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  4. > Agriculture Equipment Market by Region & Propulsion; Self-propelled Equipment Market, by Type; Implements Market, by Function - Forecast to 2019

The increase in population around the world poses as a positive factor for the agriculture equipment market; other factors such as the growth in awareness among farmers, technological innovation, and increase wages owing to the shortage of agricultural/farm labor are estimated to be significantly driving the market, globally.

Asia-Oceania is estimated to be the fastest-growing agriculture equipment market, by having accounted for 44.1% in 2013. The region is home to the world’s fastest-growing countries in terms of population, namely, China and India. This rise in population has pushed the demand for farm mechanization in order to meet the growing demand of food. In order to promote the farm equipment usage, a number of farm credit programs are being run by the governments in the region and also all over the world so as to provide sound and dependable credit to farmers when in need.

This report provides comprehensive analyses and insights (qualitative and quantitative) on the market. The report highlights the potential growth opportunities in the coming years, while also covering a review of the drivers, restraints, growth indicators, challenges, legislation trends, market dynamics, competitive landscape, and other key aspects of the market. The key players in the global agriculture equipment market have been identified and profiled.

SCOPE OF THE REPORT

The report studies the global agriculture equipment market in terms value. This market size for the period between 2012 and 2019, is provided in terms of $billion. The market is broadly classified into Asia-Oceania, Europe, North America, and RoW in terms of key regions, focusing on the key countries in each of these regions.

Table Of Contents

Agriculture Equipment Market by Region and Propulsion; Self-propelled Equipment Market, by Type; Implements Market, by Function - Forecast to 2019
TABLE OF CONTENTS

1 INTRODUCTION 14
1.1 OBJECTIVES 14
1.2 MARKET DEFINITION 14
1.3 MARKET SCOPE 14
1.3.1 MARKETS COVERED 15
1.3.2 YEARS CONSIDERED IN THE REPORT 15
1.4 CURRENCY and PRICING 15
1.5 STAKEHOLDERS 16
2 RESEARCH METHODOLOGY 17
2.1 MARKET SIZE ESTIMATION 18
2.2 MARKET BREAKDOWN and DATA TRIANGULATION 20
2.3 MARKET SHARE ESTIMATION 20
2.3.1 KEY DATA FROM SECONDARY SOURCES 20
2.3.2 KEY DATA FROM PRIMARY SOURCES 21
2.3.3 ASSUMPTIONS 21
3 EXECUTIVE SUMMARY 22
4 PREMIUM INSIGHTS 25
4.1 ADVANCEMENTS IN FARMING TECHNOLOGY ARE DRIVING THE MARKET 25
4.2 AGRICULTURAL EQUIPMENT MARKET, BY REGION 26
4.3 MARKET SHARE OF TOP MARKET PLAYERS and TOP COUNTRIES 27
4.4 AGRICULTURAL IMPLEMENTS MARKET, BY FUNCTION 27
4.5 GROWTH TREND IN KEY COUNTRIES IN THE SELF-PROPELLED AGRICULTURAL EQUIPMENT MARKET 28
4.6 COMPARISON OF REGIONAL AGRICULTURAL SELF-PROPELLED and IMPLEMENTS MARKETS 29
4.7 LIFE CYCLE ANALYSIS, BY REGION 30
5 MARKET OVERVIEW 31
5.1 INTRODUCTION 32
5.2 MARKET SEGMENTATION 32
5.2.1 AGRICULTURAL EQUIPMENT MARKET BY REGION 33
5.2.2 AGRICULTURAL EQUIPMENT MARKET BY PROPULSION TYPE 33
5.2.3 AGRICULTURAL SELF PROPELLED MARKET BY TYPE 34
5.2.4 AGRICULTURAL IMPLEMENT MARKET BY TYPE 34

5.3 MARKET DYNAMICS 35
5.3.1 DRIVERS 36
5.3.1.1 Growing global population leading to the need for faster agricultural turnaround 36
5.3.1.2 Technological innovation 37
5.3.1.2.1 Autopilot technology 37
5.3.1.2.2 Swath control and variable rate technology (VRT) 38
5.3.1.3 Increasing wages owing to the shortage of agricultural/farm labor 38
5.3.2 RESTRAINT 38
5.3.2.1 High cost of machinery 39
5.3.3 OPPORTUNITIES 39
5.3.3.1 Improved credit availability 39
5.3.3.2 Government subsidies 40
5.3.4 CHALLENGE 40
5.3.4.1 Attracting small-scale farmers towards automated agricultural equipment 40
5.3.5 BURNING ISSUE 40
5.3.5.1 Growing urbanization and decreasing farm lands 40
6 INDUSTRY TRENDS 42
6.1 INTRODUCTION 42
6.2 VALUE CHAIN ANALYSIS 42
6.3 PORTER'S FIVE FORCE ANALYSIS 44
6.3.1 THREAT OF NEW ENTRANTS 44
6.3.2 THREAT OF SUBSTITUTES 45
6.3.3 BARGAINING POWER OF SUPPLIERS 45
6.3.4 BARGAINING POWER OF BUYERS 45
6.3.5 INTENSITY OF COMPETITIVE RIVALRY 46
6.4 PEST ANALYSIS 46
6.4.1 POLITICAL FACTORS 46
6.4.2 ECONOMIC FACTORS 47
6.4.3 SOCIAL FACTORS 47
6.4.4 TECHNOLOGICAL FACTORS 47
7 AGRICULTURAL EQUIPMENT MARKET, BY PROPULSION TYPE 48
7.1 INTRODUCTION 49
7.2 ASIA-OCEANIA 51
7.2.1 CHINA 52
7.2.2 JAPAN 53
7.2.3 INDIA 53
7.2.4 REST OF ASIA-OCEANIA 54

7.3 EUROPE 54
7.3.1 GERMANY 56
7.3.2 FRANCE 56
7.3.3 U.K. 57
7.3.4 ITALY 57
7.3.5 REST OF EUROPE 58
7.4 NORTH AMERICA 58
7.4.1 U.S. 60
7.4.2 CANADA 60
7.4.3 MEXICO 61
7.5 REST OF THE WORLD (ROW) 61
7.5.1 BRAZIL 62
7.5.2 RUSSIA 62
7.5.3 OTHERS 63
8 SELF-PROPELLED AGRICULTURAL EQUIPMENT MARKET, BY TYPE 64
8.1 INTRODUCTION 65
8.2 MARKET ESTIMATES (VALUE), BY REGION 67
8.3 MARKET ESTIMATES (VALUE), BY TYPE 68
8.3.1 TRACTORS 71
8.3.2 COMBINES 77
9 AGRICULTURAL IMPLEMENTS MARKET, BY FUNCTION 80
9.1 INTRODUCTION 81
9.2 ASIA-OCEANIA 83
9.2.1 CHINA 86
9.2.2 JAPAN 86
9.2.3 INDIA 87
9.2.4 REST OF ASIA-OCEANIA 87
9.3 EUROPE 88
9.3.1 GERMANY 91
9.3.2 FRANCE 91
9.3.3 U.K. 92
9.3.4 ITALY 92
9.3.5 REST OF EUROPE 93
9.4 NORTH AMERICA 93
9.4.1 U.S. 96
9.4.2 CANADA 96
9.4.3 MEXICO 97

9.5 REST OF THE WORLD (ROW) 97
9.5.1 BRAZIL 99
9.5.2 RUSSIA 100
9.5.3 OTHER ROW COUNTRIES 100
10 AGRICULTURAL EQUIPMENT MARKET, BY REGION 101
10.1 INTRODUCTION 102
10.2 MARKET SIZE, BY REGION 102
10.2.1 ASIA-OCEANIA 103
10.2.2 EUROPE 105
10.2.3 NORTH AMERICA 106
10.2.4 REST OF THE WORLD (ROW) 108
11 COMPETITIVE LANDSCAPE 112
11.1 OVERVIEW 112
11.2 MARKET SHARE ANALYSIS, AGRICULTURAL EQUIPMENT MARKET 114
11.3 COMPETITIVE SITUATION and TRENDS 115
11.4 BATTLE FOR MARKET SHARE: NEW PRODUCT LAUNCHES WAS THE KEY STRATEGY 116
11.5 NEW PRODUCT LAUNCHES 116
11.6 AGREEMENTS, PARTNERSHIPS, COLLABORATIONS and JOINT VENTURES 117
11.7 MERGERS and ACQUISITIONS 118
11.8 EXPANSIONS 119
12 COMPANY PROFILES 120
(Company at a Glance, Recent Financials, Products and Services, Strategies and Insights, and Recent Developments)*
12.1 INTRODUCTION 120
12.2 AGCO CORPORATION 122
12.3 CLAAS KGAA MBH 129
12.4 CNH GLOBAL NV 132
12.5 MAHINDRA and MAHINDRA LIMITED (MandM) 136
12.6 DEERE and COMPANY 139
12.7 ISEKI and CO. LTD. 143
12.8 J.C. BAMFORD EXCAVATORS LIMITED (JCB) 145
12.9 KUBOTA CORPORATION 146
12.10 SAME DEUTZ-FAHR S.P.A. 148
12.11 YANMAR CO., LTD. 150
*Details on company at a glance, recent financials, products and services, strategies and insights, and recent developments might not be captured in case of unlisted companies.

13 APPENDIX 153
13.1 KEY INGIHTS 153
13.2 DISCUSSION GUIDE 153
13.3 INTRODUCING RT: REAL TIME MARKET INTELLIGENCE 157
13.4 AVAILABLE CUSTOMIZATIONS 157
13.5 RELATED REPORTS 158

LIST OF TABLES

TABLE 1 AGRICULTURAL EQUIPMENT: IMPACT ANALYSIS OF KEY DRIVERS 36
TABLE 2 AGRICULTURAL EQUIPMENT: IMPACT ANALYSIS OF KEY RESTRAINT 38
TABLE 3 AGRICULTURAL EQUIPMENT: IMPACT ANALYSIS OF KEY OPPORTUNITIES 39
TABLE 4 AGRICULTURAL EQUIPMENT: IMPACT ANALYSIS OF KEY CHALLENGE 40
TABLE 5 AGRICULTURAL EQUIPMENT MARKET SIZE, BY PROPULSION TYPE,
2012-2019 ($BILLION) 50
TABLE 6 ASIA-OCEANIA: AGRICULTURAL EQUIPMENT MARKET SIZE, BY PROPULSION TYPE, 2012-2019 ($BILLION) 52
TABLE 7 CHINA: AGRICULTURAL EQUIPMENT MARKET SIZE, BY PROPULSION TYPE,
2012-2019 ($BILLION) 52
TABLE 8 JAPAN: AGRICULTURAL EQUIPMENT MARKET SIZE, BY PROPULSION TYPE,
2012-2019 ($BILLION) 53
TABLE 9 INDIA: AGRICULTURAL EQUIPMENT MARKET SIZE, BY PROPULSION TYPE,
2012-2019 ($BILLION) 53
TABLE 10 REST OF ASIA-OCEANIA: AGRICULTURAL EQUIPMENT MARKET SIZE,
BY PROPULSION TYPE, 2012-2019 ($BILLION) 54
TABLE 11 EUROPE: AGRICULTURAL EQUIPMENT MARKET SIZE, BY PROPULSION TYPE,
2012-2019 ($BILLION) 55
TABLE 12 GERMANY: AGRICULTURAL EQUIPMENT MARKET SIZE, BY PROPULSION TYPE, 2012-2019 ($BILLION) 56
TABLE 13 FRANCE: AGRICULTURAL EQUIPMENT MARKET SIZE, BY PROPULSION TYPE,
2012-2019 ($BILLION) 56
TABLE 14 U.K.: AGRICULTURAL EQUIPMENT MARKET SIZE, BY PROPULSION TYPE,
2012-2019 ($BILLION) 57
TABLE 15 ITALY: AGRICULTURAL EQUIPMENT MARKET SIZE, BY PROPULSION TYPE,
2012-2019 ($BILLION) 57
TABLE 16 REST OF EUROPE: AGRICULTURAL EQUIPMENT MARKET SIZE, BY PROPULSION TYPE, 2012-2019 ($BILLION) 58
TABLE 17 NORTH AMERICA: AGRICULTURAL EQUIPMENT MARKET SIZE, BY PROPULSION TYPE, 2012-2019 ($BILLION) 59
TABLE 18 U.S.: AGRICULTURAL EQUIPMENT MARKET SIZE, BY PROPULSION TYPE,
2012-2019 ($BILLION) 60
TABLE 19 CANADA: AGRICULTURAL EQUIPMENT MARKET SIZE, BY PROPULSION TYPE,
2012-2019 ($BILLION) 60
TABLE 20 MEXICO AGRICULTURAL EQUIPMENT MARKET SIZE, BY PROPULSION TYPE,
2012-2019 ($BILLION) 61
TABLE 21 ROW AGRICULTURAL EQUIPMENT MARKET SIZE, BY PROPULSION TYPE,
2012-2019 ($BILLION) 61
TABLE 22 BRAZIL: AGRICULTURAL EQUIPMENT MARKET SIZE, BY PROPULSION TYPE,
2012-2019 ($BILLION) 62
TABLE 23 RUSSIA: AGRICULTURAL EQUIPMENT MARKET SIZE, BY PROPULSION TYPE,
2012-2019 ($BILLION) 62
TABLE 24 OTHERS: AGRICULTURAL EQUIPMENT MARKET SIZE, BY PROPULSION TYPE,
2012-2019 ($BILLION) 63
TABLE 25 SELF-PROPELLED AGRICULTURAL EQUIPMENT MARKET SIZE, BY REGION,
2012-2019 ($BILLION) 67
TABLE 26 SELF-PROPELLED AGRICULTURAL EQUIPMENT MARKET SIZE, BY TYPE,
2012-2019 ($BILLION) 68
TABLE 27 ASIA-OCEANIA: SELF-PROPELLED AGRICULTURAL EQUIPMENT MARKET SIZE,
BY TYPE, 2012-2019 ($BILLION) 69
TABLE 28 EUROPE: SELF-PROPELLED AGRICULTURAL EQUIPMENT MARKET SIZE, BY TYPE, 2012-2019 ($BILLION) 70
TABLE 29 NORTH AMERICA: SELF-PROPELLED AGRICULTURAL EQUIPMENT MARKET SIZE,
BY TYPE, 2012-2019 ($BILLION) 70
TABLE 30 ROW: SELF-PROPELLED AGRICULTURAL EQUIPMENT MARKET SIZE, BY TYPE,
2012-2019 ($BILLION) 70
TABLE 31 TRACTOR MARKET SIZE, BY REGION, 2012-2019 ($BILLION) 72
TABLE 32 TRACTOR MARKET SIZE, BY POWER RATING, 2012-2019 ($BILLION) 72
TABLE 33 ASIA-OCEANIA: TRACTOR MARKET SIZE, BY COUNTRY, 2012-2019 ($BILLION) 73
TABLE 34 ASIA-OCEANIA: TRACTOR MARKET SIZE, BY POWER RATING, 2012-2019 ($BILLION) 74
TABLE 35 EUROPE: TRACTOR MARKET SIZE, BY COUNTRY, 2012-2019 ($BILLION) 74
TABLE 36 EUROPE: TRACTOR MARKET SIZE, BY POWER RATING, 2012-2019 ($BILLION) 75
TABLE 37 NORTH AMERICA: TRACTOR MARKET SIZE, BY COUNTRY, 2012-2019 ($BILLION) 75
TABLE 38 NORTH AMERICA: TRACTOR MARKET SIZE, BY POWER RATING,
2012-2019 ($BILLION) 75
TABLE 39 ROW: TRACTOR MARKET SIZE, BY COUNTRY, 2012-2019 ($BILLION) 76
TABLE 40 ROW: TRACTOR MARKET SIZE, BY POWER RATING, 2012-2019 ($BILLION) 76
TABLE 41 COMBINES MARKET SIZE, BY REGION, 2012-2019 ($BILLION) 77
TABLE 42 ASIA-OCEANIA: COMBINES MARKET SIZE, BY COUNTRY, 2012-2019 ($BILLION) 78
TABLE 43 EUROPE: COMBINES MARKET SIZE, BY COUNTRY, 2012-2019 ($BILLION) 78
TABLE 44 NORTH AMERICA: COMBINES MARKET SIZE, BY COUNTRY, 2012-2019 ($BILLION) 79
TABLE 45 ROW COMBINES MARKET SIZE, BY COUNTRY, 2012-2019 ($BILLION) 79
TABLE 46 AGRICULTURAL IMPLEMENTS MARKET SIZE, BY REGION, 2012-2019 ($BILLION) 81
TABLE 47 AGRICULTURAL IMPLEMENTS MARKET SIZE, BY FUNCTION, 2012-2019 ($BILLION) 82
TABLE 48 ASIA-OCEANIA: AGRICULTURAL IMPLEMENTS MARKET SIZE, BY COUNTRY,
2012-2019 ($BILLION) 84
TABLE 49 ASIA-OCEANIA: AGRICULTURAL IMPLEMENTS MARKET SIZE, BY FUNCTION,
2012-2019 ($BILLION) 85
TABLE 50 CHINA: AGRICULTURAL IMPLEMENTS MARKET SIZE, BY FUNCTION,
2012-2019 ($BILLION) 86
TABLE 51 JAPAN: AGRICULTURAL IMPLEMENTS MARKET SIZE, BY FUNCTION,
2012-2019 ($BILLION) 86
TABLE 52 INDIA: AGRICULTURAL IMPLEMENTS MARKET SIZE, BY FUNCTION,
2012-2019 ($BILLION) 87
TABLE 53 REST OF ASIA-OCEANIA: AGRICULTURAL IMPLEMENTS MARKET SIZE, BY FUNCTION, 2012-2019 ($BILLION) 87
TABLE 54 EUROPE: AGRICULTURAL IMPLEMENTS MARKET SIZE, BY COUNTRY,
2012-2019 ($BILLION) 88
TABLE 55 EUROPE: AGRICULTURAL IMPLEMENTS MARKET SIZE, BY FUNCTION,
2012-2019 ($BILLION) 90
TABLE 56 GERMANY: AGRICULTURAL IMPLEMENTS MARKET SIZE, BY FUNCTION,
2012-2019 ($BILLION) 91
TABLE 57 FRANCE: AGRICULTURAL IMPLEMENTS MARKET SIZE, BY FUNCTION,
2012-2019 ($BILLION) 91
TABLE 58 U.K.: AGRICULTURAL IMPLEMENTS MARKET SIZE, BY FUNCTION,
2012-2019 ($BILLION) 92
TABLE 59 ITALY: AGRICULTURAL IMPLEMENTS MARKET SIZE, BY FUNCTION,
2012-2019 ($BILLION) 92
TABLE 60 REST OF EUROPE: AGRICULTURAL IMPLEMENTS MARKET SIZE, BY FUNCTION, 2012-2019 ($BILLION) 93
TABLE 61 NORTH AMERICA: AGRICULTURAL IMPLEMENTS MARKET SIZE, BY COUNTRY,
2012-2019 ($BILLION) 93
TABLE 62 NORTH AMERICA: AGRICULTURAL IMPLEMENTS MARKET SIZE, BY FUNCTION,
2012-2019 ($BILLION) 95
TABLE 63 U.S.: AGRICULTURAL IMPLEMENTS MARKET SIZE, BY FUNCTION,
2012-2019 ($BILLION) 96
TABLE 64 CANADA: AGRICULTURAL IMPLEMENTS MARKET SIZE, BY FUNCTION,
2012-2019 ($BILLION) 96
TABLE 65 MEXICO: AGRICULTURAL IMPLEMENTS MARKET SIZE, BY FUNCTION,
2012-2019 ($BILLION) 97
TABLE 66 ROW: AGRICULTURAL IMPLEMENTS MARKET SIZE, BY COUNTRY,
2012-2019 ($BILLION) 97
TABLE 67 ROW: AGRICULTURAL IMPLEMENTS MARKET SIZE, BY FUNCTION,
2012-2019 ($BILLION) 98
TABLE 68 BRAZIL: AGRICULTURAL IMPLEMENTS MARKET SIZE, BY FUNCTION,
2012-2019 ($BILLION) 99
TABLE 69 RUSSIA: AGRICULTURAL IMPLEMENTS MARKET SIZE, BY FUNCTION,
2012-2019 ($BILLION) 100
TABLE 70 OTHER ROW COUNTRIES: AGRICULTURAL IMPLEMENTS MARKET SIZE,
BY FUNCTION, 2012-2019 ($BILLION) 100
TABLE 71 AGRICULTURAL EQUIPMENT MARKET SIZE, BY REGION, 2012-2019 ($BILLION) 102
TABLE 72 ASIA-OCEANIA: AGRICULTURAL EQUIPMENT MARKET SIZE, BY COUNTRY,
2012-2019 ($BILLION) 104
TABLE 73 EUROPE: AGRICULTURAL EQUIPMENT MARKET SIZE, BY COUNTRY,
2012-2019 ($BILLION) 105
TABLE 74 NORTH AMERICA: AGRICULTURAL EQUIPMENT MARKET SIZE, BY COUNTRY,
2012-2019 ($BILLION) 107
TABLE 75 ROW: AGRICULTURAL EQUIPMENT MARKET SIZE, BY COUNTRY,
2012-2019 ($BILLION) 108
TABLE 76 NEW PRODUCT LAUNCHES, 2014 116
TABLE 77 AGREEMENTS, PARTNERSHIPS, COLLABORATIONS and JOINT VENTURES, 2012-2014 117
TABLE 78 MERGERS and ACQUISITION, 2013-2014 118
TABLE 79 EXPANSIONS, 2013-2014 119
LIST OF FIGURES

FIGURE 1 AGRICULTURAL EQUIPMENT MARKET: RESEARCH DESIGN 17
FIGURE 2 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 19
FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 19
FIGURE 4 AGRICULTURAL EQUIPMENT MARKET SHARE (VALUE), BY REGION, 2014-2019 22
FIGURE 5 IMPLEMENTS MARKET SNAPSHOT, 2014 VS. 2019 23
FIGURE 6 AGRICULTURAL EQUIPMENT MARKET SIZE, BY PROPULSION, 2012-2019 ($BILLION) 24
FIGURE 7 ATTRACTIVE OPPORTUNITIES IN THE AGRICULTURAL EQUIPMENT MARKET 25
FIGURE 8 CHINA, U.S. and INDIA ARE LEADING THE AGRICULTURAL EQUIPMENT MARKET 26
FIGURE 9 JOHN DEERE and CHINA: LARGEST PLAYERS IN THEIR RESPECTIVE DOMAINS 27
FIGURE 10 ASIA-OCEANIA CONTINUING TO LEAD THE GLOBAL IMPLEMENTS MARKET 27
FIGURE 11 U.S. IS THE LARGEST and CHINA IS THE FASTEST-GROWING SELF-PROPELLED AGRICULTURAL EQUIPMENT MARKET 28
FIGURE 12 NORTH AMERICA IS THE LARGEST MARKET FOR SELF-PROPELLED
AGRICULTURAL EQUIPMENT 29
FIGURE 13 NORTH AMERICA IS SOON TO WITNESS EXPONENTIAL GROWTH 30
FIGURE 14 AGRICULTURAL EQUIPMENT MARKET: SEGMENTATION 32
FIGURE 15 AGRICULTURAL EQUIPMENT MARKET: BY REGION 33
FIGURE 16 AGRICULTURAL EQUIPMENT MARKET: BY PROPULSION TYPE 33
FIGURE 17 AGRICULTURURAL SELF PROPELLED MARKET: BY TYPE 34
FIGURE 18 AGRICULTURAL IMPLEMENT MARKET: BY TYPE 34
FIGURE 19 GROWING POPULATION RESULTING IN THE INCREASED FOOD DEMAND WILL DRIVE THE AGRICULTURAL EQUIPMENT MARKET 35
FIGURE 20 POPULATION OF TOP TEN COUNTRIES (MILLIONS) 37
FIGURE 21 U.S.: LARGE FIELDS ARE THE ONLY GROWING SEGMENT 41
FIGURE 22 GLOBAL AGRICULTURAL EQUIPMENT MARKET: VALUE CHAIN ANALYSIS 43
FIGURE 23 GLOBAL AGRICULTURAL EQUIPMENT MARKET: PORTER'S FIVE FORCES
ANALYSIS (2013) 44
FIGURE 24 AGRICULTURAL EQUIPMENT MARKET SIZE, BY PROPULSION TYPE,
2014 VS. 2019 ($BILLION) 49
FIGURE 25 AGRICULTURAL EQUIPMENT MARKET SIZE, BY PROPULSION TYPE and KEY COUNTRY, 2014 ($BILLION) 50
FIGURE 26 ASIA-OCEANIA: SELF-PROPELLED AGRICULTURAL EQUIPMENT and IMPLEMENTS MARKET SHARE, BY REGION, 2014 VS. 2019 ($BILLION) 51
FIGURE 27 EUROPE: SELF-PROPELLED AGRICULTURAL EQUIPMENT and IMPLEMENTS MARKET SHARE, BY REGION, 2014 VS. 2019 ($BILLION) 55
FIGURE 28 NORTH AMERICA: SELF-PROPELLED AGRICULTURAL EQUIPMENT and IMPLEMENTS MARKET SHARE, BY REGION, 2014 VS. 2019 ($BILLION) 59
FIGURE 29 SELF-PROPELLED AGRICULTURAL EQUIPMENT MARKET SNAPSHOT 66
FIGURE 30 ASIA-OCEANIA IS THE LARGEST MARKET FOR SELF-PROPELLED AGRICULTURAL EQUIPMENT IN 2014 68
FIGURE 31 SELF-PROPELLED AGRICULTURAL EQUIPMENT MARKET SIZE, BY KEY COUNTRY, 2013-2019 ($BILLION) 69
FIGURE 32 TRACTOR MARKET SHARE (VALUE), BY REGION, 2014 VS. 2019 71
FIGURE 33 MARKET FOR TRACTORS WITH POWER RATING BETWEEN 40 HP and 80 HP IS TO GROW SIGNIFICANTLY 73
FIGURE 34 COMBINES MARKET SHARE (VALUE), BY REGION, 2014 VS. 2019 77
FIGURE 35 ASIA-OCEANIA IS THE MARKET LEADER IN THE AGRICULTURAL IMPLEMENTS MARKET 82
FIGURE 36 MARKET FOR PLOWING and CULTIVATING IMPLEMENTS TO GROW AT THE
HIGHEST RATE 83
FIGURE 37 ASIA-OCEANIA TO HIT $32.47 BILLION BY 2019 IN THE AGRICULTURAL IMPLEMENTS MARKET 84
FIGURE 38 MARKET FOR OTHER IMPLEMENTS IN ASIA-OCEANIA IS PROJECTED TO GROW AT HIGHEST RATE FROM 2014 TO 2019 85
FIGURE 39 GERMANY TO ACCOUNT FOR THE LARGEST SHARE IN 2014 and FRANCE TO BE THE FASTEST-GROWING AGRICULTURAL IMPLEMENTS MARKET 89
FIGURE 40 PLOWING and CULTIVATING IMPLEMENTS MARKET IS TO LEAD AT A CAGR OF 7.17% IN THE EUROPEAN AGRICULTURAL IMPLEMENTS MARKET 90
FIGURE 41 NORTH AMERICAN AGRICULTURAL IMPLEMENTS MARKET TO BE DOMINATED BY THE U.S. OVER NEXT FIVE YEARS 94
FIGURE 42 HARVESTING IMPLEMENTS IN THE NORTH AMERICAN REGION IS TO GROW AT THE HIGHEST RATE OF 4.57% 95
FIGURE 43 GOVERNMENT SUPPORT IS DRIVING THE DEMAND IN THE REGIONAL AGRICULTURAL IMPLEMENTS MARKET 98
FIGURE 44 HARVESTING IMPLEMENTS IS PROJECTED TO GROW AT A CAGR OF 5.40% 99
FIGURE 45 GEOGRAPHIC SNAPSHOT (2014-2019): GROWTH OF KEY COUNTRY-
LEVEL MARKETS 103
FIGURE 46 ASIA-OCEANIA: THE FASTEST-GROWING MARKET 104
FIGURE 47 GLOBAL AGRICULTURAL EQUIPMENT MARKET: FRANCE and GERMANY LEAD THE MARKET 106
FIGURE 48 U.S. IS ESTIMATED TO LEAD THE NORTH AMERICAN AGRICULTURAL
EQUIPMENT MARKET 107
FIGURE 49 RUSSIA: THE FASTEST-GROWING MARKET IN REGION 109
FIGURE 50 GLOBAL AGRICULTURAL EQUIPMENT MARKET BENCHMARKING 110
FIGURE 51 COMPANIES ADOPTED PRODUCT INNOVATION AS THE KEY GROWTH STRATEGY OVER THE LAST THREE YEARS 112
FIGURE 52 KUBOTA CORPORATION and CNH GLOBAL NV GLOBAL NV GREW AT THE HIGHEST RATE, 2008-2013 113
FIGURE 53 AGRICULTURAL EQUIPMENT MARKET SHARE, BY KEY PLAYER, 2013 114
FIGURE 54 MARKET EVOLUTION FRAMEWORK: SIGNIFICANT EXPANSIONS and NEW PRODUCT DEVELOPMENTS CONTRIBUTED TO MARKET GROWTH BETWEEN 2011 and 2014 115
FIGURE 56 COMPETITIVE BENCHMARKING OF KEY MARKET PLAYERS (2008-2013): JOHN DEERE EMERGED AS THE CHAMPION OWING TO ITS DIVERSIFIED PRODUCT PORTFOLIO 121
FIGURE 57 AGCO: BUSINESS OVERVIEW 122
FIGURE 58 AGCO CORP. SWOT ANALYSIS 127
FIGURE 59 CLAAS: BUSINESS OVERVIEW 129
FIGURE 60 CLAAS: SWOT ANALYSIS 131
FIGURE 64 MAHINDRA AND MAHINDRA:SWOT ANALYSIS 138
FIGURE 68 KUBOTA: BUSINESS OVERVIEW 146

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