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Bleach in Austria

  • January 2016
  • -
  • Euromonitor International
  • -
  • 15 pages

In 2015, bleach continued to suffer from its negative image. With growing awareness of Austrians about their health and wellbeing, many consumers are increasingly concerned about the safety of cleaning products. Consequently, consumers increasingly avoid products such as bleach that are known to feature highly toxic substances. As well as concerns about their own health and safety, many consumers are greatly concerned for the environment and opt for products that are environmentally-friendly...

Euromonitor International's Bleach in Austria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bleach market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Bleach in Austria
BLEACH IN AUSTRIA
Euromonitor International
January 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Summary 1 Bleach by Type: % Value Analysis 2010-2015
Table 1 Sales of Bleach: Value 2010-2015
Table 2 Sales of Bleach: % Value Growth 2010-2015
Table 3 NBO Company Shares of Bleach: % Value 2011-2015
Table 4 LBN Brand Shares of Bleach: % Value 2012-2015
Table 5 Forecast Sales of Bleach: Value 2015-2020
Table 6 Forecast Sales of Bleach: % Value Growth 2015-2020
Executive Summary
Slight Slowdown in 2015 Compared To the Review Period
Compact and Green Products Continue To Benefit
Fierce Competition Persists in 2015 - Private Label Prevails
Grocery Retailers Continues To Thrive
Slight Improvement in Value Sales Anticipated
Key Trends and Developments
Home Maintenance Takes Up As Much Time As Part-time Employment
Compacted, Concentrated, Convenient, Eco-friendly and Green
Competition Continues With Private Label Unstoppable
Market Indicators
Table 7 Households 2010-2015
Market Data
Table 8 Sales of Home Care by Category: Value 2010-2015
Table 9 Sales of Home Care by Category: % Value Growth 2010-2015
Table 10 NBO Company Shares of Home Care: % Value 2011-2015
Table 11 LBN Brand Shares of Home Care: % Value 2012-2015
Table 12 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 13 Distribution of Home Care by Format: % Value 2010-2015
Table 14 Distribution of Home Care by Format and Category: % Value 2015
Table 15 Forecast Sales of Home Care by Category: Value 2015-2020
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Summary 2 Research Sources












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