.
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