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In customer analytics, each solution and service plays an important role in the overall market. These solutions and services support a broad spectrum of multi-functional applications such as customer acquisition, retention, loyalty management, behavioral analysis, predictive analysis, pattern analysis, customer segmentation, and various others. The customer analytics is the process of integrating multiple channels over a single platform to give a better understanding about the customer behavior enabling the marketers to make better business decisions in real time. The solution provides multi-dimensional perceptions about the business and its associated customers. As the web analytics solutions reflect the online buyer’s response to the online marketing activities; but it is not capable of analyzing the offline purchasing behavior of a customer over offline marketing or how does offline marketing affects the online buying behaviors of a customer.

The key identification points of the customer analytics are the customer’s behavior pattern, traffic rates and advertising impact analysis which eventually helps in customer acquisition and convert potential customer into an actual buyer.

Most of the small and medium businesses (SMBs) as well as large enterprises are focusing on gaining strong insights out of the unstructured customer data for attaining enhanced marketing effectiveness by making improved business strategies and decisions. This would further help reduce causes of customer attrition and hence assist retailers in providing enhanced customer experience. The customer analytics solutions also help the digital retailers in ad campaign management, customer segmentation and loyalty management.

The customer analytics market research report consists of the future market trends of customer analytics market; it also presents detailed analysis, market sizing, and forecasting for the emerging submarkets of customer analytics. The report is segmented into customer analytics solutions, services, deployment types, organization size, verticals, and market. The multichannel analytics market research report analyzes global adoption trends, future growth potential, key drivers, competitive outlook, restraints, opportunities, multichannel analytics market ecosystem, and emerging technologies in this market.

The report is expected to help the market leaders/new entrants in this market in the following ways:
1. This report segments the market into solutions and services, covering this market comprehensively. The report provides the closest approximations of the revenue numbers for the overall market and the sub-segments.
2. This report will help the industry leaders better understand the competitors and gain more insights to better position their business. There is a separate section on competitive landscape that includes competitors’ ecosystem and their roles in the market. Besides, there are company profiles of the top 10 players in this market. In this section, market internals are provided that can put them ahead of the competitors.

The report helps them to understand the overall growth of the market. The report provides information and analysis of key market drivers, restraints, challenges, and opportunities.

Table Of Contents

Customer Analytics Market by Solution - Global Forecasts and Analysis (2014 - 2019)
TABLE OF CONTENTS

1 INTRODUCTION 13
1.1 OBJECTIVES OF THE STUDY 13
1.2 MARKET DEFINITION 13
1.3 MARKET SCOPE 13
1.3.1 MARKETS COVERED 14
1.3.2 YEARS CONSIDERD IN THE REPORT 15
1.4 CURRENCY and PRICING 15
1.5 LIMITATIONS 15
1.6 STAKEHOLDERS 15
2 RESEARCH METHODOLOGY 16
2.1 RESEARCH DATA 16
2.1.1 SECONDARY DATA 17
2.1.1.1 Key Data From Secondary Sources 17
2.1.2 PRIMARY DATA 17
2.1.2.1 Key Data From Primary Sources 18
2.1.2.2 Key Industry Insights 19
2.1.2.3 Breakdown of Primaries 19
2.2 MARKET SIZE ESTIMATION 19
2.2.1 BOTTOM-UP APPROACH 20
2.2.2 TOP-DOWN APPROACH 20
2.3 MARKET BREAKDOWN AND DATA TRIANGULATION 21
2.4 RESEARCH ASSUMPTIONS AND LIMITATIONS 22
2.4.1 ASSUMPTIONS 22
2.4.2 LIMITATIONS 23
3 EXECUTIVE SUMMARY 24
4 PREMIUM INSIGHTS 27
4.1 ATTRACTIVE MARKET OPPORTUNITIES IN CUSTOMER ANALYTICS MARKET 27
4.2 LIFECYCLE ANALYSIS, BY REGIONS 28
4.3 MARKET INVESTMENT SCENARIO 29
4.4 PRODUCT GROWTH MATRIX 30
4.5 REGIONAL ADOPTION SCENARIO: SOLUTIONS 31
5 MARKET OVERVIEW 32
5.1 INTRODUCTION 33
5.2 MARKET SEGMENTATION 33
5.2.1 BY SOLUTION 34
5.2.2 BY SERVICE 34
5.2.3 BY DEPLOYMENT MODEL 35
5.2.4 BY ORGANIZATION SIZE 35
5.2.5 BY VERTICAL 36
5.2.6 BY REGION 36
5.3 MARKET DYNAMICS 37
5.3.1 DRIVERS 37
5.3.1.1 Changing Landscape of Business Intelligence and Big Data 37
5.3.1.2 Increased Spending Over Analytics 38
5.3.1.3 Increasing Social Media Users 38
5.3.2 RESTRAINTS 38
5.3.2.1 Lack of Skilled Expertise 38
5.3.2.2 Unavailability of Standardization 38
5.3.3 OPPORTUNITIES 39
5.3.3.1 Customer Insights To Anticipate Customer Needs 39
5.3.3.2 Integration Across Multiple Functions and Channels 39
5.3.3.3 Operationalization Of Insights 39
5.3.3.4 Increasing Cloud Adoption Trend 39
5.3.4 CHALLENGES 39
5.3.4.1 Data Security And Privacy Concern 39
5.3.4.2 Embedding Customer Analytics Into Frontline Operation 39
6 INDUSTRY TRENDS 40
6.1 VALUE CHAIN 40
6.2 ECOSYSTEM 41
6.3 PORTER'S FIVE FORCES ANALYSIS 43
6.3.1 THREAT FROM NEW ENTRANTS 43
6.3.2 THREAT FROM SUBSTITUTES 43
6.3.3 BARGAINING POWER OF SUPPLIERS 44
6.3.4 BARGAINING POWER OF BUYERS 44
6.3.5 INTENSITY OF RIVALRY 45
6.4 STRATEGIC BENCHMARKING 45
7 CUSTOMER ANALYTICS MARKET, BY SOLUTIONS 46
7.1 INTRODUCTION 47
7.2 DATA MANAGEMENT/EXTRACT, TRANSFORM, AND LOAD (ETL) 50
7.3 ANALYTICAL TOOLS/MODULES 51
7.4 SOCIAL MEDIA ANALYTICAL TOOLS 52
7.5 VOICE OF CUSTOMER (VOC) 53
7.6 WEB ANALYTICAL TOOLS 54
7.7 DASHBOARD AND REPORTING TOOLS 55
8 CUSTOMER ANALYTICS MARKET, BY SERVICES 56
8.1 INTRODUCTION 57
8.2 PROFESSIONAL SERVICES 58
8.3 SUPPORT AND MAINTENANCE SERVICES 59
9 CUSTOMER ANALYTICS MARKET, BY DEPLOYMENT MODELS 60
9.1 INTRODUCTION 61
9.2 ON-PREMISE DEPLOYMENT 62
9.3 CLOUD DEPLOYMENT 63
10 CUSTOMER ANALYTICS MARKET, BY ORGANIZATION SIZE 64
10.1 INTRODUCTION 65
10.2 SMALL MEDIUM BUSINESS (SMBS) 66
10.3 LARGE ENTERPRISES 67
11 CUSTOMER ANALYTICS MARKET, BY VERTICALS 68
11.1 INTRODUCTION 69
11.2 BFSI 70
11.3 WHOLESALE AND RETAIL 72
11.4 TELECOMMUNICATION AND IT 74
11.5 UTILITIES 76
11.6 HEALTHCARE 78
11.7 TRAVEL AND HOSPITALITY 80
11.8 TRANSPORTATION AND LOGISTICS 82
11.9 MEDIA AND ENTERTAINMENT 84
11.10 MANUFACTURING 86
11.11 OTHERS 88
12 CUSTOMER ANALYTICS MARKET, BY REGION 90
12.1 INTRODUCTION 91
12.2 NORTH AMERICA (NA) 95
12.3 EUROPE 96
12.4 ASIA-PACIFIC (APAC) 97
12.5 MIDDLE-EAST AND AFRICA (MEA) 98
12.6 LATIN AMERICA (LA) 99
13 COMPETITIVE LANDSCAPE 100
13.1 OVERVIEW 100
13.2 COMPETITIVE SITUATION AND TRENDS 102
13.3 MERGERS AND ACQUISITIONS 103
13.4 VENTURE FUNDINGS 104
14 COMPANY PROFILES 106
(Business Overview, Products and Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)*
14.1 FAIR ISAAC CORPORATION (FICO) 107
14.2 INTERNATIONAL BUSINESS MACHINES (IBM) 110
14.3 ORACLE CORPORATION 113
14.4 PITNEY BOWES INC. 116
14.5 SAP AG 118
14.6 ACTUATE SOFTWARE CORPORATION 121
14.7 SAS INSTITUTE INC. 123
14.8 VERINT SYSTEM INC. 125
14.9 ANGOSS SOFTWARE CORPORATION 127
14.10 TEOCO CORPORATION 129
*Details on Business Overview, Products and Services, Key Insights, Recent Developments, SWOT Analysis, MnM View might not be captured in case of unlisted companies.
15 APPENDIX 130
15.1 EXCERPTS FROM INDUSTRY EXPERTS 130
15.2 DISCUSSION GUIDE 131
15.3 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 134
15.4 AVAILABLE CUSTOMIZATIONS 135
15.5 RELATED REPORTS 136

LIST OF TABLES

TABLE 1 CUSTOMER ANALYTICS OVERALL MARKET SIZE, 2014-2019 ($ MILLION) 26
TABLE 2 CUSTOMER ANALYTICS MARKET SIZE, BY SOLUTIONS, 2014-2019 ($ MILLION) 47
TABLE 3 CUSTOMER ANALYTICS MARKET GROWTH, BY SOLUTION, 2014-2019 (Y-O-Y %) 48
TABLE 4 CUSTOMER ANALYTICS SOLUTION MARKET SIZE, BY REGIONS,
2014-2019 ($MILLION) 48
TABLE 5 DATA MANAGEMENT/ETL SOLUTION MARKET SIZE, BY REGION,
2014-2019 ($ MILLION) 50
TABLE 6 ANALYTICAL TOOLS/MODULES MARKET SIZE, BY REGION, 2014-2019 ($ MILLION) 51
TABLE 7 SOCIAL MEDIA ANALYTICAL TOOLS MARKET SIZE, BY REGION,
2014-2019 ($ MILLION) 52
TABLE 8 VOC MARKET SIZE, BY REGIONS, 2014-2019 ($ MILLION) 53
TABLE 9 WEB ANALYTICAL TOOLS MARKET SIZE, BY REGION, 2014-2019 ($ MILLION) 54
TABLE 10 DASHBOARD AND REPORTING TOOLS MARKET SIZE, BY REGION,
2014-2019 ($ MILLION) 55
TABLE 11 CUSTOMER ANALYTICS MARKET SIZE, BY SERVICES, 2014-2019 ($ MILLION) 57
TABLE 12 CUSTOMER ANALYTICS MARKET GROWTH, BY SERVICES, 2014-2019 (Y-O-Y %) 57
TABLE 13 CUSTOMER ANALYTICS SERVICES MARKET SIZE, BY REGION,
2014-2019 ($ MILLION) 57
TABLE 14 PROFESSIONAL SERVICES MARKET SIZE, BY REGION, 2014-2019 ($ MILLION) 58
TABLE 15 SUPPORT AND MAINTENANCE SERVICES MARKET SIZE, BY REGION,
2014-2019 ($ MILLION) 59
TABLE 16 CUSTOMER ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL,
2014-2019 ($ MILLION) 61
TABLE 17 CUSTOMER ANALYTICS MARKET GROWTH, BY DEPLOYMENTS,
2014-2019 (Y-O-Y %) 61
TABLE 18 ON-PREMISE DEPLOYMENT MODELS MARKET SIZE, BY REGION,
2014-2019 ($ MILLION) 62
TABLE 19 CLOUD DEPLOYMENT MARKET SIZE, BY REGION, 2014-2019 ($ MILLION) 63
TABLE 20 CUSTOMER ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE,
2014-2019 ($ MILLION) 65
TABLE 21 CUSTOMER ANALYTICS MARKET GROWTH RATE, BY ORGANIZATION SIZE,
2014-2019 (Y-O-Y %) 65
TABLE 22 SMBS MARKET SIZE, BY REGION, 2014-2019 ($ MILLION) 66
TABLE 23 LARGE ENTERPRISES MARKET SIZE, BY REGION, 2014-2019 ($ MILLION) 67
TABLE 24 CUSTOMER ANALYTICS MARKET SIZE, BY VERTICAL, 2014-2019 ($ MILLION) 69
TABLE 25 CUSTOMER ANALYTICS MARKET GROWTH RATE, BY VERTICAL,
2014-2019 (Y-O-Y %) 69
TABLE 26 BFSI MARKET SIZE, BY SOLUTION, 2014-2019 ($ MILLION) 71
TABLE 27 BFSI MARKET SIZE, BY SERVICES, 2014-2019 ($ MILLION) 71
TABLE 28 BFSI MARKET SIZE, BY DEPLOYMENT MODELS, 2014-2019 ($ MILLION) 72
TABLE 29 BFSI MARKET SIZE, BY ORGANIZATION SIZE, 2014-2019 ($ MILLION) 72
TABLE 30 WHOLESALE AND RETAIL MARKET SIZE, BY SOLUTIONS, 2014-2019 ($ MILLION) 73
TABLE 31 WHOLESALE AND RETAIL MARKET SIZE, BY SERVICES, 2014-2019 ($ MILLION) 73
TABLE 32 WHOLESALE AND RETAIL MARKET SIZE, BY DEPLOYMENT MODELS,
2014-2019 ($ MILLION) 74
TABLE 33 WHOLESALE AND RETAIL MARKET SIZE, BY ORGANIZATION SIZE,
2014-2019 ($ MILLION) 74
TABLE 34 TELECOMMUNICATION AND IT MARKET SIZE, BY SOLUTIONS,
2014-2019 ($ MILLION) 75
TABLE 35 TELECOMMUNICATION AND IT MARKET SIZE, BY SERVICES,
2014-2019 ($ MILLION) 75
TABLE 36 TELECOMMUNICATION AND IT MARKET SIZE, BY DEPLOYMENT MODELS,
2014-2019 ($ MILLION) 75
TABLE 37 TELECOMMUNICATION AND IT MARKET SIZE, BY ORGANIZATION SIZE,
2014-2019 ($ MILLION) 76
TABLE 38 UTILITIES MARKET SIZE, BY SOLUTIONS, 2014-2019 ($ MILLION) 77
TABLE 39 UTILITIES MARKET SIZE, BY SERVICES, 2014-2019 ($ MILLION) 77
TABLE 40 UTILITIES MARKET SIZE, BY DEPLOYMENT MODELS, 2014-2019 ($ MILLION) 77
TABLE 41 UTILITIES MARKET SIZE, BY ORGANIZATION SIZE, 2014-2019 ($ MILLION) 78
TABLE 42 HEALTHCARE MARKET SIZE, BY SOLUTIONS, 2014-2019 ($ MILLION) 79
TABLE 43 HEALTHCARE MARKET SIZE, BY SERVICES, 2014-2019 ($ MILLION) 79
TABLE 44 HEALTHCARE MARKET SIZE, BY DEPLOYMENT MODELS, 2014-2019 ($ MILLION) 79
TABLE 45 HEALTHCARE MARKET SIZE, BY ORGANIZATION SIZE, 2014-2019 ($ MILLION) 80
TABLE 46 TRAVEL AND HOSPITALITY MARKET SIZE, BY SOLUTIONS, 2014-2019 ($ MILLION) 80
TABLE 47 TRAVEL AND HOSPITALITY MARKET SIZE, BY SERVICES, 2014-2019 ($ MILLION) 81
TABLE 48 TRAVEL AND HOSPITALITY MARKET SIZE, BY DEPLOYMENT MODELS,
2014-2019 ($ MILLION) 81
TABLE 49 TRAVEL AND HOSPITALITY MARKET SIZE, BY ORGANIZATION SIZE,
2014-2019 ($ MILLION) 81
TABLE 50 TRANSPORTATION AND LOGISTICS MARKET SIZE, BY SOLUTIONS,
2014-2019 ($ MILLION) 82
TABLE 51 TRANSPORTATION AND LOGISTICS MARKET SIZE, BY SERVICES,
2014-2019 ($ MILLION) 83
TABLE 52 TRANSPORTATION AND LOGISTICS MARKET SIZE, BY DEPLOYMENT MODELS, 2014-2019 ($ MILLION) 83
TABLE 53 TRANSPORTATION AND LOGISTICS MARKET SIZE, BY ORGANIZATION SIZE,
2014-2019 ($ MILLION) 83
TABLE 54 MEDIA AND ENTERTAINMENT MARKET SIZE, BY SOLUTIONS,
2014-2019 ($ MILLION) 84
TABLE 55 MEDIA AND ENTERTAINMENT MARKET SIZE, BY SERVICES,
2014-2019 ($ MILLION) 84
TABLE 56 MEDIA AND ENTERTAINMENT MARKET SIZE, BY DEPLOYMENT MODELS,
2014-2019 ($ MILLION) 85
TABLE 57 MEDIA AND ENTERTAINMENT MARKET SIZE, BY ORGANIZATION SIZE,
2014-2019 ($ MILLION) 85
TABLE 58 MANUFACTURING MARKET SIZE, BY SOLUTIONS, 2014-2019 ($ MILLION) 86
TABLE 59 MANUFACTURING MARKET SIZE, BY SERVICES, 2014-2019 ($ MILLION) 86
TABLE 60 MANUFACTURING MARKET SIZE, BY DEPLOYMENT MODELS,
2014-2019 ($ MILLION) 87
TABLE 61 MANUFACTURING MARKET SIZE, BY ORGANIZATION SIZE, 2014-2019 ($ MILLION) 87
TABLE 62 OTHERS MARKET SIZE, BY SOLUTION, 2014-2019 ($ MILLION) 88
TABLE 63 OTHERS MARKET SIZE, BY SERVICES, 2014-2019 ($ MILLION) 88
TABLE 64 OTHERS MARKET SIZE, BY DEPLOYMENT MODELS, 2014-2019 ($ MILLION) 89
TABLE 65 OTHERS MARKET SIZE, BY ORGANIZATION SIZE, 2014-2019 ($ MILLION) 89
TABLE 66 CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2014-2019 ($ MILLION) 92
TABLE 67 CUSTOMER ANALYTICS MARKET GROWTH, BY REGION, 2014-2019 ($ MILLION) 93
TABLE 68 NA CUSTOMER ANALYTICS MARKET SIZE, BY VERTICAL, 2014-2019 ($ MILLION) 95
TABLE 69 EUROPE CUSTOMER ANALYTICS MARKET SIZE, BY VERTICAL,
2014-2019 ($ MILLION) 96
TABLE 70 APAC CUSTOMER ANALYTICS MARKET SIZE, BY VERTICAL, 2014-2019 ($ MILLION) 97
TABLE 71 MEA CUSTOMER ANALYTICS MARKET SIZE, BY VERTICAL, 2014-2019 ($ MILLION) 98
TABLE 72 LA CUSTOMER ANALYTICS MARKET SIZE, BY VERTICAL, 2014-2019 ($ MILLION) 99
TABLE 73 MERGERS AND ACQUISITIONS, 2010-2014 103
TABLE 74 VENTURE FUNDING, 2008 - 2014 104

LIST OF FIGURES

FIGURE 1 RESEARCH METHODOLOGY 16
FIGURE 2 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROCAH 20
FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 21
FIGURE 4 THE EVOLUTION OF ANALYTICS 24
FIGURE 5 NA HAS THE HIGHEST MARKET SHARE IN 2014 AND APAC SHOWS THE HIGHEST GROWTH RATE DURING 2014-2019 25
FIGURE 6 TOP THREE SEGMENTS FOR CUSTOMER ANALYTICS MARKET IN 2014-2019 26
FIGURE 7 CUSTOMER ANALYTICS OVERALL MARKET SIZE AND GROWTH RATE,
2014-2019 ($ MILLION, Y-O-Y %) 26
FIGURE 8 INTEGRATED TOUCHPOINTS AND BUSINESSS OPERATIONS- AN ATTRACTIVE OPPORTUNITY IN CUSTOMER ANALYTICS MARKET 27
FIGURE 9 LIFECYCLE ANALYSIS, BY REGIONS: NA AND EUROPE SOON TO ENTER IN AN EXPONENTIAL GROWTH PHASE 28
FIGURE 10 MARKET INVESTMENT SCENARIO: APAC RISES AS BEST OPPORTUNITY MARKET IN NEXT FIVE YEARS 29
FIGURE 11 NEW REVENUE POCKET FOR MARKET PLAYERS 30
FIGURE 12 NA COMMANDS OVER 34.9% PORTION OF THE MARKET SHARE WHILE THE APAC WILL WITNESSES THE HIGHEST GROWTH IN THE MARKET 31
FIGURE 13 WORKFLOW MODEL: CUSTOMER ANALYTICS 33
FIGURE 14 MARKET SEGMENTATION: BY SOLUTION 34
FIGURE 15 MARKET SEGMENTATION: BY SERVICE 34
FIGURE 16 MARKET SEGMENTATION: BY DEPLOYMENT MODEL 35
FIGURE 17 MARKET SEGMENTATION: BY ORGANIZATION SIZE 35
FIGURE 18 MARKET SEGMENTATION: BY VERTICAL 36
FIGURE 19 MARKET SEGMENTATION: BY REGION 36
FIGURE 20 MARKET DYNAMICS 37
FIGURE 21 CUSTOMER ANALYTICS: VALUE CHAIN ANALYSIS 41
FIGURE 22 CUSTOMER ANALYTICS ECOSYSTEM 42
FIGURE 23 CUSTOMER ANALYTICS: PORTER'S FIVE ANALYSIS 43
FIGURE 24 STRATEGIC BENCHMARKING: CUSTOMER ANALYTICS 45
FIGURE 25 DEMAND FOR SOCIAL MEDIA ANALYTICAL TOOLS AND VOC PUSHING THE GROWTH OF CUSTOMER ANALYTICS 49
FIGURE 26 PROFESSIONAL SERVICES LEADS THE CUSTOMER ANALYTICS SERVICES MARKET 58
FIGURE 27 CUSTOMER ANALYTICS MARKET, BY DEPLOYMENT MODELS MARKET PROJECTION 62
FIGURE 28 CUSTOMER ANALYTICS MARKET, BY ORGANIZATION SIZE MARKET PROJECTION 66
FIGURE 29 CUSTOMER ANALYTICS MARKET, BY VERTICAL MARKET PROJECTION 70
FIGURE 30 APAC: AN ATTRACTIVE DESTINATION FOR THE CUSTOMER ANALYTICS MARKET, 2014-2019 91
FIGURE 31 APAC HAS THE HIGHEST MARKET GROWTH RATE (CAGR) FROM 2014-2019 92
FIGURE 32 REGIONAL SANPSHOT - APAC IS EMERGING AS A NEW HOTSPOT 94
FIGURE 33 COMPANIES ADOPTED INORGANIC GROWTH STRATEGIES SUCH AS MERGERS AND ACQUISITIONS OVER THE LAST THREE YEARS 100
FIGURE 34 ORACLE CORPORATION GREW AT THE FASTEST RATE BETWEEN 2009 and 2013 101
FIGURE 35 MARKET EVALUATION FRAMEWORK 102
FIGURE 36 BATTEL FOR MARKET SHARE: VENTURE FUNDING IS THE KEY STRATEGY 102
FIGURE 37 COMPETITIVE ANALYSIS: REGIONAL MARKET SHARE 106
FIGURE 38 FICO: BUSINESS OVERVIEW 107
FIGURE 39 SWOT ANALYSIS: FICO 109
FIGURE 40 IBM: BUSINESS OVERVIEW 110
FIGURE 41 SWOT ANALYSIS : IBM 112
FIGURE 42 ORACLE CORPORATION: BUSINESS OVERVIEW 113
FIGURE 43 SWOT ANALYSIS : ORACLE CORPORATION 115
FIGURE 44 PITNEY BOWES INC.: BUSINESS OVERVIEW 116
FIGURE 45 SWOT ANALYSIS: PITNEY BOWES INC. 117
FIGURE 46 SAP AG: BUSINESS OVERVIEW 118
FIGURE 47 SWOT ANALYSIS: SAP AG 120
FIGURE 48 ACTUATE SOFTWARE CORPORATION: BUSINESS OVERVIEW 121
FIGURE 49 SAS INSTITUTE INC.: BUSINESS OVERVIEW 123
FIGURE 50 SWOT ANALYSIS: SAS INSTITUTE INC. 124
FIGURE 51 VERINT SYSTEM INC.: BUSINESS OVERVIEW 125
FIGURE 52 SWOT ANALYSIS: ANGOSS SOFTWARE CORPORATION 128

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