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Bleach in Egypt

  • January 2016
  • -
  • Euromonitor International
  • -
  • 14 pages

Bleach is a popular product with strong demand for it in Egypt due to its multipurpose nature and affordability. The strong current value growth seen in bleach is the result of the country’s recovering economy and high inflation, which led to the category seeing a substantial increase of 10% in 2015.

Euromonitor International’s Bleach in Egypt market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bleach market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Bleach in Egypt
BLEACH IN EGYPT
Euromonitor International
January 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Bleach: Value 2010-2015
Table 2 Sales of Bleach: % Value Growth 2010-2015
Table 3 NBO Company Shares of Bleach: % Value 2011-2015
Table 4 LBN Brand Shares of Bleach: % Value 2012-2015
Table 5 Forecast Sales of Bleach: Value 2015-2020
Table 6 Forecast Sales of Bleach: % Value Growth 2015-2020
Alexandria Detergents and Chemicals Co Sae in Home Care (egypt)
Strategic Direction
Key Facts
Summary 1 Alexandria Detergents and Chemicals Co SAE: Key Facts
Competitive Positioning
Summary 2 Alexandria Detergents and Chemicals Co SAE: Competitive Position 2015
Executive Summary
Egypt Still in Recovery Mode
Procter and Gamble and Henkel Lead Home Care at Gbo Level
Home Care Products in the Spotlight
Hypermarkets and Supermarkets Remain Strong
Varied Performance Expected Within Home Care Over the Forecast Period
Key Trends and Developments
Limited and Fluctuating Growth
Corporate Social Responsibility Programmes and Advertising Campaigns Are Key To Consumer Loyalty
Market Indicators
Table 7 Households 2010-2015
Market Data
Table 8 Sales of Home Care by Category: Value 2010-2015
Table 9 Sales of Home Care by Category: % Value Growth 2010-2015
Table 10 NBO Company Shares of Home Care: % Value 2011-2015
Table 11 LBN Brand Shares of Home Care: % Value 2012-2015
Table 12 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 13 Distribution of Home Care by Format: % Value 2010-2015
Table 14 Distribution of Home Care by Format and Category: % Value 2015
Table 15 Forecast Sales of Home Care by Category: Value 2015-2020
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
Summary 3 Research Sources












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