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Bath and Shower in Finland

  • April 2016
  • -
  • Euromonitor International
  • -
  • 33 pages

Two key trends occurred within bath and shower in 2015. Firstly, within mass brands, consumers opted for lower cost options. This led to heavy price-based competition and little new product development in the mass category. On the other hand, lower sales volume pharma brands introduced new products with added value. For example, pharma brands such as Eucerin by Beiersdorf Finland Oy and Avène by Oriola Finland Oy introduced new product types in 2015. In addition, new lifestyle positioned...

Euromonitor International's Bath and Shower in Finland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Bar Soap, Bath Additives, Body Wash/Shower Gel, Intimate Hygiene, Liquid Soap, Talcum Powder.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bath and Shower market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Bath and Shower in Finland
BATH AND SHOWER IN FINLAND
Euromonitor International
April 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Bath and Shower by Category: Value 2010-2015
Table 2 Sales of Bath and Shower by Category: % Value Growth 2010-2015
Table 3 Sales of Bath and Shower by Premium vs Mass: % Value 2010-2015
Table 4 NBO Company Shares of Bath and Shower: % Value 2011-2015
Table 5 LBN Brand Shares of Bath and Shower: % Value 2012-2015
Table 6 LBN Brand Shares of Premium Bath and Shower: % Value 2012-2015
Table 7 Forecast Sales of Bath and Shower by Category: Value 2015-2020
Table 8 Forecast Sales of Bath and Shower by Category: % Value Growth 2015-2020
Table 9 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2015-2020
Berner Oy in Beauty and Personal Care (finland)
Strategic Direction
Key Facts
Summary 1 Berner Oy: Key Facts
Summary 2 Berner Oy: Operational Indicators
Competitive Positioning
Summary 3 Berner Oy: Competitive Position 2015
Bodim Port Oy in Beauty and Personal Care (finland)
Strategic Direction
Key Facts
Summary 4 Bodim Port Oy: Key Facts
Summary 5 Bodim Port Oy: Operational Indicators
Company Background
Chart 1 Bodim Port Oy: The Body Shop in Hyvinkää
Internet Strategy
Private Label
Competitive Positioning
Summary 6 Bodim Port Oy: Competitive Position 2015
Cederroth Oy in Beauty and Personal Care (finland)
Strategic Direction
Key Facts
Summary 7 Cederroth Oy: Key Facts
Summary 8 Cederroth Oy: Operational Indicators
Competitive Positioning
Summary 9 Cederroth Oy: Competitive Position 2015
Lumene Oy in Beauty and Personal Care (finland)
Strategic Direction
Key Facts
Summary 10 Lumene Oy: Key Facts
Summary 11 Lumene Oy: Operational Indicators
Competitive Positioning
Summary 12 Lumene Oy: Competitive Position 2015
Executive Summary
Bleak Economic Situation Restrains Sales Growth Within Beauty and Personal Care
Movement Within and Between Price Bands
Fierce Competition Benefits Biggest Players
Convenient Multipurpose Products Record Good Sales
Growth During Start of Forecast Period To Be Affected by Poor Economic Outlook
Key Trends and Developments
Poor Economic Growth Affects Beauty and Personal Care Sales
Pharmacy Channel Offers Opportunities in Beauty and Personal Care in Finland
Product Category Boundaries Blurring Within Beauty and Personal Care
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2010-2015
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 12 Sales of Premium Beauty and Personal Care by Category: Value 2010-2015
Table 13 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2012-2015
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2010-2015
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2010-2015
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2015
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
Table 23 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Sources
Summary 13 Research Sources












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