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Report Description The high and rapidly increasing popularity of social media platforms such as Facebook, YouTube, and Twitter is expected to revolutionize the marketing strategies employed in the pharmaceuticals industry. In addition to marketing, an increasing number of pharma players have also begun leveraging these platforms to enhance consumer relationships and improve brand management, based on the market intelligence generate...More »
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... Competition cause-related marketing buying power strategic philanthropy disposable income green marketing discretionary income consumerism willingness to spend codes of conduct ...
... Time each month to review the previous month and adjust the year as needed. Remember, digital marketing takes at least 6 months to see true results, but the first year is the most critical ...
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