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Bath and Shower in Guatemala

  • April 2016
  • -
  • Euromonitor International
  • -
  • 21 pages

Bath and shower in Guatemala recorded strong growth in 2015, increasing in current value by 7% to reach GTQ613 million. Innovation remained an important factor for brand positioning in the category during 2015, although it did not necessarily yield positive results in terms of sales. Launches such as Protex Omega 3 were supported by strong advertising and promotional campaigns, refreshing the category while the bulk of sales remain held by traditional categories such as bar soap.

Euromonitor International's Bath and Shower in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Bar Soap, Bath Additives, Body Wash/Shower Gel, Intimate Hygiene, Liquid Soap, Talcum Powder.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bath and Shower market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Bath and Shower in Guatemala
BATH AND SHOWER IN GUATEMALA
Euromonitor International
April 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Bath and Shower by Category: Value 2010-2015
Table 2 Sales of Bath and Shower by Category: % Value Growth 2010-2015
Table 3 Sales of Bath and Shower by Premium vs Mass: % Value 2010-2015
Table 4 NBO Company Shares of Bath and Shower: % Value 2011-2015
Table 5 LBN Brand Shares of Bath and Shower: % Value 2012-2015
Table 6 LBN Brand Shares of Premium Bath and Shower: % Value 2012-2015
Table 7 Forecast Sales of Bath and Shower by Category: Value 2015-2020
Table 8 Forecast Sales of Bath and Shower by Category: % Value Growth 2015-2020
Table 9 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2015-2020
Productos Avon De Guatemala SA in Beauty and Personal Care (guatemala)
Strategic Direction
Key Facts
Summary 1 Productos Avon de Guatemalan SA: Key Facts
Summary 2 Productos Avon de Guatemalan SA: Operational Indicators
Competitive Positioning
Summary 3 Productos Avon de Guatemala, SA: Competitive Position 2015
Executive Summary
A Strong Performance Is Seen in Beauty and Personal Care in 2015
Growth Is Derived From Consumers at Both Ends of the Socioeconomic Scale
the Combination of Strong Local Presence and Widespread International Presence Pays Off
Increased Segmentation for New Products
Strong Future Opportunities for Development
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2010-2015
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 12 Sales of Premium Beauty and Personal Care by Category: Value 2010-2015
Table 13 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2012-2015
Table 17 Distribution of Beauty and Personal Care by Format: % Value 2010-2015
Table 18 Distribution of Beauty and Personal Care by Format and Category: % Value 2015
Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Definitions:
Sources
Summary 4 Research Sources












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