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Baby Food in Egypt 2014

  • December 2014
  • -
  • ERC
  • -
  • 94 pages

Summary
“Baby Food in Egypt 2014” is a new report by ERC that analyzes the Baby Food industry demand prospects in Egypt, key segments, features and developments, future projections based on various trends. This report also examines trends which are currently affecting the industry. Furthermore, it profiles various companies in the Baby Food industry in Egypt along with the foreign trade involving the Baby Food industry.

Key Findings
- The market for baby food in Egypt is relatively small, with per capita consumption levels amounting to 5.67kg in 2013.
- The value of the baby food market grew by 188% between 2007 and 2013, reaching E£ 1,379 million (US$ 201 million) at current prices.
- Sales of milks and cereals also made advances, with volume sales levels increasing by 46.2% and 49.2% respectively between 2007 and 2013.

Synopsis
- “Baby Food in Egypt 2014” report is a qualitative report providing extensive and highly detailed consumption data on the Baby Food industry in Egypt.
- This report is the result of ERC's extensive market research covering Baby Food in Egypt. The report provides consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise in the Baby Food industry in order to offer extensive data about the trends and dynamics affecting the Baby Food industry in Egypt.
- This report is aimed at companies operating in the Baby Food industry and for new companies considering entry into Egypt Baby Food industry.
- This report provides detailed data for the various companies operating in the Baby Food industry in Egypt along with their key focus product sectors.
- Market profile of the various product sectors of the Baby Food industry has also been provided in this report with the key features and developments, segmentation, per capita trends and the various manufacturers and brands.
- This report also provides an overview of Food Retailing in Egypt, with a mention of the major Food retailers in the country, along with the Food distribution in Egypt.
- This report also provides future projections of the Baby Food industry in Egypt considering various trends which are likely to affect the industry.

Reasons To Buy
- Baby Food companies require a detailed understanding of Baby Food consumption by individual product categories in order to align their sales and marketing efforts with the latest trends in the market. This report clarifies in detail, by product category, where the growth opportunities are in Baby Food industry to enable effective marketing plan

- As consumers' product demands evolve, the dynamics between different Baby Food types also change - favoring some product categories and leaving others increasingly out of line with demand patterns. As a result, understanding the shifting market dynamics is key to ensuring maximum sales in the future

- The differing growth rates in overall product category sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes for marketers

- The report provides the latest data on market dynamics in the Baby Food industry in Egypt market, providing marketers with essential data in order to understand their own position in the market and to identify where to compete in the future

Table Of Contents

Baby Food in Egypt 2014
Table of Contents
Executive Summary
Market Size
Baby Food: Market Size, 2007-2013
Market Structure
Baby Food: Market Segmentation, 2013
Market Trends
Baby Food: % Growth, 2007-2013
Per Capita
Baby Food: Per Capita Consumption and Expenditure, 2012 and 2013
Major Developments
Distribution
The Suppliers
Manufacturer Shares, 2013
The Future
Projected Market Size, 2019 and Growth Rates, 2013-2019
Background to the Market
The Baby Population
Birth and Population Trends, 2003-2013
The Baby Population, 2007-2013
Birth and Birth Rates by Region, 2012
The Consumer
Incidence of Poverty, 2008/09-2012/13
Population by Socio-Economic Groups, 2009
Working Women
Trends in Working Women, 2007-2014
Women's Work Status by Region, 2001
Breastfeeding
Breastfeeding by Age of Baby, 2005 and 2008
Average Duration of Breastfeeding, 2005 and 2008
Consumption of Infant Formula, 2005 and 2008
Market Profile
Overview
Introduction
Key Features and Developments
Baby Food: Market Value, Current Prices, 2007-2013
Baby Food: Market Value, Constant Prices, 2007-2013
Baby Food: Market Value, US Dollars, 2007-2013

Baby Food: Market Volume, 2007-2013
Baby Food: Per Capita Expenditure, Current Prices, 2007-2013
Baby Food: Per Capita Expenditure, Constant Prices, 2007-2013
Baby Food: Per Capita Expenditure, US Dollars, 2007-2013
Baby Food: Per Capita Consumption Trends, 2007-2013
Manufacturers and Brands
Baby Food: Manufacturer Market Shares by Sector, 2013
Baby Food: Manufacturer Market Shares, Volume Trends, 2007-2013
Baby Food: Manufacturer Market Shares, Value Trends, 2007-2013
Baby Milks
Key Features and Developments
Baby Milks: Sector Trends, 2007-2013
Per Capita Trends
Baby Milks: Per Capita Expenditure and Consumption, 2007-2013
Sector Segmentation
Baby Milks: Sector Segmentation, Volume, 2007-2013
Baby Milks: Sector Segmentation, Value, 2007-2013
Baby Milks: Brand Price Analysis, 2014
Baby Milks: Brand Price Positioning Analysis, 2014
Manufacturers and Brands
Baby Milks: Manufacturer Market Shares, Volume Trends, 2007-2013
Baby Milks: Manufacturer Market Shares, Value Trends, 2007-2013
Baby Milks: Shares of Leading Brands, 2008
Baby Milks: Brands By Segment, 2014
Baby Cereals
Key Features and Developments
Baby Cereals: Sector Trends, 2007-2013
Per Capita Trends
Baby Cereals: Per Capita Expenditure and Consumption, 2007-2013
Sector Segmentation
Manufacturers and Brands
Baby Cereals: Manufacturer Market Shares, Volume Trends, 2007-2013
Baby Cereals: Manufacturer Market Shares, Value Trends, 2007-2013
Baby Meals and Other Baby Food
Key Features and Developments
Baby Meals and Other Baby Food: Sector Trends, 2007-2013
Per Capita Trends
Baby Meals and Other Baby Food: Per Capita Expenditure and Consumption,
2007-2013

Sector Segmentation
Baby Meals and Other Baby Food: Sector Segmentation, Volume, 2007-2013
Baby Meals and Other Baby Food: Sector Segmentation, Value, 2007-2013
Manufacturers and Brands
Baby Meals and Other Baby Food: Manufacturer Market Shares,
Volume Trends, 2007-2013
Baby Meals and Other Baby Food: Manufacturer Market Shares,
Value Trends, 2007-2013
Distribution
Retailing
Retail Structure
Trends in Numbers of Retail Outlets, 2008-2013
Trends in Food Sales via Modern Grocery Outlets, 2001-2013
Major Retail Chains, 2011/12 and 2013/14
Importing
Baby Food Retailing
Baby Food: Sales by Outlet Type, 2007-2013
Storecheck Analysis
Introduction
Baby Food: Facings Allocation by Product Type
Baby Food: Facings Allocation by Manufacturer and Product Type
Baby Food: Facings Allocation by Pack Type and Sector
Baby Food: Facings Allocation by Pack Size and Product Type
Baby Food: Facings Allocation by Country of Origin and Sector
The Suppliers
Company Profiles
Introduction
Baby Food: Manufacturer Representation Value, 2013
Baby Food: Manufacturer Representation Volume, 2013
Danone
Danone: Market Shares, 2013
Nestle Egypt SAE
Nestle: Market Shares, 2013
Hero Middle East and Africa
Hero: Market Shares, 2013
Other Suppliers

Production and Trade
Production
Imports
Baby Food: Imports by Sector, Volume, 2009-2013
Baby Food: Imports by Sector, Value, 2009-2013
Imports of Baby Food by Sector and by Country of Origin, Volume,
2012 and 2013
Imports of Baby Food by Sector and by Country of Origin, Value,
2012 and 2013
Exports
Baby Food: Exports by Sector, Volume, 2009-2013
Baby Food: Exports by Sector, Value, 2009-2013
Exports of Baby Food by Sector and by Country of Origin, Volume
2012 and 2013
Exports of Baby Food by Sector and by Country of Origin, Value,
2012 and 2013
The Future
Live Birth Trends
Birth and Population Projections, 2007-2019
The Baby Population, 2013-2019
Consumer Attitudes
Future Trends
Baby Food: Market Value Forecasts, Current Prices, 2013-2019
Baby Food: Market Value Forecasts, Constant Prices, 2013-2019
Baby Food: Market Forecasts, US Dollars, 2013-2019
Baby Food: Market Volume Forecasts, 2013-2019
Baby Food: Per Capita Expenditure Forecasts, Current Prices, 2013-2019
Baby Food: Per Capita Expenditure Forecasts, Constant Prices, 2013-2019
Baby Food: Per Capita Expenditure Forecasts, US Dollars, 2013-2019
Baby Food: Per Capita Consumption Forecasts, 2013-2019
Economic and Demographic Background
Economic and Political Summary
Economic Background
Economic Indicators, 2007-2014
RPI Trends, 2007-2019
Demographic Data
Population Trends, 2007-2019
Population by Age and Sex, 2013
Appendix: Storecheck Results
Baby Milks
Baby Cereals
Wet Savoury Meals
Wet Sweet Meals
Finger Foods

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ref:plp2014

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