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Bath and Shower in Portugal

  • April 2016
  • -
  • Euromonitor International
  • -
  • 29 pages

Strong promotional activity continued to stimulate the bath and shower category’s performance, with brands fighting for consumers’ loyalty through offers of additional product quantity, bundle packs or discounts that, in some cases, reach 50%. In addition, continuous investment in the launch of new fragrance variants and multifunctional products, for example that include moisturisation, spa effects, or products promising relaxing properties, contributed to category dynamism. New launches with a...

Euromonitor International's Bath and Shower in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Bar Soap, Bath Additives, Body Wash/Shower Gel, Intimate Hygiene, Liquid Soap, Talcum Powder.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bath and Shower market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Bath and Shower in Portugal
BATH AND SHOWER IN PORTUGAL
Euromonitor International
April 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Bath and Shower by Category: Value 2010-2015
Table 2 Sales of Bath and Shower by Category: % Value Growth 2010-2015
Table 3 Sales of Bath and Shower by Premium vs Mass: % Value 2010-2015
Table 4 NBO Company Shares of Bath and Shower: % Value 2011-2015
Table 5 LBN Brand Shares of Bath and Shower: % Value 2012-2015
Table 6 LBN Brand Shares of Premium Bath and Shower: % Value 2012-2015
Table 7 Forecast Sales of Bath and Shower by Category: Value 2015-2020
Table 8 Forecast Sales of Bath and Shower by Category: % Value Growth 2015-2020
Table 9 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2015-2020
Ach Brito and Cia Lda in Beauty and Personal Care (portugal)
Strategic Direction
Key Facts
Summary 1 Ach Brito and Cia Lda: Key Facts
Competitive Positioning
Summary 2 Ach Brito and Cia Lda: Competitive Position 2015
L'Oreal Portugal Lda in Beauty and Personal Care (portugal)
Strategic Direction
Key Facts
Summary 3 L'Oreal Portugal Lda: Key Facts
Summary 4 L'Oreal Portugal Lda: Operational Indicators
Competitive Positioning
Summary 5 L'Oreal Portugal Lda: Competitive Position 2015
Unilever Jerónimo Martins Lda in Beauty and Personal Care (portugal)
Strategic Direction
Key Facts
Summary 6 Unilever Jerónimo Martins Lda: Key Facts
Summary 7 Unilever Jerónimo Martins Lda: Operational Indicators
Competitive Positioning
Summary 8 Unilever Jerónimo Martins Lda: Competitive Position 2015
Executive Summary
More Confident Consumers Support the Recovery of Beauty and Personal Care
Do-it-yourself Concept Reaches Beauty Treatments
Multinationals Continue To Lead in An Increasingly Fragmented Environment
Facial Care Is A Leading Beauty Concern and the Focus of New Product Developments
Continuous Growth and Product Sophistication for Beauty and Personal Care
Key Trends and Developments
Distribution Channels Impacted by New Shopping Patterns
Do-it-yourself Concept Reaches Beauty and Personal Care
Outlook
Diversification of Multifunctional Products
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2010-2015
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 12 Sales of Premium Beauty and Personal Care by Category: Value 2010-2015
Table 13 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2012-2015
Table 17 Distribution of Beauty and Personal Care by Format: % Value 2010-2015
Table 18 Distribution of Beauty and Personal Care by Format and Category: % Value 2015
Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Sources
Summary 9 Research Sources












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