Bleach Market Overview in Australia

• Publication date: April 2013
• Report size: 23 pages

Value sales increased only slightly in 2009, compared to a 2% decrease in the previous year. This may be due to the heightened usage of bleach given the importance placed by consumers on ensuring cleanliness in light of the emergence of new diseases and outbreaks. Euromonitor International's Bleach in Australia industry report offers a comprehensive guide to the size and shape of the industry at a national level. It provides the latest ret...

Value sales increased only slightly in 2009, compared to a 2% decrease in the previous year. This may be due to the heightened usage of bleach given the importance placed by consumers on ensuring cleanliness in light of the emergence of new diseases and outbreaks.

Euromonitor International's Bleach in Australia industry report offers a comprehensive guide to the size and shape of the industry at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the segments driving growth. It identifies the leading firms , the leading brands and offers strategic analysis of key factors influencing the industry - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Projections to 2014 illustrate how the industry is set to change.

Product coverage:

Data coverage: indsutry size (historic and projections ), market shares , brand shares and distribution channel figures .

Reasons to Buy This Report
* Gain in-depth understanding of the Home Care market ;
* Identify areas of growth and understand key dynamics ;
* Get a full overview of the competitive landscape , the industry ’s major players and leading brands;
* Anticipate market change with 5 year forecasts .

Euromonitor International has over 30 years experience of publishing industry research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Cleaning Compound Industry in Australia

Bleach in Australia

July 2010
List of Contents and Tables
Executive Summary
Stronger Growth Driven by Trailblazing Products
Eco-friendly Production and Packaging Methods Became Indispensable
Companies Strengthen Product Reliability and Consistency in Performance
Distribution Channels Dominated by Supermarkets/hypermarkets
Consumer Needs and Ideas To Influence Product Innovations
Key Trends and Developments
Concentrated Formats To Dominate Across Home Care Industry
Sustainability Programs Become Essential Firms Strategies
Heightened Consciousness of Proper Hygiene Affects Sales
Private Label Gains Significance and Strength in the Industry
Consumer Preference for Expediency and Versatility Gains Momentum
Market Indicators
Data table 1 Households from 2004 to 2009
Market Data
Data table 2 Sales of Home Care by Segment : Value from 2004 to 2009
Data table 3 Sales of Home Care by Segment : % Value Growth from 2004 to 2009
Data table 4 Home Care Market Shares from 2005 to 2009
Data table 5 Home Care Brand Shares from 2006 to 2009
Data table 6 Penetration of Private Label by Segment from 2004 to 2009
Data table 7 Sales of Home Care by Distribution Format: % Analysis from 2004 to 2009
Data table 8 Sales of Home Care by Segment and Distribution Format: % Analysis 2009
Data table 9 Projection Sales of Home Care by Segment : Value from 2009 to 2014
Data table 10 Projection Sales of Home Care by Segment : % Value Growth from 2009 to 2014
Definitions
Summary 1 Research Sources
Nature's Organics Pty Ltd
Strategic Direction
Key Facts
Summary 2 Nature's Organics Pty Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Nature's Organics Pty Ltd: Competitive Position 2009
Ozkleen Asia Pacific Pty Ltd
Strategic Direction
Key Facts
Summary 4 OzKleen Asia Pacific Pty Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 OzKleen Asia Pacific Pty Ltd: Competitive Position 2009
Pascoe's Pty Ltd
Strategic Direction
Key Facts
Summary 6 Pascoe's Pty Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 7 Pascoe's Pty Ltd: Competitive Position 2009
Pental Products Pty Ltd
Strategic Direction
Key Facts
Summary 8 Pental Products Pty Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 9 Pental Products Pty Ltd: Competitive Position 2009
Total Fresh Australia Pty Ltd
Strategic Direction
Key Facts
Summary 10 Total Fresh Australia Pty Ltd: Key Facts
Company Background
Production
Summary 11 Total Fresh Australia Pty Ltd: Production Statistics 2008
Competitive Positioning
Summary 12 Total Fresh Australia Pty Ltd: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Data table 11 Sales of Bleach: Value from 2004 to 2009
Data table 12 Sales of Bleach: % Value Growth from 2004 to 2009
Data table 13 Bleach Market Shares from 2005 to 2009
Data table 14 Bleach Brand Shares from 2006 to 2009
Data table 15 Projection Sales of Bleach: Value from 2009 to 2014
Data table 16 Projection Sales of Bleach: % Value Growth from 2009 to 2014